GUEST: Jeff Slater, Chief Growth Officer, KaleidoscopeAI

EPISODE DESCRIPTION: For most of the last decade, scale won in orthodontics. Dental and orthodontic support organizations could out-spend, out-staff, and out-market independent practices on nearly every channel that mattered. But AI-powered search is quietly rewriting that math. When a patient asks ChatGPT, Claude, or Google's AI Overview to recommend an orthodontist, those systems aren't serving up ten blue links — they're naming two or three practices out loud. And what they're judging those practices on is easier for an independent to produce than for a DSO or OSO running the same templates across dozens of locations.

In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Jeff Slater, Chief Growth Officer at KaleidoscopeAI and the team behind the KAL AI Growth System, to unpack how AI is reshaping who gets recommended in orthodontics, why the standardization that made DSOs efficient now works against them, and what independent practice owners should be doing right now to make sure their practice is the one AI recommends to patients — before that window closes.

KEY TAKEAWAYS FROM THE EPISODE:

🔹 AI search rewards distinctiveness, not scale — templated content repeated across DSO locations reads as duplicate to AI, while an independent practice's unique voice, local flavor, and doctor-driven expertise get cited and recommended.
🔹 Not every search "triggers" an AI Overview, but conversational, question-based queries like "who is the best orthodontist in my town" do — and those are exactly the searches patients are increasingly using to choose a provider.
🔹 Getting recommended by AI depends on three core signals: enough substantive information on your site, a Q&A or FAQ content structure, and technical elements like schema and structured data that help AI parse your content.
🔹 A steady stream of recent, descriptive Google reviews is the single highest-leverage move a practice can make — Slater recommends aiming for one to two per week and prioritizing reviews over blogging or auditing if you can only pick one.
🔹 The window for independents to establish an AI-visibility head start is likely open through the end of 2027 before DSOs catch up at scale — and showing up in AI results today may just reflect legacy SEO strength, not a durable advantage.

CHAPTERS:
01:03 – When the AI power shift started and why 2026 is the inflection point
03:05 – What it means for a keyword to "trigger" a Google AI Overview
04:22 – The fleet vs. single boat metaphor and why standardization hurts DSOs
06:05 – What kind of content AI actually rewards on a practice's website
08:21 – Inside the KAL AI Growth System and the AI Visibility Scan
10:56 – SEO, AEO, and GEO explained
14:15 – Why images alone won't cut it and the return of written content
16:36 – When AI misrepresents your practice and how to control the narrative
19:23 – Why blogging is back and how to do it for AI
21:40 – Move #1: Audit what AI sees when patients search for you
24:43 – Move #2: Publish pages only your practice can write
26:55 – Move #3: Keep reviews and directory data current
31:08 – If you can only pick one, start with reviews
33:56 – How long the independent-practice window stays open

ABOUT THE GUEST: Jeff Slater is Chief Growth Officer at KaleidoscopeAI, a full-service orthodontic marketing agency with nearly two decades in the specialty and the team behind the KAL AI Growth System. 

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#Orthodontics #OrthodonticMarketing #IndependentPractice #AISearch #ChatGPT #GoogleAIOverview #DSO #DentalMarketing #PracticeGrowth #SEO #AEO #GEO #KaleidoscopeAI #OrthodonticProduct

GUESTS: Drs Stephen Sherman Jr, Kramer Sherman, and David Balhoff of Sherman & Balhoff Orthodontics

EPISODE DESCRIPTION:
Making a major clinical transition in your orthodontic practice is never easy—especially when it means walking away from a top-tier status with a legacy clear aligner brand. In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner speaks with orthodontists Drs Stephen Sherman, Kramer Sherman, and David Balhoff about the evolution of their thriving, multi-generational Louisiana-based practice and their strategic decision to transition to Spark Aligners.

Despite initial hesitations about losing referral networks and pricing perks, the doctors explain why making the switch ultimately benefited their workflow. They detail how reliable technical support and dedicated customer service from Ormco drastically reduced their "digital homework," minimized refinements, and improved their work-life balance. They also discuss the clinical applications of Spark Aligners for complex cases and explain how consolidating brackets and aligners onto a unified digital platform is preparing their practice for the future.

