Hey Docs!

Welcome to the Hey Docs! Podcast with your host, Jill Allen.
 
In today's episode, we're diving deep into the world of storytelling and branding with our very own Marketing Director Jessi from Jill Allen & Associates. She will shed light on how storytelling in branding has evolved, what makes a brand instantly recognizable, and why strong branding is vital for orthodontic practices. If you're looking to refine your brand and create a lasting impression, this conversation is one you won't want to miss.
 
Let’s dive in!

Summary

In this conversation, Jill and Jessi discuss the importance of branding and storytelling in building a successful practice. They emphasize the need for authenticity and cohesion in branding, ensuring that the brand reflects the values and vision of the practice. They also highlight the power of storytelling in marketing, but caution against manipulative tactics. Brand recognition is another key topic, with a focus on using consistent visual elements and providing a consistent experience to create recognition. Overall, the conversation emphasizes the importance of intentional and authentic branding in building a successful practice. In this conversation, Jessi Megna and Jill discuss the importance of branding and marketing in orthodontic practices. They emphasize the need for a strong and cohesive brand that creates a lasting impression on patients. They highlight the role of storytelling, visuals, and consistency in branding. They also provide practical tips for refining a brand, such as creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast. They encourage orthodontists to learn more about marketing and branding through social media, books, and resources like JA&A. The conversation concludes with a speed round of questions.

https://www.practiceresults.com/
https://www.facebook.com/JillAllenandAssociates
https://www.instagram.com/jillallenandassociates/
https://www.linkedin.com/in/jilljallen/

Takeaways

• Authenticity and cohesion are crucial in branding to ensure that the brand reflects the values and vision of the practice.
• Storytelling in marketing can be powerful, but it should be done thoughtfully and without manipulation.
• Consistent visual elements and a consistent experience are key to creating brand recognition.
• Surrounding yourself with smart people and being willing to voice your opinion are important in the branding process.
• Brand recognition takes time and intentional effort. A strong and cohesive brand is essential for orthodontic practices to create a lasting impression on patients.
• Storytelling and visuals play a crucial role in branding, and consistency across platforms is key.
• Practical tips for refining a brand include creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast.
• Orthodontists can learn more about marketing and branding through social media, books, and resources like JA&A

Chapters

00:00 Introduction and Background
03:02 The Importance of Authenticity and Cohesion in Branding
08:11 The Power and Pitfalls of Storytelling in Marketing
13:52 Creating Brand Recognition through Consistency
18:03 Surrounding Yourself with Smart People in the Branding Process
25:01 The Time and Effort Required for Brand Recognition
33:28 The Importance of Branding and Marketing
36:32 Practical Tips for Refining Your Brand
38:19 Learning and Resources for Marketing and Branding

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover.

Let’s get into it! 

Summary
 
Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.
 
https://www.pplpractice.com/
https://www.facebook.com/pplpractice
https://www.instagram.com/pplpractice/
https://www.linkedin.com/company/people-&-practice/


Takeaways

• Messaging is the key to effective marketing in orthodontics.
• It is important to identify a differentiator that sets your practice apart from the competition.
• A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.
• A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.
• Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.
• Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.
• People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.
• They aim to provide a 6-10x return on investment for their clients.
• Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.
• They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.
• People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.

Chapters
 
00:00 Introduction and Background
03:24 The Importance of Messaging and Differentiation
07:49 Enhancing the Patient Experience with Digital Tools
12:40 The Role of Differentiation and Messaging
20:53 Maximizing ROI with People + Practice
23:44 Startup Success with the Startup Plus Program
29:35 No Leaky Buckets: Covering All Marketing Bases
32:39 Adaptability and Open-Mindedness for Success
34:37 The Future of Orthodontics: AI and Data-Driven Decision Making
37:17 Investing in Smart People 40:03 Work-Life Balance and Stress Management 

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   


Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today, I am so excited to have Jeremy Salaz from Neon Canvas on the pod. In this episode, we are talking about marketing and why it is so important to take a holistic approach to your brand. From creating your brand identity to marketing with a cohesive brand story, we are covering it all.
 
Let’s get into it!

