The GrowOrtho Podcast

Orthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices.

Dr. Jacobs transitioned from a traditional, doctor-centric approach to a model that better addresses patients’ priorities. Instead of lengthy, detailed explanations about orthodontic techniques, he found that patients value straightforward answers focused on results—like a beautiful smile and aligned teeth.

For orthodontists, focusing on what matters most to patients can create a more engaging and satisfying experience. Streamlining consultations and communicating in simpler terms can foster trust and make patients feel valued, leading to stronger relationships and better outcomes.

A game-changer for Dr. Jacobs was organizing his practice structure by creating an org chart and establishing clear roles, including a dedicated call center. This organizational clarity ensured that team members knew their responsibilities, streamlining operations and improving patient care.

Orthodontists can benefit from reviewing their current team roles and responsibilities to make sure everyone is positioned to succeed. By assigning roles strategically, staff can work more efficiently, freeing up time and resources to focus on patient care.

Dr. Jacobs noticed a significant improvement when his team began responding more promptly to prospective patients. In today’s fast-paced world, where people expect quick responses, this change allowed his practice to capture more leads and start treatments sooner.

Orthodontic practices should prioritize speedy responses to inquiries, ensuring patients don’t have to wait long for consultations or treatment starts. This not only meets modern expectations but also increases the likelihood of turning leads into loyal patients.

Dr. Jacobs learned that marketing is most effective when the practice’s infrastructure is prepared for growth. After developing more efficient systems, his practice could better handle the increased patient flow that marketing brought.

Before launching marketing campaigns, orthodontists should evaluate how well their teams and processes can manage additional patient volume. Preparedness on the backend ensures that increased patient interest leads to successful outcomes and enhanced reputation, rather than operational stress.

Today’s patients, accustomed to immediate service through platforms like Amazon and Netflix, prioritize convenience. Dr. Jacobs found success by offering same-day starts and reducing wait times for consultations, making it easier for patients to initiate and continue their treatment.

Consider ways to make your practice more accommodating to patients’ schedules. Offering flexible appointment times, quick-start options, and streamlined in-office processes can make a substantial difference in patient satisfaction and retention.

In his early practice, Dr. Jacobs focused on opening multiple locations to capture more market share. However, he later realized that expanding too quickly can dilute resources and increase overhead without necessarily improving profitability. He ultimately consolidated his locations and focused on maximizing the efficiency and potential of his main office.

Rather than immediately expanding to multiple locations, orthodontists can focus on optimizing their current practice. Strengthening operations at one well-run location may yield better long-term results and provide a foundation for sustainable growth.

To boost team morale, Dr. Jacobs created an incentive system where every 60 patient starts triggered a team-wide bonus. This straightforward goal motivated the team to work together to reach targets and kept morale high.

An incentive system doesn’t have to be complex to be effective. By setting clear, achievable goals and rewarding staff for their contributions, orthodontists can foster a positive work environment and encourage a team-oriented mindset.

Orthodontists have traditionally pursued “textbook perfection” in treatment outcomes, but Dr. Jacobs found that not all patients are looking for perfect alignment. By listening to patient preferences, he was able to customize treatment plans, focusing on what each patient valued most.

Recognizing that each patient has unique goals allows orthodontists to provide personalized care that meets expectations. Flexibility in treatment can improve patient satisfaction, as patients feel their individual needs are understood and respected.

Technology was essential in helping Dr. Jacobs’ practice streamline its operations and focus more on patient care. Tools for patient communication, scheduling, and treatment planning enabled his team to work efficiently even as patient numbers grew.

Investing in the right technology can help practices handle administrative tasks, freeing up time for patient interactions. Digital tools not only streamline workflows but also improve patient accessibility and engagement with the practice.

Dr. Jacobs emphasized the impact of consulting services on his success. Expert consultants helped him identify areas for improvement, refine his operations, and make strategic decisions for growth. By staying open to guidance, he was able to accelerate his practice’s development and navigate challenges effectively.

Bringing in expert guidance can provide fresh insights and help avoid common pitfalls in practice management. Whether it’s marketing, operations, or patient care, consultants can offer valuable perspectives to help orthodontists stay competitive.