KEY TAKEAWAYS FROM THE EPISODE:

—Navigating Transitions Smoothly: How to successfully transition to a new clear aligner system without disrupting practice momentum, team morale, or profitability.
—Reclaiming Your After-Hours: The impact of reliable technical support and consistent setups in reducing evening treatment planning ("digital homework") and reclaiming work-life balance.
—Overcoming Status Anxiety: Why walking away from top-tier status with a legacy brand doesn't have to hurt your patient referrals or bottom line.
—Clinical Versatility: Tips for treating complex cases, including open bites, severe crowding, and Class II malocclusions, with Spark Aligners.
—Digital Consolidation: The operational and financial advantages of consolidating brackets and aligners onto a single platform to streamline vendor points of contact.

CHAPTERS:
01:20 - History of Sherman & Balhoff Orthodontics
04:07 - Navigating a Multi-Generational Family Practice
08:07 - Aligner Case Percentages & the Decision to Switch
10:17 - Overcoming the Fear of Losing Top-Tier Status
12:44 - Reducing "Digital Homework" and After-Hours Work
14:12 - Clinical Success: Complex Cases & Spark Aligners
16:28 - Elevating Clinical Confidence Through Continuing Education
18:11 - Staff Buy-In and Implementing System Transitions
22:47 - Consolidating Brackets and Aligners on One Platform
24:30 - Advice for Orthodontists Considering an Aligner Switch

ABOUT THE GUESTS:
Drs Stephen Sherman Jr, Kramer Sherman, and David Balhoff are partners at Sherman & Balhoff Orthodontics, a multi-generational, four-location practice serving the Baton Rouge, Louisiana community.

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#Orthodontics #ClearAligners #SparkAligners #Orthodontist #PracticeManagement #DigitalOrthodontics

GUEST: Kevin Simmons, Enterprise Sales Director for Cloud 9 at Planet DDS

EPISODE DESCRIPTION:
In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Kevin Simmons, Enterprise Sales Director for Cloud 9 at Planet DDS, to discuss the key findings from the company’s newly released 2026 Mid-Year Dental Industry Outlook Report. Drawing on data from over 8,000 practices—including 2,500 orthodontic clinics—Simmons breaks down the macroeconomic and clinical factors driving specialty and orthodontic groups to outpace general dentistry with a 5.5% growth rate.

The conversation dives deep into the operational blind spots that hinder practice expansion, specifically addressing the concept of "process debt" caused by disconnected legacy software. Simmons explores the striking contrast between case acceptance and case completion rates, explains how automation can alleviate clinical labor shortages, and shares how mid-sized DSOs can overcome infrastructure hurdles to build long-term enterprise value.

KEY TAKEAWAYS FROM THE EPISODE:

— Specialty Growth Outpaces General Dentistry: Specialty and orthodontic practices are showing stronger financial resilience, achieving a 5.5% growth rate over the past year compared to just 1.8% for general dentistry DSOs.
— The Cost of "Process Debt": Relying on disconnected legacy software systems creates operational drag, high overhead, and front-office bottlenecks for expanding orthodontic groups.
— Tracking the Case Completion Gap: While case acceptance averages 61% across the industry, case completion sits at just 49%, highlighting the critical need for orthodontic practices to track treatment efficiency and timeline metrics.
— Combating Staffing Shortages with Automation: With 70% to 90% of dental offices struggling to fill clinical roles, implementing automated tools for appointment reminders and revenue cycle management (RCM) can keep patients on track while reducing administrative burdens.
— Standardization Drives DSO Enterprise Value: Mid-sized DSOs (20 to 50 locations) often hit an infrastructure wall; standardizing practice management software is key to unlocking further growth and preparing for future AI integrations.

CHAPTERS:
01:21 Introduction to the 2026 Dental Industry Outlook Report
01:57 Deep Dive into Industry Data and Practice Inclusion
03:54 Growth Trends in Specialty and Orthodontic Practices
06:17 Process Debt and Operational Standardization
08:58 Case Completion and Treatment Efficiency
11:18 Staffing Challenges and Recruitment
13:57 Automation for Patient Care and Revenue Cycle
15:34 Infrastructure Gaps in Growing Practice Groups
17:16 Surprising Growth Trends in the Report
18:53 Building a Connected Data Foundation
20:00 What to Watch in Future Industry Data
22:13 Takeaways for Independent Practices

ABOUT THE GUEST: Kevin Simmons is the Enterprise Sales Director for Cloud 9 at Planet DDS, specializing in cloud-native practice management solutions and operational growth strategies for orthodontic groups and DSOs.