Summary
 
In this conversation, Jill interviews Jeremy, the Director of Sales for Neon Canvas, about marketing strategies for dental practices. They discuss the patient journey and how it relates to marketing, the importance of branding and storytelling, and the essential elements of a successful marketing strategy. They also emphasize the need for ongoing optimization and data analysis. Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and support. Neon Canvas is a marketing agency that specializes in healthcare marketing, including orthodontics. They emphasize the importance of having a comprehensive marketing strategy that aligns with the goals and needs of the practice. They believe that marketing is not just advertising, but a holistic approach that encompasses branding, identity, and patient experience. They also stress the importance of working with a knowledgeable and experienced agency that understands the healthcare market. They caution against making marketing decisions based solely on cost and emphasize the need for custom content and targeted strategies. They also discuss the importance of staying informed about marketing trends and being willing to adapt and pivot when necessary.

https://neoncanvas.com/
https://www.instagram.com/neoncanvas/
https://www.facebook.com/NeonCanvas https://www.youtube.com/channel/UCrcI7AeHOfHM4OMgqm9EcCw

Takeaways

• The patient journey is a crucial aspect of marketing for dental practices, and it can start from various entry points such as online ads, social media, or word-of-mouth recommendations.
• Branding and storytelling are essential for dental practices to differentiate themselves and attract the right patients.
• It's important to have a cohesive brand across all platforms, including the website, social media, and traditional marketing.
• Marketing is not a one-time effort but an ongoing process that needs to evolve with changing technology and patient behavior.
• It's crucial to stay up-to-date with marketing strategies and continuously analyze data to optimize results.
• Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and ongoing support.
• They emphasize the importance of communication and collaboration between the marketing company and the dental practice.
• It's important for dental practices to ask questions and seek clarification if they don't understand certain aspects of marketing.
• Open communication and understanding are key to a successful marketing partnership.
• Marketing is a comprehensive and holistic approach that encompasses branding, identity, and patient experience.
• Working with a knowledgeable and experienced agency is crucial for healthcare marketing success.
• Custom content and targeted strategies are essential for effective marketing.
• Staying informed about marketing trends and being willing to adapt and pivot is important.
• Making marketing decisions based solely on cost can lead to poor results.

Chapters

00:00 Introduction and Background
02:58 Understanding the Patient Journey
11:33 The Power of Branding and Storytelling
17:45 Essential Elements of a Successful Marketing Strategy
22:04 The Importance of Ongoing Optimization and Data Analysis
26:32 Neon Canvas: Taking a Holistic Approach
31:26 Working with a Knowledgeable and Experienced Agency
35:26 The Value of Custom Content and Targeted Strategies
37:20 Staying Informed and Adapting to Marketing Trends
43:30 Avoiding Cost-Based Marketing Decisions 


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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion 
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

On this episode, I am joined by Frank Quinn from LightForce. We all know personalization is becoming a major part of life, but how are we utilizing it for sales in our orthodontic offices? Listen in to find out how personalization might be just the thing you need to set your practice apart.
 
Let’s get into it!
 
Summary
 
Frank Quinn, Chief Revenue Officer of LightForce, discusses how the company is helping orthodontic practices personalize their treatment plans and improve the patient experience. LightForce offers a fully digital business model that allows doctors to customize their treatment plans and use personalized brackets that are made to fit each patient's tooth anatomy. This level of personalization not only improves treatment outcomes but also enhances the patient's perception of the practice. LightForce's system is efficient and time-saving, allowing doctors to see more patients and reduce the need for additional team members. The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors. In this conversation, Frank Quinn, the Chief Revenue Officer of LightForce Orthodontics, discusses the benefits of digital bracket systems and aligner systems in orthodontics. He emphasizes the importance of having similar workflows and the ability to customize treatment plans to meet the needs of each individual patient. Quinn shares his own experience of transitioning his IT business to a cloud-based model and highlights the importance of introducing new technology into a practice gradually. He also explains the unique features of LightForce Orthodontics, including their personalized and modular approach, just-in-time inventory, and in-house manufacturing facility. Quinn expresses his optimism about the future of the orthodontic industry and the continuous improvement of LightForce Orthodontics.

https://www.linkedin.com/company/lightforceortho/ https://www.instagram.com/WeAreLightForce/
https://www.facebook.com/LightForceOrtho/
https://lf.co/

Takeaways

• LightForce helps orthodontic practices personalize their treatment plans and improve the patient experience.
• Their fully digital business model allows doctors to customize treatment plans and use personalized brackets.
• Personalization improves treatment outcomes and enhances the patient's perception of the practice.
• LightForce's system is efficient and time-saving, reducing the need for additional team members.
• The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors.
• Digital bracket systems and aligner systems offer similar workflows, making it easier for orthodontists to transition between the two.
• Introducing new technology into practice gradually can help mitigate costs and stress.
• LightForce Orthodontics differentiates itself through its personalized and modular approach, just-in-time inventory, and in-house manufacturing facility.
• The orthodontic industry is resilient, and LightForce Orthodontics is committed to continuous improvement and customer satisfaction.