Dr. Brad Jacobs’ journey provides orthodontists with practical lessons in patient-centric care, efficient operations, and strategic growth. By focusing on these key areas, practices can thrive in today’s competitive landscape while enhancing patient satisfaction and outcomes.

For more insights, listen to the full interview with Dr. Jacobs on the GrowOrtho Podcast, available on YouTube and major podcast platforms.

The post Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success appeared first on HIP Creative.

Running a successful orthodontic practice isn’t just about having top-notch clinical skills—it’s about building a strong team that works together to give your patients an exceptional experience. In a recent episode of the GrowOrtho Podcast, Dr. Brice Gilliam, a highly regarded young orthodontist and owner of Elevation Orthodontics, shared some practical insights into team dynamics. His tips can help you create a productive work culture, strengthen team loyalty, and ultimately grow your practice. Let’s dive into the key strategies Dr. Gilliam recommends and see how you can apply them.

Trust is the foundation of any high-functioning team, and as the leader, it’s your job to cultivate it. Dr. Gilliam emphasizes that building trust means being there for your team and showing them you’ve got their back. If a patient mistreats a team member, step in and make it clear that you prioritize their well-being. This sends a strong message that respect is non-negotiable in your practice, leading to a loyal and committed team.

How To Make It Happen:

Dr. Gilliam highlights the importance of transparency when it comes to roles and expectations. When people aren’t sure what’s expected of them, it can lead to frustration and burnout. By clearly outlining each team member’s responsibilities, everyone knows what they need to do and feels empowered to excel.

How To Make It Happen:

Transparency fosters a sense of ownership and helps your team understand the “why” behind decisions. Dr. Gilliam stresses that when team members feel informed, they’re more likely to align with the practice’s goals.

How To Make It Happen:

Micromanaging can stifle growth and creativity. Instead, Dr. Gilliam suggests empowering your team by giving them autonomy over their tasks. Focus on the outcome rather than dictating how things should be done. This approach not only shows respect for your team’s abilities but also encourages them to take ownership of their work.

How To Make It Happen:

Orthodontic practices often have a divide between the front and back offices, but Dr. Gilliam advocates for cross-training to foster respect and teamwork. When team members understand each other’s roles, they’re more empathetic and cohesive.

How To Make It Happen:

Change can be tough, and resistance is natural. Dr. Gilliam advises approaching resistance with empathy and giving team members time to adjust. Remember, you’ve had time to think about these changes—your team needs time too.

How To Make It Happen:

Setting unrealistic goals can demotivate your team, while attainable ones provide focus and energy. Dr. Gilliam suggests making goals ambitious yet achievable and rewarding performance based on outcomes.

How To Make It Happen:

Acknowledging achievements boosts morale and strengthens loyalty. Dr. Gilliam emphasizes the impact of simple acknowledgments, especially since they’re often rare in professional settings.

How To Make It Happen:

A unique way to build team engagement is by connecting community involvement to your team’s passions. Dr. Gilliam found that participating in events his team valued, like volunteering at an animal shelter, fostered a sense of purpose and commitment.

How To Make It Happen:

Dr. Gilliam’s approach shows that investing in team dynamics is essential for a thriving orthodontic practice. By building trust, setting clear expectations, fostering open communication, and empowering your team, you lay the groundwork for a loyal, engaged group that’s aligned with your vision. With these actionable strategies, you’re well on your way to cultivating a supportive, high-performing culture that patients will notice and appreciate—leading to a successful practice built on teamwork and dedication.

To hear more from Dr. Gilliam and delve deeper into these insights, listen to the full episode of the GrowOrtho Podcast. It’s packed with practical advice, relatable stories, and strategies to help you navigate team dynamics and grow your practice.

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In the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that many might find unconventional. This is the story of how he overcame skepticism, embraced new methods, and found greater fulfillment in his profession.

Growing up as a farm kid in western Kentucky, Dr. Rice experienced firsthand the uncertainties of rural life. When his father sold the family farm during his teenage years, it left a lasting impression on him. Determined to find a stable career, he initially considered becoming a pediatrician but shifted to dentistry after reassessing his options.

An unexpected incident at 17, where he lost a lower incisor while intervening in a fight, led him to orthodontics. His orthodontist’s willingness to meet him at midnight to fix his teeth left a profound impact. “You can change someone’s life, how they feel about themselves, and how the world looks at them,” Dr. Rice reflected on his choice of profession.

