Join host Alison Werner as she speaks with Dr Colby Gage, a board-certified orthodontist and founder of LevelUp Orthodontics in Parker, Colo. In this episode, sponsored by Ormco, Gage shares his insights on how digital workflows and data-driven strategies are transforming orthodontic practices. He discusses the impact of Ormco’s product innovations, including the Damon Ultima bracket, Spark aligners, and digital bonding systems, and how these tools help improve efficiency, patient outcomes, and overall practice management.

Key Topics Covered:

• The shift toward digital workflows in orthodontics
• How tracking key metrics can optimize practice efficiency and profitability
• The benefits of an integrated product portfolio for streamlining treatment
• Trends shaping the future of orthodontics and practice management strategies

Key Takeaways:

• Digital workflows reduce chair time and enhance treatment planning.
• Tracking metrics like conversion rates and value per visit improves profitability.
• Partnering with companies offering a full suite of products simplifies practice management.

More About Our Guest: Dr Colby Gage is an orthodontic faculty member at Western University of Health Sciences and an Ormco insider. He lectures on digital orthodontic systems and practice management, helping orthodontists integrate innovative solutions into their workflows.

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

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FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for orthodontic practices. Dr. Klempner shares his expertise on effective strategies, common pitfalls, and actionable insights for maximizing marketing outcomes.

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

INSTAGRAM: https://www.instagram.com/orthoproductsmag/
FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

Host: Alison Werner

In this bonus episode, host Alison Werner explores products featured in Orthodontic Products' annual Product Focus issue. Through insightful conversations with company representatives, you'll learn about the latest offerings that can enhance your practice efficiency, patient care, and clinical outcomes.

Highlights from the Episode

• Allure Orthodontics - Allure Mini Twin Brackets
  • Guest: Josh Somogyi, Vice President
• TP Orthodontics - InVu Aesthetic Bracket System
  • Guest: Sandra Hoefer, Vice President of Global Marketing
• DynaFlex - Norris Metal Bracket System
  • Guest: Mike Parlante, Director of Business Development
• Mari's List - Orthodontic Buying Club
  • Guest: Mari Sawtelle, Founder
• Ortho2 - Edge Cloud Practice Management Software
  • Guest: Jess Huennekens, Regional Manager
• Procter & Gamble - Crest and Oral B iO OrthoEssentials System
  • Guest: Dr. Stephanie Gans, Senior Scientist
• Zenno Robotics - Zenno Practice Robot
  • Guest: Todd Blankenbechler, CEO

Links & Resources:

• Annual Product Focus Issue: orthodonticproductsonline.com/magazine

Stay Connected:
For the latest industry news and innovations, visit orthodonticproductsonline.com and subscribe to the podcast.

Thanks for Listening!

In this episode, host Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the essential strategies for orthodontists preparing to sell their practices or transition into retirement. They emphasize the importance of a robust marketing strategy, the need for clear messaging, and the coordination required between buyers and sellers. The conversation also touches on the emotional aspects of selling a practice and the importance of planning for life after retirement.

In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices. They emphasize the importance of communication, trust, and community engagement to ensure smooth transitions and maintain patient confidence. The conversation also covers the need for effective marketing strategies tailored to each transition, including rebranding and digital marketing efforts to enhance practice visibility and patient trust.

In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and optimizing digital properties such as websites and social media. The conversation also highlights the differences in starting a new practice along with the essential elements needed for successful marketing and patient engagement.

In this episode of the Orthodontic Products Podcast, Cassie Kellner, founder of Everbloom, shares strategies for building a thriving team culture in orthodontic practices. She emphasizes trust, bridging generational gaps, and leadership's role in fostering connection through initiatives like buddy systems, team meetings, and growth plans to improve collaboration and retention. 

In this episode of the Orthodontic Products podcast, Oliver Gelles, chief marketing officer at OrthoFi, talks about the importance of adopting limited treatment programs in orthodontics. He discusses the current trends in the industry, particularly the decline in adult aligner starts, and explores strategies to address clinical objections and profitability concerns. Oliver emphasizes the need for orthodontic practices to tap into untapped markets, such as parents of existing patients, and shares insights from an ebook on increasing production starts amidst economic challenges.

In this episode of the Orthodontic Products podcast, Dr. Mike DePascale discusses the advancements in aligner treatment, the increasing demand from informed patients, and the evolution of Spark aligners. He shares insights on how aligners are being used effectively in various cases, the simplicity of the Spark treatment planning platform, and his personal experience with the product's development. 

In this Orthodontic Products podcast episode, cybersecurity expert Gary Salman explains how orthodontic practices are increasingly becoming targets for cyberattacks like ransomware. He shares essential strategies for protecting sensitive data, from implementing multi-factor authentication to performing regular vulnerability scans.