Chapters
 
00:00 Introduction and Background
03:21 Personalizing Orthodontic Treatment Plans
09:24 Efficiency and Time-Saving in Orthodontic Practices
12:51 Improving the Patient Experience
18:18 Reducing the Need for Additional Team Members
23:26 The Future of Orthodontics: Fully Digitized Practices
25:20 Gradual Practice Transformation: Mitigating Costs and Stress
28:00 Implementing Technology without Disrupting the Practice
31:54 LightForce Orthodontics: Personalized, Modular, and Efficient
34:19 Differentiating LightForce Orthodontics from Other Players
37:54 The Impact and Scale of LightForce Orthodontics' 3D Printing
40:57 LightForce Orthodontics' Commitment to Continuous Improvement
45:12 The Importance of Understanding Values in Leadership 

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. 
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today, I have the pleasure of hosting returning guest Davin Bickford from WildSmiles. Today, Davin is here to discuss the latest trends in marketing and brand messaging within the orthodontic industry. From statistics on market share and growth, to the impact of declining birth rates on practices, we are getting into it. This is an episode you won’t want to miss.
 
Let’s get started!
 
Summary
 
In this conversation, Jill and Davin discuss the importance of focusing on the younger demographic in orthodontic marketing. They highlight the need to attract more kids and their parents to orthodontic practices, as they make up a significant portion of the market. They emphasize the importance of creating a fun and exciting experience for kids and offering a variety of treatment options. They also discuss the challenges and market forces that orthodontists face, such as declining birth rates and increased competition. They suggest that practices should strategize and adapt to these changes to protect their market share. In this conversation, Davin Bickford and Jill discuss the importance of creating a positive and personalized experience for orthodontic patients, particularly children. They emphasize the need for orthodontic practices to focus on the overall experience, from the initial website visit to the in-office treatment. They also highlight the significance of authenticity in messaging and the value of offering choices to patients. Davin shares examples of how practices can enhance the patient experience, such as providing customized pamphlets and interactive tools for children to design their own braces. The conversation concludes with a discussion on the impact of grit and compassion in business.
 
https://www.instagram.com/wildsmilesbraces/ https://www.linkedin.com/company/wildsmilesbraces/ https://www.facebook.com/wildsmilesbraces
https://www.wildsmilesbraces.com/

Takeaways

• Focusing on attracting kids and their parents is crucial for orthodontic practices
• Creating a fun and exciting experience for kids can help grow the practice
• Offering a variety of treatment options and custom braces can attract more patients
• Orthodontists should strategize and adapt to market changes to protect their market share Orthodontic practices should prioritize creating a positive and personalized experience for patients, especially children.
• The patient experience begins with the website and extends to social media and in-office interactions.
• Authenticity in messaging is crucial to building trust with patients.
• Offering choices and engaging patients through personalized experiences can enhance their overall satisfaction.
• Grit and compassion are important business skills that contribute to success.

Chapters
 
00:00 Introduction and Recap of Wild Smiles
02:03 Shift in Orthodontic Marketing Focus
06:06 The Importance of Focusing on Kids and Parents
08:23 Growing Market Share and Observations
11:15 Evaluating Demographics for Startup Practices
13:35 Protecting Practices from Market Forces
17:10 Addressing Declining Birth Rates and Increased Competition
21:37 Strategies to Overcome Challenges
23:23 The Importance of Custom Braces and Choice
25:36 Taking Advantage of Opportunities
27:34 Creating a Positive and Personalized Experience
29:28 The Role of Authenticity in Messaging
32:21 Enhancing the Patient Experience through Choices
46:23 The Impact of Grit and Compassion 


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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up
Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by Dr. Michael Capogna from PracticeAscend. Dr. Capogna is here to discuss the importance of follow-ups in busy practices, how PracticeAscend can make these tasks more manageable, and the role of AI and automation in maintaining a personal touch with patients. We'll also explore the future of AI in orthodontics and how practices can leverage these innovations at different stages of their lifecycle.
 