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#Orthodontics #DSO #PracticeManagement #PlanetDDS #Cloud9 #DentalIndustry #OrthodonticProducts #DentalAutomation

GUEST: Thomas Crary, DDS

EPISODE DESCRIPTION: In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner sits down with Dr Thomas Crary, a board-certified orthodontist in Minnesota, to discuss a technological shift in clear aligner therapy. They examine the transition from conventional, intraorally cured attachments to pre-formed, 3D-printed alternatives, exploring how the traditional attachment workflow has long introduced clinical unpredictability for orthodontic teams.

Drawing on his background in engineering, Crary explains why manual flash removal can compromise attachment geometry, leave behind residues, and disrupt the aligner delivery appointment. He shares his firsthand clinical experience as a pilot tester for Solventum's Clarity Precision Grip Attachments, highlighting how fully cured, pre-formed composite attachments provide a precise replica of the digital plan, leading to better tracking, enhanced durability, and a smoother experience for both the clinical team and patients.

KEY TAKEAWAYS FROM THE EPISODE:

• The Unpredictability of Delivery: Traditional aligner delivery appointments are often highly unpredictable due to the manual process of filling attachment wells and managing composite flash.
• The Pitfalls of Flash Removal: Manual flash removal using a handpiece is imprecise, noisy, and can easily damage attachment geometry or leave behind invisible residue that compromises aligner fit.
• Better Tracking Accuracy: Pre-formed, 3D-printed attachments are exact replicas of the digital plan, significantly improving tooth tracking and aligner engagement for complex movements.
• Stronger Bond Interfaces: Because pre-formed attachments are fully cured out of the box, clinicians can apply firm seating pressure during bonding to create a thinner, stronger bond interface without distorting the attachment.
• Seamless Team Implementation: Transitioning to pre-formed attachments reduces chair time, eliminates the need for handpiece cleanup, and is highly favored by clinical assistants for its ease of use.

  CHAPTERS:
  03:14 - The Problem With Conventional Aligner Attachments
  05:07 - Why the Delivery Appointment Is Unpredictable
  07:09 - The True Clinical Impact of Adhesive Flash
  08:36 - How 3D-Printed Attachments Transform Bonding
  10:54 - Improving Aligner Engagement and Tooth Tracking
  13:03 - Optimizing Attachment Selection and Case Types
  14:16 - Durability, Stain Resistance, and Bond Strength Benefits
  16:57 - Implementation Tips and Team Training Nuances
  19:25 - The Core Value of Clarity Precision Grip Attachments

  ABOUT THE GUEST: Thomas Crary, DDS, is a board-certified orthodontist at Milestone Orthodontics in Minnesota.

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  LINKEDIN: https://www.linkedin.com/company/ortho-products/

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  #Orthodontics #ClearAligners #Solventum #OrthodonticProducts #DentalTechnology #3DPrinting

GUEST: Andrea Cook, Andrea Cook Consulting

EPISODE DESCRIPTION: Summer often brings an influx of urgent calls to the orthodontic practice, typically driven by bond failures and lost retainers or aligners from patients on vacation. But according to practice management consultant Andrea Cook, the first step to managing this seasonal spike is changing how your practice views these disruptions.

In this episode, host Alison Werner sits down with Cook to discuss why most of these situations are not true emergencies—they are simply problems that require solutions. By treating every loose bracket or missing appliance as an emergency, practices risk letting patients dictate the schedule, ultimately displacing appointments and overwhelming the clinical team.

Tune in to learn how to systematically reduce and manage summer disruptions through a combination of clinical protocols, patient education, strategic scheduling, and data tracking.

KEY TAKEAWAYS FROM THIS EPISODE:

• Reframe the Vocabulary: Remove the word "emergency" from your after-hours voicemails, treatment coordinator scripts, and team discussions to de-escalate patient anxiety.
• Protect the Daily Schedule: Empower your front-desk team with scripts to confidently schedule repair visits during appropriate slots rather than letting patients dictate the schedule.
• Review Protocols Early: Take a pause to review clinical bonding protocols and supply inventory to prevent internal clinical errors.
• Track the Data: Use specific codes in your practice management system to track loose brackets that show up at normal appointments versus those called in, helping you identify if you have a clinical bonding issue or a patient compliance issue.

