👤 Guest: Mary Kay Miller, CEO and Owner of Kaleidoscope

In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices.

Miller, a long-time expert in orthodontic marketing, explains how recent changes to Google’s algorithms, security protocols, and business verification systems are affecting how and where practices appear in search results. She breaks down real-world cases where practices lost their Google Business Profile (and hundreds of reviews) due to overlooked verification emails or mismatched information.

Whether you're running a startup or an established office, this episode outlines what you need to know to protect your digital presence.

🔍 What You’ll Learn:

📌 How Google’s AI-driven verification system works—and why it’s catching practices off guard
📌 Why inconsistent business names, addresses, or documentation can lead to dropped listings
📌 What to do (and what to avoid) to keep your Google Business Profile secure and visible

📩 Resources Mentioned:

Kaleidoscope Marketing: https://thekaleidoscope.com
Contact Mary Kay: [email protected]

📢 Don’t forget to like, comment, and subscribe for more insights into orthodontic practice growth and digital strategy.

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📌 Available on all major podcast platforms!

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

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LINKEDIN: https://www.linkedin.com/company/ortho-products/

As orthodontists move through 2025, revenue growth remains a top priority, but outdated and fragmented technology systems continue to hold many large practices and orthodontic support organizations (OSOs) back. In this episode of The Orthodontic Products Podcast, host Alison Werner speaks with Eric Giesecke, CEO of Planet DDS, about how modern, cloud-based practice management systems can help orthodontic practices overcome these challenges.

Together, they discuss:

📌 The major ways legacy systems are limiting operational efficiency and adaptability.

📌 How open-platform technology can drive profitability, improve patient experiences, and streamline workflows.

📌 The critical role of data-driven insights in scaling OSOs.

📌 Why AI will revolutionize practice management, from patient interactions to financial operations.

📌 Key factors to consider when evaluating new technology solutions for long-term success.

If you’re part of a large practice or OSO, this conversation will provide actionable strategies to modernize your technology and future-proof your business in the evolving orthodontic landscape.

Key Takeaways:

🔹 Outdated technology hurts growth – Siloed systems reduce efficiency, complicate patient management, and limit scalability.

🔹 Flexibility is key – Open-platform software allows seamless integration with new AI-driven tools and data analytics.

🔹 Patient experience matters – Modern tools improve engagement, increase case acceptance, and drive revenue.

🔹 AI is changing the game – From ceph tracing to automated financial management, AI is making software more intuitive and efficient.

🔹 Choose the right tech partner – Practices should seek scalable, open, and data-centric platforms to stay competitive.

📌 Available on all major podcast platforms!

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

INSTAGRAM: https://www.instagram.com/orthoproductsmag/
FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode of the Orthodontic Products Podcast, host Alison Werner speaks with Cassie Kellner, founder of Everbloom, an orthodontic consulting firm. With over 20 years of experience in the orthodontic field, Cassie discusses why private practices should rethink their onboarding approach. She highlights the differences between training employees with and without orthodontic experience, the pitfalls of outdated onboarding documents, and how video and digital tools can streamline training.

Key Topics Covered:

• The differences in onboarding new hires with no orthodontic experience vs. seasoned professionals
• How to streamline and modernize onboarding documents and SOPs
• The role of video training and digital tools in building a resource library for your team

Key Takeaways:

• Onboarding should focus on employee retention by eliminating gray areas and ensuring clarity in training.
• Written SOPs should be concise, bullet-pointed, and regularly updated—long, outdated manuals are ineffective.
• Digital platforms like Trainual can help practices track training progress, notify teams of updates, and improve onboarding consistency.

🔗 Learn more about Cassie Kellner and her consulting work at https://www.discovereverbloom.com/

📌 Available on all major podcast platforms!

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

INSTAGRAM: https://www.instagram.com/orthoproductsmag/
FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

Join host Alison Werner as she speaks with Dr Colby Gage, a board-certified orthodontist and founder of LevelUp Orthodontics in Parker, Colo. In this episode, sponsored by Ormco, Gage shares his insights on how digital workflows and data-driven strategies are transforming orthodontic practices. He discusses the impact of Ormco’s product innovations, including the Damon Ultima bracket, Spark aligners, and digital bonding systems, and how these tools help improve efficiency, patient outcomes, and overall practice management.

Key Topics Covered:

• The shift toward digital workflows in orthodontics
• How tracking key metrics can optimize practice efficiency and profitability
• The benefits of an integrated product portfolio for streamlining treatment
• Trends shaping the future of orthodontics and practice management strategies

Key Takeaways:

• Digital workflows reduce chair time and enhance treatment planning.
• Tracking metrics like conversion rates and value per visit improves profitability.
• Partnering with companies offering a full suite of products simplifies practice management.

More About Our Guest: Dr Colby Gage is an orthodontic faculty member at Western University of Health Sciences and an Ormco insider. He lectures on digital orthodontic systems and practice management, helping orthodontists integrate innovative solutions into their workflows.

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

INSTAGRAM: https://www.instagram.com/orthoproductsmag/
FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for orthodontic practices. Dr. Klempner shares his expertise on effective strategies, common pitfalls, and actionable insights for maximizing marketing outcomes.

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VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/

SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform

INSTAGRAM: https://www.instagram.com/orthoproductsmag/
FACEBOOK: https://www.facebook.com/OrthoProducts/
LINKEDIN: https://www.linkedin.com/company/ortho-products/

Host: Alison Werner

In this bonus episode, host Alison Werner explores products featured in Orthodontic Products' annual Product Focus issue. Through insightful conversations with company representatives, you'll learn about the latest offerings that can enhance your practice efficiency, patient care, and clinical outcomes.

Highlights from the Episode

• Allure Orthodontics - Allure Mini Twin Brackets
  • Guest: Josh Somogyi, Vice President
• TP Orthodontics - InVu Aesthetic Bracket System
  • Guest: Sandra Hoefer, Vice President of Global Marketing
• DynaFlex - Norris Metal Bracket System
  • Guest: Mike Parlante, Director of Business Development
• Mari's List - Orthodontic Buying Club
  • Guest: Mari Sawtelle, Founder
• Ortho2 - Edge Cloud Practice Management Software
  • Guest: Jess Huennekens, Regional Manager
• Procter & Gamble - Crest and Oral B iO OrthoEssentials System
  • Guest: Dr. Stephanie Gans, Senior Scientist
• Zenno Robotics - Zenno Practice Robot
  • Guest: Todd Blankenbechler, CEO

Links & Resources:

• Annual Product Focus Issue: orthodonticproductsonline.com/magazine

Stay Connected:
For the latest industry news and innovations, visit orthodonticproductsonline.com and subscribe to the podcast.

Thanks for Listening!

In this episode, host Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the essential strategies for orthodontists preparing to sell their practices or transition into retirement. They emphasize the importance of a robust marketing strategy, the need for clear messaging, and the coordination required between buyers and sellers. The conversation also touches on the emotional aspects of selling a practice and the importance of planning for life after retirement.

In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices. They emphasize the importance of communication, trust, and community engagement to ensure smooth transitions and maintain patient confidence. The conversation also covers the need for effective marketing strategies tailored to each transition, including rebranding and digital marketing efforts to enhance practice visibility and patient trust.

In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and optimizing digital properties such as websites and social media. The conversation also highlights the differences in starting a new practice along with the essential elements needed for successful marketing and patient engagement.

In this episode of the Orthodontic Products Podcast, Cassie Kellner, founder of Everbloom, shares strategies for building a thriving team culture in orthodontic practices. She emphasizes trust, bridging generational gaps, and leadership's role in fostering connection through initiatives like buddy systems, team meetings, and growth plans to improve collaboration and retention.