Let’s get into it!

Summary
 
Michael, an orthodontist, discusses his company Practice Ascend, which helps orthodontic practices with systematic patient follow-up. He explains that the idea for the company came about when they realized they weren't effectively following up with patients who didn't start treatment right away. They initially used a notebook and then a Google spreadsheet but wanted a better, simpler way to automate and streamline the follow-up process. Practice Ascend was born out of this need. Michael highlights the importance of follow-up in increasing conversion rates and providing a better patient experience. He also discusses how Practice Ascend uses AI to automate tasks and improve efficiency for treatment coordinators and front desk staff. The system includes features like drag-and-drop follow-up tiles, automated Google reviews, call connect for Google ads and customizable follow-up reminders. Michael emphasizes the simplicity and user-friendliness of Practice Ascend, making it accessible to all levels of technical ability. Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices. It allows practices to track and categorize patients based on their status and automate drip campaigns to reach out to patients who haven't started treatment or have been unresponsive. The software also integrates with email and provides customizable options for follow-ups. In orthodontics, AI is expected to improve virtual monitoring, automate tasks like generating videos for patient support, and enhance digital workflow. It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend. 

https://www.practiceascend.io/
 
Takeaways

• Practice Ascend helps orthodontic practices with systematic patient follow-up
• Automating follow-up tasks improves efficiency and increases conversion rates
• AI is used to streamline processes and provide a better patient experience
• Features like drag-and-drop follow-up tiles and call connect for Google ads simplify the follow-up process
• Practice Ascend is user-friendly and accessible to all levels of technical ability Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices.
• The software allows practices to track and categorize patients based on their status and automate drip campaigns.
• AI in orthodontics is expected to improve virtual monitoring and automate tasks like generating videos for patient support.
• It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend.

Chapters
 
00:00 Introduction and Background
02:22 The Need for a Better Follow-Up System
08:31 The Importance of Follow-Up and Conversion Rates
11:10 Using AI to Automate Tasks and Increase Personal Touch
18:57 Simplicity and User-Friendliness of Practice Ascend
21:37 Follow-Up with Google Ads Patients
24:42 Marketing to Cold Leads and Drip Campaigns
34:20 The Future of Orthodontics: AI and Virtual Monitoring
37:32 Preparing for Success with Practice Ascend 

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday! 
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host, Jill Allen.  

Today, I have a special guest, Greg Drysdale from WaterPointe Consulting, joining me on the show. Greg is an expert in data privacy and security, and today, he'll be sharing insights on the importance of these practices in dental and orthodontic offices. We'll explore common pitfalls, how to improve data privacy, and the role of WaterPointe Consulting in helping practices stay compliant. There’s a lot to learn.  

Let’s get into it! 

Summary
 
Greg Drysdale, founder of Waterpointe Consulting, discusses the importance of data privacy in the healthcare industry. He explains that data privacy is about giving individuals control over their own data and ensuring that businesses handle that data responsibly. Greg emphasizes the need for practices to build trust with patients by implementing strong data privacy practices. He also highlights the different data privacy laws that apply, such as HIPAA and state healthcare laws and the consequences of non-compliance. Greg outlines the services provided by Waterpointe Consulting, including audits, building privacy programs, and staff training. He also addresses the differences between startups and existing practices in terms of data privacy considerations. In this conversation, Greg Drysdale discusses the importance of data privacy and security in the healthcare industry. He highlights the risks associated with data breaches and the various ways in which sensitive information can be compromised. Greg provides three key suggestions for healthcare professionals to improve data privacy: conducting a HIPAA risk assessment, establishing contracts with third-party vendors, and training staff on phishing and secure data handling practices. He emphasizes the need for doctors to prioritize data privacy and create a culture of awareness and compliance within their teams.
 
https://www.waterpointeconsulting.com/
https://www.linkedin.com/company/waterpointe-consulting/
https://www.facebook.com/people/Waterpointe-Consulting/61551437391124/
 
Takeaways

• Data privacy is about giving individuals control over their own data and ensuring responsible handling by businesses.
• Strong data privacy practices can build trust with patients and differentiate a practice.
• Different data privacy laws, such as HIPAA and state healthcare laws, apply depending on the location and type of data collected.
• Non-compliance with data privacy laws can result in fines, changes in practices, and potential lawsuits.
• Waterpointe Consulting offers services such as audits, building privacy programs, and staff training to help practices maintain compliance.
• Startups and existing practices have different considerations when it comes to data privacy, but the end goal is the same: a solid data privacy program. Conduct a HIPAA risk assessment to identify vulnerabilities and shortcomings in data privacy and security.
• Establish contracts with third-party vendors to ensure proper handling and protection of patient data.
• Train staff on phishing and secure data handling practices to prevent data breaches and mistakes.
• Make data privacy a priority and create a culture of awareness and compliance within the healthcare practice.

