Orthodontic Products Podcast

In this episode of the Orthodontic Products podcast, Tony Peniche of the consultant firm Peniche & Associates talks about the process of branding an orthodontic practice, delving into the do’s and don’ts when it comes to creating a unique and consistent brand.

On this episode of the Orthodontic Products podcast, Mark Ross and Michael Ventriello, co-founders of PitchIt DDS, talk about their new investor presentation creation service for dental startups and offer their advice for creating a compelling pitch for investors.

On this episode of the Orthodontic Products podcast, we take a deep dive into the Dolphin practice management platform with longtime user Rebecca Pickett, treatment coordinator for Pickett Orthodontics in Mobile, Alabama.

In this podcast episode, sponsored by DentalMonitoring, host Alison Werner is joined by Alyssa Emory-Carter, DDS, MS, an orthodontist with a multi-location practice in Texas. The two delve into how DentalMonitoring allows for dynamic scheduling in the orthodontic practice and how this can revolutionize patient management and destress the day for both doctor and staff. Carter provides practical insights for implementing the remote monitoring platform with both aligner and braces patients. 

Key takeaways:

• Dr. Carter began using DentalMonitoring in 2018 to improve the management of aligner patients, reducing unnecessary visits by addressing issues remotely.
• The success with aligners led to the adoption of the technology for braces patients, enhancing treatment management through real-time data.
• Dynamic scheduling has overhauled traditional appointment setting, basing patient visits on actual treatment needs rather than predetermined intervals.
• The new system significantly reduces practice stress by improving preparedness for visits, thus enhancing both patient and staff satisfaction.

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In this podcast episode, Stuart Frost, DDS, an orthodontist in private practice at Frost Orthodontics in Mesa, Ariz, joins host Alison Werner to discuss Ormco's Damon Ultima bracket system in an interview sponsored by Ormco. He highlights the benefits and evolution of the Ultima system, emphasizing its 3D control for better finishing and faster treatment times. Frost suggests that transitioning practitioners should prioritize continuing education to adapt to the new system effectively.

Key takeaways:

• Frost explains the benefits of passive self-ligation brackets, particularly the Ultima system's 3D control, which enhances finishing and treatment efficiency.
• The Ultima system, developed by Dr Damon, addresses challenges of passive self-ligation, offering improved rotation and torque control for better results.
• Frost recommends continuing education, such as Ormco's online courses and the upcoming Ormco Forum, for practitioners transitioning to the Ultima system to optimize their proficiency and patient outcomes. OP

Sherif Kandil, DDS, MSc Ortho, CEO and founder of K Line Europe, joins Alison Werner on the Orthodontic Products podcast to discuss ClearX aligners, integrating 4D technology, debuting at AAO Annual Session.

Key takeaways: 

• ClearX aligners utilize 4D technology to pre-program temporary and permanent shapes, reducing plastic waste by up to 50%.
• Patients receive a booster with their aligners, allowing easy transition between forms at home, minimizing plastic usage.
• With refinement rates as low as 0.2% to 0.5%, ClearX aligners offer predictable outcomes, comparable to leading brands.
• K Line Europe’s OEM services, launching at AAO, aim to expand ClearX aligner's reach and promote eco-friendly solutions in orthodontics.

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  VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

  SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

  INSTAGRAM: https://www.instagram.com/orthoproductsmag/
  FACEBOOK: https://www.facebook.com/OrthoProducts/
  TWITTER: https://twitter.com/OrthoProducts
  LINKEDIN: https://www.linkedin.com/company/ortho-products/

Dr Roger P. Levin, founder and CEO of the practice management consulting firm Levin Group, joins the podcast to discuss the findings of the Third Annual Orthodontic Practice Survey. The joint project between Orthodontic Products and Levin Group looks at how practices fared in the last year—surveying everything from production, practice overhead, patient volume, referral sources, starts and orthodontic fees, appointment intervals, remote monitoring, and the challenges facing orthodontic practices. 

Five key takeaways from this discussion: 

1. Orthodontic production dropped slightly in 2023 but the industry remains relatively stable.

2. Rising overhead costs, especially related to staffing, need to be offset by increasing production through better systems and strategies.

3. Staffing challenges are a major issue for orthodontic practices and retaining existing staff is important.

4. Referral sources are diversifying and practices need varied marketing approaches targeting different referral channels.  

5. Remote monitoring will likely play a larger role in orthodontics going forward, changing patient visit intervals and practice management.