After graduating from the University of Louisville’s orthodontic program in 2000, Dr. Rice returned to Paducah to start his own practice. Despite being in one of the most competitive areas on paper, his priority was family—ensuring his children grew up knowing their grandparents.

For nearly two decades, Dr. Rice operated out of a modest office in a less frequented part of town. “It took me ten years to even start to get busy,” he admitted. His practice relied heavily on Medicaid patients, comprising about 15-20% of his clientele. This was his way of giving back, though it eventually became financially unsustainable.

In 2019, Dr. Rice moved his practice to a more visible location near the local mall, resulting in a 30% growth purely from increased foot traffic. However, he faced a significant challenge: the Medicaid program was causing a loss of $800 per case due to overhead costs. Realizing this was not sustainable, he made the tough decision to stop accepting Medicaid.

Seeking alternatives to grow his practice and continue serving underprivileged patients, Dr. Rice began exploring new marketing strategies. In June 2022, he partnered with a marketing firm (referred to here as “Hip”) and was introduced to modern orthodontic business practices. Initially, he was resistant. The idea of offering promotions like “$500 off” seemed counterintuitive. “Why would you do that?” he questioned, concerned about the potential loss in revenue.

Dr. Rice’s turning point came when he attended a training program called Fishbein Fundamentals. Accompanied by his team, he was exposed to innovative strategies that challenged his traditional mindset. His staff was enthusiastic, ready to implement what they had learned, but Dr. Rice was hesitant.

After some deliberation, he decided to take a leap of faith. Right before Thanksgiving, he agreed to adopt the recommended changes, including offering a $500 discount and restructuring payment plans to lower the barrier of entry for patients.

The impact was immediate and overwhelming. Upon returning from the holiday break, the practice had 70 new patient inquiries, far exceeding their scheduling capacity. “We had no place to put them,” recalled Lori, Dr. Rice’s office manager. The team quickly reorganized their schedule, adopting the efficient systems they had learned.

By reducing the initial down payment and offering more affordable monthly payments, Dr. Rice made orthodontic care accessible to a broader demographic. This approach not only compensated for the loss of Medicaid patients but also aligned with his original goal of helping underprivileged kids.

One of Dr. Rice’s concerns was maintaining the quality of care while increasing patient volume. Known for his meticulous nature—spending 20 minutes on tasks like debonding braces—he feared that efficiency might compromise results.

However, he discovered that with better time management and trust in his initial assessments, he could maintain high standards without the extra minutes. “You can go faster than you think you can,” he realized. By reducing unnecessary repetition, he freed up time to see more patients without extending his workweek.

Remarkably, Dr. Rice managed this growth while reducing his workdays from three and a half to three per week. His practice saw a 101% increase in growth, and they are on track to double their annual revenue from when he started implementing the new strategies.

The practice’s success did not require expanding to multiple locations or hiring additional orthodontists. In a rural area where the population is dispersed, Dr. Rice focused on maximizing his existing practice’s potential. “We just want to keep it going where we’ve been going,” he stated, emphasizing quality over quantity.

Dr. Rice credits much of the success to his dedicated team and the integral role played by HIP. His staff was eager to implement the new strategies, and HIP’s expertise provided the necessary framework to handle the influx of new patients and reorganize the practice’s operations efficiently.

By lowering financial barriers, the practice could help more patients than ever before. A notable example was a Medicaid-eligible child who didn’t qualify for the program. With the new payment plans structured under HIP’s guidance, the family could afford treatment without the aid of Medicaid. This allowed Dr. Rice to continue serving those in need while maintaining financial viability.

Dr. Rice’s journey offers valuable insights:

Looking ahead, Dr. Rice plans to continue refining his practice within the rural community he serves. While he doesn’t aim to expand geographically, he remains open to opportunities that align with his mission of providing quality care and giving back.

Dr. Shawn Rice’s story is a testament to the power of adaptability and the positive outcomes that can result from embracing new ideas. In a field where traditional methods often prevail, his willingness to challenge the status quo not only revitalized his practice but also enhanced his ability to serve his community. For professionals hesitant about change, Dr. Rice’s experience illustrates that growth doesn’t necessarily require more time—it requires the right strategies and an open mind.