CHAPTERS:
• 00:35 - The Two Biggest Summer Disruptions: Bond Failures and Lost Appliances
• 01:02 - Problems vs. Emergencies: Shifting the Practice Mindset
• 02:31 - Preventative Steps: Reviewing Bonding Protocols and Clinical Prep
• 04:07 - Why You Should Eliminate the Word "Emergency" From Your Office
• 05:38 - Patient Education: Proactive Triage and Travel Prep
• 07:12 - Leveraging Remote Monitoring and Photo Triage
• 08:52 - Front-Desk Verbiage: How to Triage Calls and Protect the Schedule
• 11:30 - The Ripple Effect: How Accommodating One Non-Emergency Displaces Other Patients
• 14:54 - How to Accurately Track Bond Failures in Your Practice Management System
• 16:18 - Clinical Error vs. Patient Compliance: Distinguishing the Root Cause of Failures
• 18:43 - Final Takeaways for a Problem-Free Summer

ABOUT THE GUEST:
Andrea Cook has over 20 years of chairside experience and has worked as a clinical consultant and trainer for premier orthodontic practices throughout the country. Learn more or contact her at andreacookconsulting.com.

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#Orthodontics #PracticeManagement #OrthodonticProducts #DentalPodcast #OrthodonticPractice #PatientCare

Guest: Ty Ramsey, Professional Transitions Strategies (PTS)

Episode Description: Are you considering partnering with a Dental Support Organization (DSO) or Orthodontic Support Organization (OSO), but worried about what happens to your income after the deal closes? Many orthodontists fear their annual earnings will drop once they transition from private practice owner to partner.

In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with M&A expert Ty Ramsey to unpack the financial realities of post-transition compensation. Ramsey explains why evaluating a deal requires looking far beyond just your go-forward W-2 salary. He breaks down how compensation structures actually shift, the critical "wealth buckets" you must consider, and the exact operational levers larger organizations use to drive double-digit practice growth in the first year. Whether you are actively looking to transition or just curious about your practice's market value, this episode provides the roadmap to protecting and growing your wealth.

Topics Covered:

• The 4 Buckets of Post-Deal Wealth: Why a holistic transition plan must evaluate cash at close, ongoing compensation, equity appreciation, and real estate.
• How Your Compensation Shifts: What to expect when moving from owner distributions to per diem rates ($1,400 to $2,000/day) or collection percentages.
• DSO Deal Red Flags: Why you should be wary of offers heavily reliant on future equity ("betting on the come") with very little cash upfront.
• Levers for Practice Growth: How DSOs/OSOs use back-office support, supply discounts, and schedule optimization to drive 9% to 20%+ growth in the first year.
• The Importance of Representation: How dental-specific M&A advisors protect doctors from operational blind spots and negotiate significantly better valuation offers.

Chapters:
02:32 Evaluating Good vs. Bad Deals
04:23 Operational Changes Post-Partnership
06:10 Key Drivers of Success in DSO Partnerships
09:05 Preparing for Financial Conversations
12:08 Conclusion and Final Thoughts

About the Guest: Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies.

Contact: [email protected]
Learn more: https://professionaltransition.com/

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#Orthodontics #DSO #OSO #PracticeTransition #DentalBusiness #OrthodonticProducts

Guest: Gary Salman, CEO of Black Talon Security

Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Gary Salman, CEO of Black Talon Security, to recap a sobering panel from the recent AAO Annual Session on the realities of cybercrime in the orthodontic industry. Moving past standard prevention advice, they delve into the harsh reality of navigating a data breach, highlighting the real-world ransomware attack experienced by orthodontist Dr Kenneth Webb. Salman shares critical insights on the immediate steps a practice must take upon discovering a breach, the severe legal and law enforcement implications, and why relying solely on cloud-based practice management software does not absolve a practice of HIPAA liability or protect it from catastrophic class-action lawsuits.

Topics Covered:

• The realities of a ransomware attack, highlighted by a real-world orthodontic case study.
• Why cloud-based practice management software does not guarantee immunity from data breaches.
• The critical first steps to take immediately after discovering a network intrusion (and why you shouldn't just turn off your computers).
• How mishandling the initial response can trigger mandatory HIPAA reporting and legal action.
• The crucial difference between standard IT support and specialized cybersecurity experts.

