Click here to access our Trust vs. Performance, Navy Seals Leadership Course

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

Navy Seals Leadership Course: https://npguniversity.samcart.com/products/navyseals/

📲 Stay connected with New Patient Group: 🔹 Website: https://www.newpatientgroup.com 🔹 Instagram: https://www.instagram.com/newpatientgroup/ 🔹 Facebook: https://www.facebook.com/newpatientgroup1 🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup 🔹 TikTok: https://www.tiktok.com/@newpatientgroup 🎧 Follow The Brian Wright Show: 🔹 Podcast: https://bwshow.com/ 🔹 Instagram: https://www.instagram.com/brianwrightshowofficial/ 🔹 TikTok: https://www.tiktok.com/@brianwrightshow 💬 Connect with WrightChat: 🔹 Website: https://www.wrightchat.com 🔹 Instagram: https://www.instagram.com/wright.chat/ 🔹 Facebook: https://www.facebook.com/wrightchat ✨ More Resources: ✅ Learn about our Boot Camps: https://www.newpatientgroup.com/ortho-bootcamps/ ✅ Explore ICONIC 2025: https://www.newpatientgroup.com/npg-iconic/ ✅ Watch more episodes of 5 Fantastic Minutes: https://www.youtube.com/playlist?list=PLAJ69GxyiCfg8c8roUChRu2xUgMWLLwDF 🙏 Thank You to Our Sponsors 🔹 New Patient Group – https://www.newpatientgroup.com 🔹 WrightChat – https://www.wrightchat.com

Navy Seals Leadership Transformation: Walk with me into a clinic on the brink of change. A new practice has just been bought, job descriptions are being rewired, and a well‑meaning consultant hands over a tiered pay scale that looks sensible on paper: pay more for experience, less for newcomers. But behind the neat columns and numbers, a different story is unfolding—one that determines whether this place will thrive or merely survive.

In this episode Brian Wright sits down with a doctor to dismantle a common myth: that hands‑on skill alone justifies higher pay. He introduces us to Judy—a brilliant, seasoned assistant who knows every procedure but refuses to be coached, sows discord, and drains the team. Then there’s Susie—a rookie with a bright attitude, relentless work ethic, and an appetite to learn. Which one should you invest in? Which one will make your practice an elite people business?

Through candid coaching, real examples, and a leadership lens honed by Navy SEAL‑style trust and performance principles, Brian rewrites the hiring playbook. This episode reveals how pay structures that reward performance on paper while ignoring trust, coachability, and culture actually sabotage long‑term success. He shows why transformational leaders must prioritize mindset, training, and the invisible attributes that make teammates lift each other higher.

Expect clear, provocative advice: stop paying a disruptive high performer more simply because they hit metrics today. Start paying the people who bring energy, ownership, and relentless improvement—because those are the hires that make a business hum regardless of economic swings or external pressures. You’ll hear practical scenes from the trenches, leadership truths that sting and liberate, and a strategy for turning new hires into devoted teammates who help your organization dominate its space.

If you want to build a culture like Michelin‑star restaurants and five‑star hotels—an organization that thrives no matter the market—you’ll want to listen close. This isn’t just about wages; it’s about rethinking what you value, how you develop people, and how you lead so your entire team becomes your best marketing investment.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

What if I told you the most powerful marketing you already own costs nothing, sits inside your front door, and can be deployed the moment you finish this episode? In this episode Brian Wright pulls back the curtain on a simple, overlooked advantage—being family-owned—and shows how that single truth can turn casual customers into lifelong fans who will happily pay more and spread your name through the community.

Brian opens by painting a scene from the road: standing after a headline event, hearing the same worries—corporations buying practices, rising competition, the panic to slash prices. Then he points to the counterintuitive truth: when you can’t control the economy, you can control your message and the experience inside your doors. He uses sharp, real-world examples—restaurants that never ask for five-star reviews, waiting lists of patients who were told “let me think about it”—to show how millions in revenue are left unclaimed because businesses don’t know how to ask or tell their own story.

Drawing on surprising studies and crisp anecdotes, Brian layers in data that brings the strategy to life: consumers perceive family businesses as more authentic, trustworthy, and worth paying for, with younger generations especially motivated by shared values and purpose. He cites research that shows willingness to spend more to keep local shops thriving and reminds listeners that 91% of people remain loyal because of experience—proof that how you communicate matters far more than how much you spend on ads.

But this is not theorizing. The episode drills into exact ways to use the family-owned message: put it on your website, your social videos, your first phone call, your welcome tour, even a QR code on a postcard that pops up a short owner-led message. Train your team to articulate benefits—consistent care, investments in top-quality materials and technology, transparency about sourcing—and turn those statements into emotional reasons to choose you over a corporate alternative.

Brian reframes leadership as the ability to change behavior: it’s not enough to have the idea—great leaders implement, repeat, hold people accountable and obsess over hospitality verbiage. He shares tactical prompts you can use today—scripts for phone calls and welcome tours, hospitality-driven statements about investment and community impact, and simple giveback ideas that connect purchases to local outcomes—so you can start converting loyalty immediately.

As the episode closes, the message is urgent but empowering: you can reduce ad spend, raise prices, and build a referral machine simply by telling the right story—passionately, transparently, and consistently. If you’re a family business, a restaurant, a clinic, or any people-first business, this episode hands you a free marketing blueprint you can implement now to dominate your market without competing on price.

Press play, take notes, and then go change the way your people speak to customers—because inside your doors is where reputation is made, prices are justified, and lifelong fans are born.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Today's Episode

Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.

Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.

This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.

Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to register you and your team for NPG Iconic. 

Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone

Click here to listen to Why your Marketing Strategy Sucks! 

Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton’s urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition.

Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can’t sell value over price, and the mindset that confuses cheaper with smarter. They don’t sugarcoat the truth — this episode will make you uncomfortable if you’re not ready to act.

Every story is a lesson. Dr. Barton’s snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth.

But this episode is not just technical advice; it’s a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet.

Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who’s been in the trenches, press play — and bring a notepad.

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz 

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Learn invaluable life and leadership lessons to build a better culture. Learn advanced  strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential  online marketing  strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs. 

For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still for you.

A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients.  Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more.  New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to watch on YouTube

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

Click here to register you and your team for NPG Iconic. 

Ever feel torn between implementing ideas quickly and taking time to perfect them? You're not alone. This fundamental tension exists in every business and personal development journey.

Send us a text

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to register you and your team for NPG Iconic. 

Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue.

New Patient Group - The Employee & Patient Experience Co.

Send us a text

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress.

New Patient Group - The Employee & Patient Experience Co.

Send us a text

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model.

New Patient Group - The Employee & Patient Experience Co.

Send us a text

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station at: 

Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. 

New Patient Group - The Employee & Patient Experience Co.

Send us a text

Click here to register for the Ultimate Leadership, Sales & Hospitality Event ... NPG Iconic! 

Click here to Book Brian Wright to Speak at your Event:or to your Business

Start Growing your Business Today - Click here to Schedule a Free Consultation with New Patient Group and/or WrightChat

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their employees and family members but for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic, new economy marketplace. 

Today's Episode

Leadership requires decisive action, not permission slips. In this revealing episode, I pull back the curtain on one of the most damaging leadership approaches plaguing businesses today: consensus leadership. Through a powerful real-world story about an orthodontist who sabotaged her own success by seeking employee approval, we explore why letting your team make critical business decisions is fundamentally flawed.