The post I Went From Skeptic To An Orthodontic Success appeared first on HIP Creative.

Starting or expanding a dental/orthodontic practice can feel overwhelming, especially when it comes to securing the right financing. Whether you’re fresh out of residency or a seasoned dentist or orthodontist looking to grow, navigating loans, interest rates, and cash flow can be a complex task. In this episode of the GrowOrtho Podcast, we’ll break down key financing strategies, common pitfalls to avoid, and practical steps to ensure long-term success.

We’ll cover everything from startups to expansions and even refinancing options, so you can unlock your practice’s full potential.

The road to opening a successful dental/orthodontic practice often starts with financing. While securing loans for equipment, marketing, and working capital might seem like a straightforward process, the details matter. The right loan can set you up for success, while an ill-advised financial decision could restrict your growth potential.

For many dentists and orthodontists, the first question is whether to go with traditional banks or specialized lenders. Each path has its pros and cons, and understanding these is crucial for making the best decision.

One of the first choices you’ll face is deciding between traditional banks like Wells Fargo or Bank of America and newer fintech lenders like Provide. Traditional banks have long-established lending practices, but they often come with slower approval times, more rigid structures, and less flexibility.

Fintech lenders, on the other hand, offer speed and adaptability. As Jon Shaw, a healthcare financing expert from Provide, explains in this episode, “Fintech companies have a streamlined process, offering approval times of just four to five days compared to the weeks or months it may take with traditional banks.”

This agility is invaluable, especially when every day of delay could cost you thousands in lost revenue. Fintech lenders also offer tailored solutions based on individual needs, making them more suited to healthcare professionals.

The excitement of starting your own dental/orthodontic practice can sometimes lead to financial missteps. Here are three common pitfalls to avoid:

1. Underestimating Start-Up Costs

2. Lack Of Cash Reserves

3. Taking On Too Much Debt Too Soon

Once your practice is thriving, you may consider expanding to a second or third location. While the idea of multi-practice ownership is appealing, it’s not without challenges. Expansion requires strategic planning, especially when it comes to financing.

One of the biggest hurdles is securing financing for ground-up construction or purchasing additional real estate. According to Shaw in this episode, “Provide offers 100% financing for ground-up construction, which includes everything from land purchase to building out the facility. This allows dentists and orthodontists to keep their cash reserves intact while expanding their practice.”

If you’re looking to expand, ensure that your financial foundation is solid. Start with one location, master its operations, and then move forward. This steady, pragmatic approach ensures you don’t spread yourself too thin.

If you’ve been in business for a few years, you might find that refinancing your practice loan could save you money or free up cash flow.

Here are a few scenarios where refinancing makes sense:

1. High-Interest SBA Loans: SBA loans often come with higher interest rates and variable terms. Refinancing to a fixed, lower interest rate can save you money over the life of the loan.

2. Consolidating Debt: If you have multiple loans or short-term debt, refinancing can help streamline your payments and improve cash flow. This can free up funds for renovations, new equipment, or marketing.

3. End Of A Loan Term: Some loans come with “balloon payments,” where the full balance is due after a set period. If this is approaching, refinancing can help you avoid large one-time payments that could strain your finances.

Whether you’re just starting or ready to expand, securing the right financing is critical to your dental/orthodontic practice’s success. Working with a fintech lender like Provide offers unique advantages in speed, flexibility, and tailored support for healthcare professionals.

By avoiding common pitfalls and considering long-term growth strategies, you can ensure that your practice not only survives but thrives. So, whether you’re refinancing, expanding, or just opening your doors for the first time, make sure you have the right financial partner by your side. Find out more about Provide by emailing Jon Shaw at [email protected].

By taking the time to plan your financing carefully, you can avoid costly mistakes and position your practice for long-term success. If you’re ready to take the next step, be sure to consult with experts who understand the specific needs of dental and orthodontic professionals.

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Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht’s journey from a budding orthodontist to a successful practice owner. Whether you’re just starting or looking to grow, you’ll find valuable insights to help navigate the challenges of orthodontic practice management.

