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New Patient Group

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🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! #artificialintelligence 

Today's Episode

Imagine code being written right now that could either transform a patient’s outcome or make your role feel obsolete. That tension sits at the heart of our conversation as we explore how AI acts like a mirror, revealing six human attitudes that determine whether we build a stronger future or get sidelined by fear and delay.

We dig into innovators and early adopters who turn AI into leverage—automating notes, freeing treatment coordinators to sell, and scaling follow-up—while skeptics and laggards wait for perfect proof and lose time. Drawing on vivid examples from aviation, we look at why Navy pilots are barred from touching controls in zero visibility and how synthetic vision and guided approaches have slashed human error. The takeaway is simple and uncomfortable: AI won’t replace you, but the professional who uses AI will. That single belief shift changes how we lead teams, design workflows, and compete.

We also map the utilitarian, the neophobe, and the ethical watchdog—three stances that each carry benefits and risks. You’ll see where efficiency thinking can stall transformation, how fear of losing “craft” can actually block creative time, and why ethics and privacy matter without smothering innovation. To make it practical, we share high-impact starting points inside a private practice or any service business: AI transcription and summaries in consults, smart monitoring that flags exceptions, proactive outreach cadences, and team routines that keep humans focused on empathy and high-value decisions.

Close by taking our quick attitude quiz to pinpoint your bias and choose your next move. If you’re ready to lead in a world where invisible AI already touches search, streaming, and safety, this is your playbook. Subscribe, share with a colleague who needs a nudge, and leave a review to help more owners and clinicians turn AI into an advantage.

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Thank you to our Sponsors

New Patient Group

WrightChat

Many leaders chase growth by turning up the marketing spend, tightening forecasts, and demanding tighter KPIs, only to wonder why sales flatten or margins erode. The overlooked truth is simple: people don’t buy numbers, they buy belief. When a team loses conviction in the product, no ad, script, or dashboard can save results. This episode centers on a real moment inside an orthodontic practice where a treatment coordinator quietly admitted she didn’t see what they offered as “needed.” That single belief undermined their ability to charge premium fees, deliver a standout experience, and convert with confidence. The point scales beyond orthodontics to any business: passion fuels pricing power, referrals, and resilient growth.

A single quiet comment can tank your growth. During an onsite training, a treatment coordinator said, “It’s not like we’re selling washers and dryers,” and the room shifted. That one belief—seeing orthodontics as a mere want—explained slipping conversions, pricing pushback, and a team that hit targets without heart. We dig into how conviction fuels sales, why a people-first culture beats a dashboard, and how to rebuild passion so your team sells value with confidence.We walk through the training that revealed the gap, then reframe value with a story of a patient whose new smile unlocked self-belief, career courage, and everyday joy. Whether you run an orthodontic practice, a restaurant, or a software company, the pattern holds: when your team believes the product changes lives, they project energy that customers feel. That energy improves close rates, earns referrals, and protects premium pricing—especially when the economy tightens and shoppers compare more. Tools like outcome simulations and thoughtful financial presentations work best when powered by genuine enthusiasm and clear psychology: what to say, when to say it, and why it matters.This season finale doubles as a leadership playbook. If meetings obsess over production and collections, you breed apathy. Shift the focus to stories, experiences, and innovation. Celebrate transformations, collect reviews and videos, and coach your coordinators and front desk to connect process with purpose. The result is a culture that outperforms campaigns, because marketing becomes an amplifier instead of a crutch. Head into 2026 with a team that believes, a price that reflects your value, and a customer experience that earns loyalty instead of discount hunting.If this resonates, share it with a colleague, subscribe for season nine, and leave a five-star review. Ready to turn belief into results? Book time through the link in the description and let’s build your people-first growth plan.

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Click here to schedule free consultation with New Patient Group and/or WrightChat 

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Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Imagine pouring money into ads, watching clicks climb, and then hearing nothing back. In this episode Brian Wright becomes your guide through an invisible drain that’s quietly siphoning revenue from businesses of every kind—the modern website. Using startling consumer data, he tells the story of how a customer’s journey can die in 50 milliseconds, how slow loading elements repel nearly half of visitors, and how missing phone numbers and poor mobile design send prospects straight to a competitor.

Through sharp, real-world examples and hard-hitting statistics, Brian paints a picture of the digital battlefield: attention spans are shrinking, expectations shot up during COVID, and video is now a secret weapon—landing pages with video convert up to 86% better. He walks you inside the mind of the visitor and the workflow of a practice, showing how design, speed, messaging, and phone skills must act as one team rather than a string of disconnected vendors.

This episode reads like a detective story: follow the clues (site speed, pop-ups, contact info, mobile layout, and video presence), find the leaks, and close them. Brian explains how small fixes can dramatically increase conversions without spending more on ads—reclaiming missed new patients and customers by simply making your website do what it’s supposed to do: welcome, inform, and convert.

If you’re a business owner, marketer, or practice leader tired of chasing more traffic, this episode is a portrait of opportunity. Listen to learn which mistakes are quietly costing you thousands, how to prioritize the quick wins, and why the smartest marketing starts with a site that respects your visitors’ time and attention. By the end, you’ll see your website not as an expense but as the most powerful chapter in your customer’s story—if you let it be.

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Click here to access our Trust vs. Performance, Navy Seals Leadership Course

Click here to schedule free consultation with New Patient Group and/or WrightChat 

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Thank you to our Sponsors

New Patient Group

WrightChat

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Navy Seals Leadership Course: https://npguniversity.samcart.com/products/navyseals/

📲 Stay connected with New Patient Group: 🔹 Website: https://www.newpatientgroup.com 🔹 Instagram: https://www.instagram.com/newpatientgroup/ 🔹 Facebook: https://www.facebook.com/newpatientgroup1 🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup 🔹 TikTok: https://www.tiktok.com/@newpatientgroup 🎧 Follow The Brian Wright Show: 🔹 Podcast: https://bwshow.com/ 🔹 Instagram: https://www.instagram.com/brianwrightshowofficial/ 🔹 TikTok: https://www.tiktok.com/@brianwrightshow 💬 Connect with WrightChat: 🔹 Website: https://www.wrightchat.com 🔹 Instagram: https://www.instagram.com/wright.chat/ 🔹 Facebook: https://www.facebook.com/wrightchat ✨ More Resources: ✅ Learn about our Boot Camps: https://www.newpatientgroup.com/ortho-bootcamps/ ✅ Explore ICONIC 2025: https://www.newpatientgroup.com/npg-iconic/ ✅ Watch more episodes of 5 Fantastic Minutes: https://www.youtube.com/playlist?list=PLAJ69GxyiCfg8c8roUChRu2xUgMWLLwDF 🙏 Thank You to Our Sponsors 🔹 New Patient Group – https://www.newpatientgroup.com 🔹 WrightChat – https://www.wrightchat.com

Navy Seals Leadership Transformation: Walk with me into a clinic on the brink of change. A new practice has just been bought, job descriptions are being rewired, and a well‑meaning consultant hands over a tiered pay scale that looks sensible on paper: pay more for experience, less for newcomers. But behind the neat columns and numbers, a different story is unfolding—one that determines whether this place will thrive or merely survive.

In this episode Brian Wright sits down with a doctor to dismantle a common myth: that hands‑on skill alone justifies higher pay. He introduces us to Judy—a brilliant, seasoned assistant who knows every procedure but refuses to be coached, sows discord, and drains the team. Then there’s Susie—a rookie with a bright attitude, relentless work ethic, and an appetite to learn. Which one should you invest in? Which one will make your practice an elite people business?

Through candid coaching, real examples, and a leadership lens honed by Navy SEAL‑style trust and performance principles, Brian rewrites the hiring playbook. This episode reveals how pay structures that reward performance on paper while ignoring trust, coachability, and culture actually sabotage long‑term success. He shows why transformational leaders must prioritize mindset, training, and the invisible attributes that make teammates lift each other higher.

Expect clear, provocative advice: stop paying a disruptive high performer more simply because they hit metrics today. Start paying the people who bring energy, ownership, and relentless improvement—because those are the hires that make a business hum regardless of economic swings or external pressures. You’ll hear practical scenes from the trenches, leadership trut

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

What if I told you the most powerful marketing you already own costs nothing, sits inside your front door, and can be deployed the moment you finish this episode? In this episode Brian Wright pulls back the curtain on a simple, overlooked advantage—being family-owned—and shows how that single truth can turn casual customers into lifelong fans who will happily pay more and spread your name through the community.

Brian opens by painting a scene from the road: standing after a headline event, hearing the same worries—corporations buying practices, rising competition, the panic to slash prices. Then he points to the counterintuitive truth: when you can’t control the economy, you can control your message and the experience inside your doors. He uses sharp, real-world examples—restaurants that never ask for five-star reviews, waiting lists of patients who were told “let me think about it”—to show how millions in revenue are left unclaimed because businesses don’t know how to ask or tell their own story.

Drawing on surprising studies and crisp anecdotes, Brian layers in data that brings the strategy to life: consumers perceive family businesses as more authentic, trustworthy, and worth paying for, with younger generations especially motivated by shared values and purpose. He cites research that shows willingness to spend more to keep local shops thriving and reminds listeners that 91% of people remain loyal because of experience—proof that how you communicate matters far more than how much you spend on ads.

But this is not theorizing. The episode drills into exact ways to use the family-owned message: put it on your website, your social videos, your first phone call, your welcome tour, even a QR code on a postcard that pops up a short owner-led message. Train your team to articulate benefits—consistent care, investments in top-quality materials and technology, transparency about sourcing—and turn those statements into emotional reasons to choose you over a corporate alternative.

Brian reframes leadership as the ability to change behavior: it’s not enough to have th

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Today's Episode

Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.

Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.

This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.

Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to register you and your team for NPG Iconic. 

Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone

Click here to listen to Why your Marketing Strategy Sucks! 

Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton’s urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition.

Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can’t sell value over price, and the mindset that confuses cheaper with smarter. They don’t sugarcoat the truth — this episode will make you uncomfortable if you’re not ready to act.

Every story is a lesson. Dr. Barton’s snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth.

But this episode is not just technical advice; it’s a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet.

Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who’s been in the trenches, press play — and bring a notepad.

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz 

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team mem

Send us a text

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to register you and your team for NPG Iconic. 

Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue.

Through an eye-opening story about a dental practice wanting to sell more clear aligners while putting their own team members in traditional braces, Brian reveals a fundamental truth that applies across all industries: your team cannot effectively sell what they haven't personally experienced. This seemingly small oversight creates a credibility gap that no amount of traditional marketing can overcome.

Drawing parallels to the restaurant industry, where top-performing establishments ensure waitstaff taste every menu item to become passionate storytellers rather than mere order-takers, Brian demonstrates how personal experience transforms ordinary team members into powerful sales advocates. The most successful businesses don't just train their people on features and benefits – they invest in ensuring their team can speak authentically about their products from firsthand experience.

This episode challenges conventional thinking about what constitutes a worthwhile business investment. Rather than viewing employee training and product experience as expenses to be minimized, Brian reframes them as your most powerful marketing assets. He explains why businesses that appear to be "saving money" by cutting corners on team experience are actually losing fortunes in missed sales opportunities and diminished conversion rates.

Whether you're a healthcare provider, restaurant owner, retail entrepreneur, or service professional, this insight-packed episode will transform how you think about employee development and its direct connection to sales performance. Ready to discover and plug the silent leaks in your business? This episode provides the roadmap to turning your team into authentic storytellers who naturally drive revenue growth.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Much More!

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to watch on YouTube

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

Click here to register you and your team for NPG Iconic. 

Ever feel torn between implementing ideas quickly and taking time to perfect them? You're not alone. This fundamental tension exists in every business and personal development journey.Most entrepreneurs, clinicians, and professionals fall into one of two problematic approaches. Some try implementing everything simultaneously – throwing spaghetti at the wall without focus or follow-through. Others spend years trying to perfect ideas before launching, afraid of what might go wrong.The secret to extraordinary results lies in combining these seemingly contradictory approaches. The most successful businesses implement ideas immediately but perfect them slowly. They launch quickly, embrace early imperfections, then commit to relentless, methodical improvement through consistent practice.As one powerful example, Brian shares how some businesses and dental practices would spend an entire year mastering just phone training, implementing ideas immediately but practicing weekly until excellence became automatic. This approach works across industries – from five-star hotels and Michelin restaurants to healthcare practices and beyond.This disciplined focus is harder than ever in our distraction-filled world. With human attention spans now shorter than goldfish (just 1.3 seconds for Gen Z!) and over 10,000 marketing messages bombarding us daily, the ability to maintain relentless focus on improvement has become a genuine superpower.Whether you're growing a business, advancing your career, or pursuing personal goals, this hybrid approach delivers transformative results. Implement fast, perfect slowly, and watch as you leave the competition behind.Ready to transform your approach? Subscribe to The Brian Wright Show on YouTube and your favorite podcast platforms for more business-changing insights!

Send us a text

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress.

Have you ever found yourself researching, planning, and preparing for so long that you never actually take the first step? You're experiencing what psychologists call the "Deep Dive Effect" – the tendency to seek excessive information before taking action, often resulting in decision paralysis or missed opportunities. Brian shares the eye-opening story of meeting a young man who had spent two years preparing to launch a podcast without recording a single episode, perfectly illustrating how knowledge without implementation becomes wasted potential.

The most successful business leaders don't wait for perfect information. They adopt a "ready, shoot, aim" approach – launching initiatives quickly, learning from real feedback, and refining as they go. Meanwhile, their competition remains stuck in research mode, paralyzed by contradicting advice and information overload. This pattern proves especially challenging for professionals with analytical minds, like clinicians or engineers, whose training emphasizes precision over action.

What truly sets top-performing businesses apart isn't superior knowledge but superior implementation. While the masses flock to marketing seminars, the elite few obsess over creating remarkable customer experiences that turn clients into advocates. They build systems that differentiate their business at every touchpoint, recognizing that external competition isn't their real challenge – their ability to implement knowledge effectively is.

Remember: your greatest competitor isn't the new business opening down the street. It's your willingness to act on what you know, even imperfectly. Start with small steps, learn through implementation, and understand that knowledge without action is just expensive education. Your success depends not on what you know, but on what you do with what you know.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Re