Chapters:
01:33 - Recap of the AAO Cybercrime Panel
03:01 - Case Study: Dr Webb’s Ransomware Attack
05:14 - How Hackers Target Orthodontic Practices
09:39 - The First Steps to Take During a Cyberattack
12:28 - Why Hackers Search for Your Cyber Insurance Policy
14:35 - Treating Your Network Like a Crime Scene (HIPAA Reporting)
18:20 - The Threat of Immediate Class Action Lawsuits
20:23 - The Cloud Software Misconception
27:31 - How to Build an Incident Response Plan
30:49 - Why Your IT Company Isn't Enough

About the Guest: Gary Salman is CEO and co-founder of Black Talon Security. A leader in the cybersecurity field, Salman has a 25+ year background in law enforcement and healthcare technology. His firm monitors and secures approximately 65K computers and networks worldwide and has trained tens of thousands of healthcare professionals.

Links to additional reading: 

• The Hidden Dangers of Mixing Personal and Professional Email
• The Hidden Risks in Your Vendor Contracts: A Cybersecurity Survival Guide
• Protecting Your Digital Practice: Cybersecurity Essentials for Orthodontists

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  #Orthodontics #Cybersecurity #Ransomware #DataBreach #OrthodonticProducts #DentalTech #HIPAACompliance #CyberCrime #PracticeManagement

  
  

Guest: Dr Terry Sellke, DDS, MS

Episode Description: What if you could reduce clear aligner treatment times by 25% and use 40% fewer aligners per case? In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner speaks with Dr Terry Sellke about the material science making these metrics a reality. They dive into a recent independent retrospective study from the University of Illinois Chicago (UIC) that compared the OrthoFX FXClear aligner system head-to-head with legacy materials. Sellke discusses his transition to this new generation of aligner polymers, how highly predictable clinical outcomes are fundamentally changing digital treatment planning, and why marrying predictable aligners with remote monitoring can effectively double the return on investment per patient.

Topics Covered:

• The clinical findings from the UIC retrospective study comparing FXClear to traditional aligner systems.
• How advanced aligner polymers eliminate the need for heavy overcorrections in digital treatment plans.
• Clinical experiences with posterior tracking and avoiding posterior open bites.
• Why predictable tooth movement combined with remote monitoring leads to a significant drop in refinement appointments.
• How to utilize the "value per visit" metric to measure productivity and increase practice profitability.
• The importance of adopting emerging technologies to combat rising overhead and evolving consumer demands.

Chapters:

02:52 - Incorporating Clear Aligners and Transitioning to OrthoFX
04:11 - The Catalyst for the UIC Retrospective Study
06:08 - The Impact of Fewer Refinement Appointments
07:49 - Addressing Posterior Open Bites and Heavy Overcorrections
10:09 - Evaluating FXClear in Complex Clinical Scenarios
11:50 - How Material Science is Changing Digital Treatment Planning
13:49 - Utilizing the "Value Per Visit" Metric to Boost Profitability
17:53 - Why Orthodontists Must Embrace Emerging Technologies

Read More:
New Study Finds OrthoFX Aligners May Offer Greater Efficiency and Predictability

About the Guest: Dr Terry Sellke has over 50 years of experience in private practice in Lake County, Illinois. He served for 36 years as a professor and co-director of the orthodontic clinic at the University of Illinois Chicago College of Dentistry, where he also acted as a research advisor. An international author and lecturer, Sellke has contributed extensively to the advancement of orthodontic education and clinical practice.

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#Orthodontics #ClearAligners #OrthoFX #PracticeManagement #OrthodonticProducts #orthodontists

Guest: Darren Buddemeyer, CEO of DynaFlex

Episode Description: While clear aligners have dominated orthodontic conversations in recent years, new industry data indicates a shift back toward traditional braces. In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner talks with Darren Buddemeyer, CEO of DynaFlex, about the renewed interest in the bracket category and how the technology is evolving to meet modern clinical demands. Drawing on his more than 30 years of experience growing DynaFlex from a small lab into a major manufacturer, Buddemeyer explores why many orthodontists are rediscovering the predictability and control of fixed appliances.

Tune in to hear the clinical drivers behind this trend, how innovations in self-ligation and optimized slot sizes are increasing practice efficiency, and the latest engineering advancements in aesthetic ceramic brackets.