Dr. Knecht initially set her sights on a career in medicine, specifically dermatology. However, a chance encounter changed her trajectory. While in college, she began spending time at an orthodontic practice and discovered her passion for this blend of aesthetics and healthcare. “There’s still an art to it, and I really love it,” she explains in the podcast. This pivotal moment led her to switch from pre-med to pre-dental, eventually pursuing orthodontics at LSU.

After completing her residency at UConn, Dr. Knecht faced a crossroads. She started her career with Pacific Dental (DSO), which offered stability and a steady income. However, she quickly realized the limitations, such as lack of autonomy and fluctuating productivity across different offices. “You start to plateau,” she recalls, pointing to frustrations with varying support staff and treatment coordinators.

Dr. Knecht’s decision to start her own practice was driven by a desire for independence and the ability to shape her professional environment. Her experience in the DSO model, while valuable, underscored the importance of autonomy in delivering consistent patient care. She highlights, “I would never be happy unless I opened my own [practice].”

Just six weeks after opening her practice, the world was hit by the COVID-19 pandemic. For many, this timing could have spelled disaster. But Dr. Knecht saw it as an unexpected opportunity. With fewer patients initially, she had time to fine-tune her practice operations and focus on targeted marketing efforts. “Looking back, it was great timing because I didn’t have all these patients and treatment that I had to worry about,” she reflects in this episode of the GrowOrtho Podcast.

One of Dr. Knecht’s standout strategies has been her focus on holistic patient care, particularly her attention to airway health. She integrates orthodontic treatment with a broader healthcare approach, often referring patients to other specialists to address underlying issues like breathing problems. This holistic perspective not only differentiates her practice but also drives strong patient outcomes.

Dr. Knecht’s journey offers several key takeaways for orthodontists considering starting their practice:

Dr. Knecht’s story is a testament to the power of resilience, innovation, and strategic planning in building a successful orthodontic practice. Her focus on comprehensive patient care and willingness to adapt to changing circumstances has positioned her as a leader in her field. For any orthodontist looking to start or grow their practice, her journey on the GrowOrtho Podcast provides invaluable lessons and inspiration.

Are you ready to take your orthodontic practice to the next level? Learn from the best by listening to the GrowOrtho Podcast and start making strategic decisions today to ensure your long-term success!

The post These Mistakes Are Holding YOUR Practice Back appeared first on HIP Creative.

In today’s fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. But what exactly makes Rhinogram stand out, and how can it transform your practice?

The healthcare landscape is evolving, and so are patient expectations. With more people relying on their smartphones for daily tasks, the demand for convenient and accessible communication with healthcare providers has skyrocketed. Rhinogram answers this call by offering a robust, HIPAA-compliant platform that brings together text messaging, AI-driven automation, and now VoIP services, all in one place.

Imagine a system where your patients can reach out via text without downloading any additional apps. A system where all communications—whether it’s a routine check-in or an urgent concern—are handled promptly, reducing the administrative burden on your staff. This is what Rhinogram offers, setting the stage for enhanced patient satisfaction and operational efficiency.

One of the latest additions to Rhinogram’s suite of services is its VoIP integration. This feature not only allows for traditional phone communication but also enables the conversion of phone calls into text messages. This is particularly useful in scenarios where staff can handle multiple patient inquiries simultaneously, improving efficiency and patient response times.

Rhinogram’s platform is built with strict adherence to HIPAA guidelines, offering customizable compliance settings that ensure patient data is protected. Practices can configure the system to automatically request HIPAA consent or flag non-compliant communications, safeguarding both the practice and patient information.

Integration with practice management (PM) systems is another key feature of Rhinogram. The platform supports real-time syncing with over 300 different PM systems, allowing for seamless communication and data transfer. This ensures that all patient interactions are recorded and easily accessible within the practice’s existing systems, further reducing administrative overhead.

Rhinogram’s capabilities extend beyond just improving patient communication. By automating routine tasks and streamlining workflows, the platform significantly reduces the time staff spend on administrative duties. This not only leads to cost savings but also allows practices to operate more efficiently, ultimately improving the overall patient experience.

For instance, practices can automate appointment reminders, bill collections, and follow-up communications, all while maintaining a personal touch through AI-driven messaging. The result? More time for healthcare providers to focus on what truly matters—patient care.

Switching to a new communication platform might seem daunting, but Rhinogram makes the process as smooth as possible. The platform is intuitive and designed with the end-user in mind, ensuring that even those with limited tech experience can navigate it with ease. Rhinogram’s support team, composed of individuals with hands-on experience in orthodontic and dental practices, provides thorough training and ongoing support, ensuring a successful transition.

Rhinogram is ideal for practices looking to enhance patient communication, reduce administrative burdens, and improve overall efficiency. Whether you’re managing a small private practice or a large healthcare organization, Rhinogram offers scalable solutions tailored to your specific needs.

In a world where digital communication is becoming increasingly important, Rhinogram stands out as a powerful tool for healthcare practices. By simplifying patient interactions, automating administrative tasks, and ensuring compliance with HIPAA regulations, Rhinogram not only enhances the patient experience but also empowers practices to operate more efficiently.

If you’re ready to take your practice to the next level, Rhinogram might just be the solution you’ve been searching for. Visit Rhinogram’s website to learn more and schedule a demo to see how this innovative platform can transform your patient communication.

The post Level Up Your Patient Communication With Rhinogram appeared first on HIP Creative.

Running an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this article, we’ll dive into how Gaidge can transform your orthodontic practice by automating data collection, enhancing efficiency, and ultimately driving profitability.

Gaidge is more than just an analytics platform; it’s a comprehensive business intelligence tool designed to streamline operations and enhance decision-making for orthodontic practices. Founded by Mary Beth Kirkpatrick, Gaidge integrates various technologies to offer orthodontists a seamless experience in managing their practices.

Ryan Moynihan, CEO of Gaidge, has a rich background in finance and marketing. His journey from finance at Intel and Ernst & Young to strategy marketing at 3M, and eventually leading sales and marketing at Ormco, has equipped him with a profound understanding of data and its applications in orthodontics.

Ryan’s transition to Gaidge allowed him to leverage his data analytics expertise to help orthodontists improve their practice management. By automating data collection and visualization, Gaidge enables orthodontists to quickly identify performance trends and areas for improvement, making it easier to manage their business efficiently.

Gaidge’s integration with other technologies enhances its capabilities, offering orthodontists a comprehensive suite of tools:

– Efficiency: Automates data collection and visualization, saving time and reducing errors.

– Insights: Provides actionable insights into practice performance and financial health.

– Growth: Helps identify areas for improvement, driving profitability and growth.

Understanding and tracking the right KPIs is crucial for the success of any orthodontic practice. Gaidge simplifies this by focusing on key metrics:

– Observation Management: Ensuring patients in the observation phase are efficiently moved to start.

– Treatment Efficiency: Measuring the average time and number of visits per patient to optimize clinic operations.

– Expense Management: Analyzing staff costs, clinical expenses, and overall overhead to maintain profitability.

The orthodontic industry, like many others, has faced significant changes due to the COVID-19 pandemic. Understanding these trends is crucial for adapting and thriving:

Despite recent fluctuations, there is optimism for growth in the orthodontic industry over the next few years. Practices that leverage data analytics to understand and respond to these trends will be better positioned for success.

Implementing Gaidge in your practice involves several key steps:

Gaidge is an invaluable tool for any orthodontic practice looking to enhance efficiency and drive growth. By automating data collection and providing actionable insights, Gaidge empowers orthodontists to make informed decisions and focus on delivering excellent patient care. If you’re ready to take your practice to the next level, exploring what Gaidge has to offer is a great starting point.

For more information or to schedule a demo, visit Gaidge.com.

By integrating Gaidge into your practice, you can transform your approach to business management, ensuring that every decision is backed by data and geared towards growth and efficiency.

The post How TO EFFECTIVELY Streamline Your Data With Gaidge appeared first on HIP Creative.

Today, we’re diving into a topic that’s crucial for healthcare professionals—commercial real estate. Whether you’re a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we’ll unpack the key considerations, share expert tips, and discuss real-life examples that highlight the importance of making informed real estate decisions. Join us as we explore how to maximize profitability and avoid common pitfalls in the world of healthcare real estate.

One of the most critical decisions you can make as a healthcare provider is whether to go into a real estate deal alone or hire a professional. Many doctors unknowingly venture into negotiations unrepresented, thinking it might save them money. However, this approach often backfires. 