Chapters
 
00:00 Introduction and Background
03:06 Understanding Data Privacy and its Importance
06:12 Navigating Data Privacy Laws 10:13 Consequences of Non-Compliance
13:01 Services Provided by Waterpointe Consulting
16:08 Considerations for Startups and Existing Practices
25:03 Data Privacy and Security Risks
28:01 Conducting a HIPAA Risk Assessment
32:14 Training Staff on Phishing and Secure Data Handling
37:48 Creating a Culture of Data Privacy and Compliance 

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up
Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host, Jill Allen.  

Today, I am thrilled to have Stephen Strecker from Tower Realty Partners on for an episode. Stephen will share insights into the process of working with a commercial real estate broker, the impact of space size on costs, and the pitfalls of taking on too much or too little space. He'll also provide his top tips for those starting their real estate journey. This episode is full of gold nuggets of wisdom.  

Let’s get into it! 

Summary
 
In this conversation, Jill interviews Stephen, a commercial real estate broker, about the process of finding and leasing real estate for medical practices. They discuss the importance of understanding your long-term goals and vision for your practice, negotiating lease terms, and the challenges of finding suitable spaces in the current market. They also touch on key lease terms such as tenant improvement allowance, free rent, and triple nets. Stephen emphasizes the need for patience, asking questions, and building a team of experts to navigate the real estate process. 

https://towerbrokers.org/home
https://towerbrokers.org/evaluation
https://www.instagram.com/towerbrokers/
https://www.facebook.com/towerBrokers
http://www.linkedin.com/company/tower-realty-partners/
 
Takeaways

• Understand your long-term goals and vision for your practice before starting the real estate process.
• Negotiate lease terms such as tenant improvement allowance, free rent, and triple nets to fit your budget and needs.
• Be patient and prepared for the process to take time, and work with a team of experts who can guide you.
• Consider the size of the space, location, and cost in relation to your practice's needs and budget.
• Be creative and flexible in finding solutions, such as taking a smaller space with potential for expansion in the future.

Chapters
 
00:00 Introduction and Background
 03:10 Starting with the End in Mind
07:49 Challenges in Finding Suitable Spaces
13:09 Key Lease Terms and Negotiation Strategies
18:01 Considerations for Space Size and Build-Out
21:26 Understanding Lease Terminology
25:10 The Role of Banks and Financing
29:01 Advice for Starting the Real Estate Process
34:01 Conclusion and Contact Information 

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up
Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
I am excited to have Dr. David McCarty from Empowered Sleep Apnea joining me today. Dr. McCarty will be discussing the connection between sleep apnea and orthodontics, the red flags orthodontists should look out for in their exam, and innovative tools for diagnosing and managing sleep apnea in your practice. There is a lot to cover.
 
Let’s get into it!

Summary
 
Dr. David E McCarty shares his journey into the field of sleep apnea and the complexity of the condition. He explains the different types of sleep apnea, including obstructive and central sleep apnea, and how they can coexist. Dr. McCarty emphasizes the need for a collaborative approach to understanding and treating sleep apnea, involving both healthcare providers and patients. He discusses the challenges in defining and diagnosing sleep apnea and the importance of deconstructing the condition to tailor treatment plans. Dr. McCarty also highlights the evolving nature of sleep medicine and the need for continued education and awareness. The conversation explores the need for cross-collaboration and a holistic approach to sleep apnea treatment. It emphasizes the importance of breaking down silos and creating a common language among healthcare providers. The Empowered Sleep Apnea project is introduced as an educational platform to facilitate this collaboration. The conversation also discusses red flags for sleep apnea and screening tools that can be used in a dental office. The importance of understanding the development of the airway and face is highlighted, as well as the potential for new technologies in the field.
 
https://www.empoweredsleepapnea.com/ https://www.facebook.com/@EmpoweredSleepApnea https://www.instagram.com/empowered_sleep_apnea/ https://www.empoweredsleepapnea.com/the-book