Key Takeaways:

• The Bracket Resurgence: The clinical factors driving the renewed demand for orthodontic brackets over clear aligners.
• Tackling Complex Cases: Which cases—including Class II and Class III corrections—often benefit from the predictable control of fixed appliances.
• Practice Efficiency: How advancements in self-ligation and optimized bracket slot sizes (like the Norris system) are improving treatment times.
• Aesthetic Advancements: The engineering challenges of developing clear ceramic brackets that aim to perform with the durability of metal.
• Arch Development: How the rising trend of early arch development integrates with and simplifies subsequent bracket or aligner phases.

Chapters: 

01:08 - The Shift Back to Braces: Data and Clinical Drivers 

04:41 - Which Complex Cases Benefit Most from Brackets 

06:28 - Evolution of the Bracket Category & Self-Ligation 

08:19 - Improving Practice Efficiency with Modern Bracket Systems 

10:02 - Engineering Aesthetic Brackets: The Norris Clear System 

11:54 - Balancing Aligners and Brackets in Your Case Mix 

13:07 - DynaFlex's Roadmap and Innovations 

14:44 - The Role of a Full-Service Lab & Early Arch Development 

16:56 - Future Innovations in the Bracket Space

About the Guest: Darren Buddemeyer is the CEO of DynaFlex. He has led the company for more than 30 years, growing it from a small lab into a major global manufacturer of orthodontic products, appliances, and dental sleep medicine devices. 

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#Orthodontics #Braces #ClearAligners #OrthodonticBrackets #DynaFlex #OrthodonticProducts #DentalPodcast #SelfLigatingBrackets

Guest: Roger P. Levin, DDS

Episode Description: The latest Orthodontic Products Levin Group Annual Practice Survey reveals that while 2025 was a year of stable production, those top-line numbers are masking a growing profitability crisis. In this episode, host Alison Werner welcomes Dr Roger Levin, CEO and founder of Levin Group, to break down the data and explore the critical disconnect between steady patient flow and shrinking profit margins. Levin explains how a perfect storm of rising overhead, a persistent staffing crisis, and growing economic uncertainty is putting unprecedented financial pressure on orthodontic practices across the country.

Moving beyond the numbers, this conversation provides a strategic roadmap for orthodontists looking to protect their bottom line in 2026. Levin shares actionable advice on what separates the top 25% of performing practices from the rest, detailing how to combat rising costs and navigate looming "fee wars." From systemizing a five-part referral marketing program to evolving the treatment coordinator’s role to communicate undeniable value, this episode offers essential strategies to help you raise fees confidently and ensure your practice thrives in a shifting economic landscape.

Key Takeaways: 

• The Production-Profit Disconnect: Stable production is masking shrinking profits. Because rising overhead is outpacing inflation, practices must increase their patient volume just to maintain current income levels.
• Prioritize Staff Retention: The staffing crisis is a massive driver of rising overhead. Building a rewarding practice culture to retain your current team is critical for protecting your bottom line.
• Systemize Referral Marketing: Passive word-of-mouth isn't enough. Top-performing practices actively manage a five-pillar strategy targeting patients, parents, social media, the community, and referring dentists.
• Combat "Fee Wars" with Value: As orthodontics becomes increasingly commoditized, Treatment Coordinators must evolve into "value coordinators" who can justify your costs through exceptional relationship-building.
• Raise Fees and Elevate Service: Levin advises raising fees by at least 5% annually to survive rising costs. To support this, practices must deliver an exceptional customer experience and offer flexible patient financing.

  Chapters:
  00:55 Stability vs. Underlying Challenges in Orthodontics
  03:44 Production vs. Profit: Understanding the Disconnect
  06:39 Performance Tiers: What Separates the Best from the Rest?
  09:40 Staffing Crisis: Building a Strong Team Culture
  12:35 Addressing New Patient Starts: Strategies for Success
  15:44 Rising Overhead: Protecting Profitability in Uncertain Times
  27:19 The Commodity Nature of Orthodontics
  29:41 Building Value in Orthodontic Practices
  30:37 Referral Marketing as a Key to Success
  34:22 The Impact of DSOs and OSOs on Orthodontics
  38:32 Remote Monitoring and Teledentistry Trends
  43:12 Prioritizing Customer Service and Financing Options

  Links:
  🔗 Read the article—Steady Year, Shifting Landscape: Findings From the 2025 Orthodontic Practice Survey

  About the Guest: Roger P. Levin, DDS, is the CEO and founder of Levin Group. 

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