Orthodontists will walk away from this conversation with insight into the issues and trends facing their industry and Levin’s advice on how to proactively organize the orthodontic practice for future economic growth. As he puts it, take advantage of today’s relative stability to set your practice up to thrive amidst any future instability.  

Orthodontic Products podcast host Alison Werner spoke with Oliver Gelles, chief marketing officer at OrthoFi, to explore shifts in orthodontic patient demographics and financial strategies. The focus was particularly on the rise in adult orthodontic patients and the economic factors influencing patient decisions.

Gelles highlighted the volatile orthodontic market dynamics, notably the surge in adult patient starts in 2021—spurred by temporary economic stimuli—which sharply contrasted with a downturn in 2022. Despite a general decline in patient starts by 3.5%, Gelles pointed out that the decrease was not solely due to economic reasons but also to changes in consumer behavior and practice management strategies.

One significant trend discussed was the increase in adult patients, from 25% to almost 35% within their tracked groups, particularly influenced by the economic landscape and orthodontists' financial demands. Gelles criticized some orthodontists' approach of requiring substantial upfront lab fees for treatments like aligners during economic downturns, which he believes disproportionately impacts case starts.

Additionally, Gelles and Werner discussed the demographic and behavioral aspects of adult patients, notably Millennials and Gen Z. Unlike children, whose orthodontic needs are often anticipated by parents, adult orthodontic decisions are usually more spontaneous and influenced by personal life events. Gelles emphasized the importance of immediate engagement and flexible financial options to convert these patients at the point of decision.

The podcast also covered the recent partnership between OrthoFi and Align Technology, which facilitates spreading lab fees over several months, easing financial pressures on patients and practices alike. This adjustment aims to boost patient intake by mitigating upfront costs.

In the latest episode of the Orthodontic Products podcast, Tony Peniche, director of innovation at Peniche and Associates, talks about the ways that practices can get the most out of their marketing and branding budgets.

Peniche talks about how his firm succeeds in achieving an 85% case acceptance rate and how orthodontists can stop wasting money on purchases that are either overpriced or unproven to work.

Peniche addressed critical issues surrounding expenditure oversight and effective resource allocation. He emphasized the importance of the establishment of dedicated credit lines for marketing expenditures to uphold transparency and fiscal accountability. Additionally, Peniche underscored the necessity of scrutinizing expenditures on branded promotional items, urging practices to explore cost-efficient procurement channels directly from manufacturers.

Later he spoke about the pivotal role of harmonizing contemporary digital marketing methodologies with time-honored interpersonal approaches. By harnessing modern online approaches like social media and leveraging traditional relationship building methods, practices can strike a balance between modernization and personalized engagement.

Peniche also advocated for trusting in the process when working with a consultant and coming up with innovative methods to improve patient engagement and efficiency within a practice. He also encouraged practice owners to really consider who they were putting in crucial patient-focused positions where a positive interaction could be key to achieving more starts.

In a recent episode of the Orthodontic Products podcast, Chuck Stapleton, the vice president and general manager for dental at 3D Systems, offered compelling insights into the future trajectory of 3D printing within orthodontics.

Stapleton, an authority in the field, underscored the pivotal role of 3D printing technology in dental applications, citing its steady growth and continuous innovation as drivers for both the company and the broader industry.

During the podcast, Stapleton explained the recent advancements in 3D printing technology, emphasizing the synergistic progress in hardware and materials. These advancements have resulted in faster, more accurate, and efficient printing processes, poised to revolutionize orthodontic practices.

The conversation also turned toward a discussion on in-office 3D printing and its impact on orthodontic workflows. Stapleton outlined the benefits, including reduced turnaround times for orthodontic appliances, improved patient comfort, and overall enhanced treatment outcomes.

Moreover, the conversation delved into specific orthodontic applications of 3D printing, ranging from large-scale manufacturing for aligners to emerging uses of metal printing for specialized items. Stapleton highlighted the potential of in-house 3D printing labs to produce a variety of orthodontic devices, such as aligners, retainers, and indirect bonding trays, streamlining the treatment process for practitioners and patients alike.

Looking ahead, he said he expected significant developments in materials and automation within the next decade, anticipating faster, stronger, and more efficient printing processes. While acknowledging the potential for in-office 3D printing to become more widespread, he emphasized the continued relevance of large-scale manufacturing for efficiency and scale.

Stapleton's insights shed light on the transformative potential of 3D printing in orthodontics and offered practitioners guidance as they navigate the integration of this cutting-edge technology into their practices.