When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why should every practice run the same advertising prescription?

People decide whether to dismiss a notification in roughly eight seconds. Even highly interested prospects grow cold if you wait hours to reply.

Starts rise when Treatment Coordinators focus on nurturing prospects instead of juggling front-desk tasks. Hiring people with quick-start personalities for these seats boosts results.

A typical ortho start is worth well over $4,500. Spending $50 to $200 to win that patient is simply sound math.

Offering a discount does not always cheapen your brand; joining an insurance PPO is effectively a preset discount. The key is honesty, so avoid raising fees just to slash them dramatically later.

Marketing works when you match channels to your practice’s profile and reply to inquiries without delay. Begin by outlining goals and staff capacity, activate one channel, and monitor actual results. Shift budget only when the data supports the move, not because others say it is the latest trend. When patient demand, team readiness, and performance metrics align, growth turns into a steady climb rather than a stressful gamble.

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