According to Dell McCraney, a healthcare real estate agent, many doctors go into negotiations like “going to a gunfight with a knife.” Without professional representation, you’re likely to leave significant money on the table. For instance, McCraney recounted a case where a doctor initially negotiated a lease on his own and almost missed out on $100,000 in concessions that a professional agent later secured.

When opening your first practice, understanding the role of real estate in your overall expenses is vital. Keith Page, another expert in healthcare real estate, emphasizes that real estate is typically the second-largest expense after overhead. Hence, maximizing profitability through savvy real estate decisions is crucial. 

Many healthcare providers mistakenly assume that handling lease negotiations themselves is more cost-effective. In reality, this often results in suboptimal deals. For example, Dell McCraney shared a story of an orthodontist who received $275,000 more in concessions through professional negotiation compared to a peer in the same strip center who went unrepresented.

Deciding whether to buy or lease your practice’s real estate depends on several factors, including your long-term business goals and financial situation. 

– Equity Building: Owning real estate builds equity, which can be beneficial in the long run.

– Stability: Owning provides stability and control over your practice location.

– Flexibility: Leasing offers flexibility, especially if you’re uncertain about long-term location needs.

– Lower Initial Costs: Leasing typically requires less upfront capital compared to buying.

Keith Page suggests that each situation is unique, and often the decision comes down to financial viability and long-term goals. For instance, a doctor straight out of residency with significant student debt might find leasing more feasible, whereas an established practitioner looking to expand might benefit from purchasing property.

Navigating commercial real estate is a complex but crucial aspect of running a successful healthcare practice. Engaging professional representation can save you significant money and ensure you secure the best possible terms. Whether you’re opening your first practice or expanding, understanding your options and the long-term implications of your real estate decisions is essential. Remember, building a trusted team of advisors, including real estate professionals, accountants, and bankers, can provide the support you need to make informed and profitable decisions.

For additional help, feel free to connect with Carr for personalized advice and support on your real estate journey. You can reach out to Dell at [email protected] or Keith at [email protected].

The post Orthodontists: Avoid These Easy Real Estate Mistakes appeared first on HIP Creative.

In today’s competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you’re an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we’ll explore effective strategies to optimize your orthodontic practice for growth, leveraging insights from successful practices.

Orthodontic practices often face the challenge of scaling operations without compromising patient care. Practices like Sherman & Belhoff in Baton Rouge, which grew from a two-doctor to a four-doctor practice in just 13 months, show that rapid growth is possible with the right strategies. However, this growth did not come without its hurdles. Initially, Dr. Kramer Sherman and his team saw immediate results, but soon after, they experienced a plateau. This illustrates a common issue: growth stagnation due to insufficient implementation and mindset.

Key Takeaway: To maintain growth, it’s not enough to implement new systems; you need to continuously refine and follow them diligently.

1. Effective Lead Management

One of the most critical aspects of growing your practice is managing leads effectively. Dr. Kramer Sherman highlighted that a change in mindset regarding lead management was pivotal. By following secret shop reports and reaching out to leads more frequently, their practice saw a significant swing from being down 22% to up 20% within a few months.

2. Enhanced Patient Communication

Communicating effectively with patients is crucial for growth. Practices that excel in this area use a variety of methods, from using texting, emails, and voicemails instead of one call to ensuring same-day starts. Dr. Sherman noted that adjusting their communication strategy led to a substantial increase in impressions and patient starts.

3. Innovative Marketing Approaches

Orthodontic practices must stay creative and adapt their marketing strategies to attract new patients. Practices like Dr. Sherman’s saw their monthly impressions skyrocket from 4,000 to 125,000 by making their ads more creative and affordable.

4. Streamlined Consultation Process

Streamlining the consultation process can significantly impact patient satisfaction and practice efficiency. Dr. Leland’s practice, for example, transformed their one-hour consultations into 30-minute team efforts, drastically improving their show rate and overall efficiency.

1. Adopting A Growth Mindset

A growth mindset involves being open to change and ready to implement new strategies. Dr. Sherman’s experience emphasizes the importance of mindset in driving growth. Shifting from a cautious approach to actively seeking and implementing feedback resulted in a remarkable turnaround.