Takeaways

• Sleep apnea is a complex condition that requires a collaborative approach between healthcare providers and patients.
• There are different types of sleep apnea, including obstructive and central sleep apnea, which can coexist.
• The diagnosis and treatment of sleep apnea require deconstructing the condition and tailoring treatment plans to individual patients.
• The field of sleep medicine is constantly evolving, and continued education and awareness are essential.
• Cross-collaboration and a holistic approach are essential in the treatment of sleep apnea.
• Breaking down silos and creating a common language among healthcare providers is crucial.
• The Empowered Sleep Apnea project is an educational platform that promotes collaboration and knowledge sharing.
• Screening tools, such as Ferris Six, can be used in dental offices to identify potential sleep apnea cases.
• Understanding the development of the airway and face is important in addressing sleep apnea.
• New technologies, such as nasal rhinometry, capnography, and sleep image devices, show promise in sleep apnea diagnosis and treatment.

Chapters

00:00 Introduction and Background
03:03 Understanding Sleep Apnea
07:10 The Importance of Collaboration
10:09 Deconstructing Sleep Apnea
19:30 Challenges for Younger Doctors
23:16 The Evolution of Sleep Medicine
26:45 Introduction to the Need for Cross-Collaboration
29:23 Screening Tools for Sleep Apnea in Dental Offices
31:19 Identifying Red Flags for Sleep Apnea
34:24 Understanding the Development of the Airway and Face
45:11 Exploring New Technologies in Sleep Apnea Diagnosis and Treatment 

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Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. 
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion 
Audio Engineering by Garrett Lucero

Summary
 
Luke shares his background and the journey of starting Hip Creative. He emphasizes the importance of focusing on long-term goals and building relationships with clients. Luke discusses the evolving landscape of marketing in the orthodontic industry, highlighting the increased competition and the need for private practices to stand out. He advises on the importance of brand awareness and recognition, as well as the need for a multi-channel marketing approach. Luke also provides insights on marketing strategies for startup practices on a limited budget, including the use of Facebook and Instagram ads. In this conversation, Luke from HIP Creative shares valuable insights on marketing strategies for orthodontic practices. He emphasizes the importance of adaptability and thinking outside the traditional marketing funnel. Luke discusses the need to meet patients where they are, considering different generational perspectives and adjusting marketing strategies accordingly. He also highlights the significance of nurturing cold leads and implementing drip campaigns. Luke suggests that the sales process begins at the first touchpoint with the practice and emphasizes the importance of consistent messaging and a human-centered approach. He advises orthodontists to prioritize mindset, invest in Facebook marketing, and focus on building a strong team. Luke concludes by expressing excitement about the potential of AI in the industry.

https://hip.agency/
https://www.facebook.com/hipcreativeinc
https://www.instagram.com/hipcreative https://www.youtube.com/channel/UCJzS8x9T9lW0Ycc4PXWxNig https://www.tiktok.com/@hipcreative
https://www.linkedin.com/company/hip-creative-inc
https://twitter.com/hipcreativeinc


Takeaways

• Focus on long-term goals and building relationships with clients
• Stand out in the competitive orthodontic industry through brand awareness and recognition
• Implement a multi-channel marketing approach to reach a wider audience
• Consider Facebook and Instagram ads for lead generation
• Be strategic with budget allocation and prioritize efforts based on the target audience Adaptability is key in marketing strategies for orthodontic practices. It is important to think outside the traditional marketing funnel and adjust strategies based on different generational perspectives.
• Nurturing cold leads and implementing drip campaigns can be effective in converting potential patients into actual patients.
• The sales process begins at the first touchpoint with the practice, and consistent messaging and a human-centered approach are crucial for success.
• Orthodontists should prioritize mindset, invest in Facebook marketing, and focus on building a strong team.
• AI has the potential to revolutionize the industry and should be embraced as a valuable tool.

Chapters
 
00:00 Introduction and Background
03:03 Building Relationships and Long-Term Goals
10:25 Standing Out in a Competitive Market
23:46 Marketing Strategies for Startup Practices
31:13 Adaptability and Thinking Outside the Traditional Marketing Funnel
39:31 The Sales Process Starts at the First Touchpoint
45:36 Consistent Messaging and a Human-Centered Approach
52:47 Prioritizing Mindset, Facebook Marketing, and Building a Strong Team
59:21 The Potential of AI in the Orthodontic Industry 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. 
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero