In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for orthodontic practices. Dr. Klempner shares his expertise on effective strategies, common pitfalls, and actionable insights for maximizing marketing outcomes.

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