“We need to focus on treating patients, not finding patients. If you’re gonna hire somebody to find the patients for you, let them tell you how to do that.” – Dr. Kramer Sherman

Utilizing advanced technology and software can streamline your operations and enhance patient experiences. Tools like PracticeBeacon provide real-time information, helping practices track leads and conversions effectively.

3. Building A Collaborative Team

Creating a collaborative environment where team members are trained and engaged is crucial. Dr. Leland’s practice saw significant improvements by ensuring that their team was well-trained and that each member had clear roles and responsibilities.

1. Invest In Training And Development

Continuous training and development are essential for keeping your practice at the forefront. Practices that invest in their teams see better implementation of new strategies and sustained growth.

2. Monitor And Adjust Strategies

Regularly review the effectiveness of your strategies and be willing to make adjustments. Use data and feedback to refine your approach continually.

3. Partner With Experts

Consider partnering with experts who can provide guidance and support tailored to your practice’s needs. As seen with the practices discussed, having a partner like HIP Creative can make a significant difference in achieving your growth goals.

Optimizing your orthodontic practice for growth requires a multifaceted approach that includes effective lead management, innovative marketing, streamlined processes, and a collaborative team. By adopting a growth mindset and leveraging technology, you can achieve sustained growth and provide exceptional care to your patients. Start implementing these strategies today and see the transformation in your practice!

By following these steps and continuously refining your approach, your orthodontic practice can achieve remarkable growth and success. Don’t hesitate to reach out to HIP, who can guide you on this journey, ensuring that your practice not only grows but thrives. Book a call now with one of our practice advisors to see how HIP can help you.

The post Optimize Your Orthodontic Practice for Growth appeared first on HIP Creative.

In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald’s to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world of orthodontic practices.

To truly embrace the entrepreneurial mindset, it is essential to understand the three distinct roles that shape a successful small business: the entrepreneur, the manager, and the technician. The entrepreneur is the visionary, constantly seeking opportunities and developing innovative ideas to keep the business fresh and cutting-edge. The manager is the integrator, responsible for translating the entrepreneur’s vision into actionable strategies while maintaining profitability and excellent customer service. The technician is the talent, providing the unique skills that create the product or service the business is known for.

Many small business owners fall into the trap of what Michael Gerber, author of “The E-Myth Revisited,” calls the “entrepreneurial seizure.” They are skilled technicians who decide to start their own business but lack the necessary business acumen to thrive. Consequently, they find themselves “working in the business, not on the business,” trapped in the technician role while neglecting the crucial roles of the entrepreneur and the manager.

To unlock the full potential of a small business, the entrepreneurial mindset must be embraced. This mindset recognizes that a successful business is not merely a practice that happens to be a business but rather a business that happens to be a practice. It involves understanding that the orthodontist’s primary role is that of a technician, excelling in providing exceptional patient care, while entrusting the management responsibilities to a qualified and dedicated professional.

Successful orthodontists like Dr. Ben Fishbein and Dr. Ernie McDowell have mastered the art of delegation and systemization. They have created comprehensive practice models that operate like well-oiled machines, with clearly defined processes and protocols. By delegating the management of their practices to a Chief Operations Officer (COO) or an equivalent role, they have been able to focus on their core strengths as orthodontists, delivering exceptional patient care while allowing their businesses to flourish.

The journey to embracing the entrepreneurial mindset often begins with a mindset transformation. It involves recognizing that being an orthodontist does not necessarily equate to being a skilled business manager. Just as orthodontists dedicate years to mastering their clinical skills, they must acknowledge the importance of entrusting the management of their practice to individuals with the necessary expertise and qualifications.

By relinquishing the manager role and embracing the roles of the entrepreneur and the technician, orthodontists can unlock a world of growth and success. They can focus on their passion for transforming lives through exceptional orthodontic care while simultaneously fostering a thriving business that positively impacts their community.

In the ever-competitive landscape of small businesses, the entrepreneurial mindset emerges as a game-changer. It is a mindset that recognizes the importance of delegation, systemization, and embracing one’s strengths as a technician while entrusting the management responsibilities to qualified professionals. By adopting this mindset, orthodontists and other small business owners can unlock a path to sustainable growth, increased profitability, and the ability to create a lasting impact in their communities. Embrace the entrepreneurial mindset, and witness the transformative power it holds for your small business success.

The post Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset appeared first on HIP Creative.