Hey Docs!

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today we are diving into the world of social media and its role in promoting your orthodontic practice with our very own social media expert Jordann from Jill Allen & Associates. She will share insights on building a digital presence, tips for creating effective social media strategies, and how to measure success on these platforms. Whether you're a social media novice or looking to refine your strategy, this conversation is packed with practical advice to help your practice thrive online.
 
Let’s get into it!


Summary

In this conversation, Jill and Jordann discuss the critical role of social media in modern business practices, particularly for orthodontists. They explore the necessity of social media, how to get started, defining goals, choosing the right platforms, building a strategy, community engagement, tracking ROI, understanding algorithms, and avoiding common pitfalls. The discussion emphasizes the importance of authenticity, consistency, and adapting to the ever-changing digital landscape.

https://www.practiceresults.com/
https://www.facebook.com/JillAllenandAssociates/
https://instagram.com/jillallenandassociates
https://www.linkedin.com/in/jilljallen/
https://tiktok.com/@jillallenandassoc


Takeaways

• Social media is essential for business growth.
• Understanding your audience is key to effective marketing.
• Authenticity in social media builds trust with patients.
• Choosing the right platform is crucial for engagement.
• Consistency in posting helps with algorithm favorability.
• Community engagement can drive referrals and trust.
• Tracking metrics is important for measuring success.
• Hiring the right social media manager is vital.
• Avoid common pitfalls by knowing your brand identity.
• Continuous learning is necessary for career advancement.

Chapters

00:00 Introduction to Social Media in Practice
02:46 The Necessity of Social Media for Businesses
06:06 Getting Started with Social Media
09:01 Defining Goals and Authenticity in Social Media
11:58 Choosing the Right Platforms for Your Practice
15:00 Building a Social Media Strategy
17:58 The Importance of Community Engagement
21:06 Tracking Return on Investment in Social Media
23:55 Understanding the Algorithm and Consistency
27:03 Common Pitfalls in Social Media Strategy
30:01 Final Thoughts and Advice


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OrthoFi - startmoresmiles.com
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A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today I am catching up with my friend Felipe Lopez from Joe Architect, an expert in the evolving field of architectural design. While many of you might remember our previous conversation, it's time for a refresh as we dive into the latest changes and trends shaping office spaces today. We’ll explore how technology is revolutionizing design, the new challenges in building and designing spaces, and what you need to know if you're considering working with a firm like Joe Architect.

Let’s get get started! 


Summary

In this conversation, Jill and Felipe discuss changes in orthodontic office design and architecture. They talk about the impact of COVID-19 on orthodontic build-outs and the importance of incorporating social media spaces in office layouts. They also discuss design trends such as the use of arches, textured wall coverings, and decorative hardware. Felipe highlights the importance of considering technology in office design, including the need for flexible spaces for 3D printers and the integration of technology in waiting rooms. They also address obstacles in the design process, such as the need to consider floor structures in high-rise buildings and the challenges of financing and budgeting for construction costs. In this conversation, Jill and Felipe discuss the importance of early involvement of architects in orthodontic office projects. They talk about the benefits of getting preliminary pricing and design concepts before signing a lease or starting construction. They also discuss the challenges of finding contractors and managing expectations throughout the design and construction process. Felipe emphasizes the importance of clear communication, building relationships, and being intentional in the design and construction of orthodontic offices.


https://joearchitect.com/
http://www.linkedin.com/company/joearchitect
https://www.facebook.com/pages/JoeArchitect/106479840195
https://plus.google.com/103944525043720943838/posts?hl=en
http://www.pinterest.com/joearchdesign/


Takeaways

• COVID-19 has impacted orthodontic office design, with a focus on incorporating social media spaces in layouts.
• Design trends include the use of arches, textured wall coverings, and decorative hardware.
• Technology plays a significant role in office design, with considerations for 3D printers, X-ray units, and media displays.
• Obstacles in the design process include the need to consider floor structures in high-rise buildings and challenges with financing and budgeting for construction costs. Early involvement of architects in orthodontic office projects can help with preliminary pricing and design concepts.
• Finding reputable contractors and managing expectations is crucial in the design and construction process.
• Clear communication and building relationships with architects, contractors, and other professionals is important for successful orthodontic office projects.
• Being intentional in the design and construction of orthodontic offices can help create a space that aligns with the dentist's vision and brand.

Chapters

00:00 Introduction and Background
03:30 Changes in orthodontic Office Layouts and Architecture
08:21 Design Trends in orthodontic Office Design
20:00 Integrating Technology in orthodontic Office Design
27:19 Obstacles in the Design Process
37:35 Early involvement of architects in orthodontic office projects
41:28 Challenges in finding contractors and managing expectations
44:45 Design approval for unbuilt spaces
48:37 Being clear about intentions and budget
53:04 Managing expectations and avoiding unrealistic design goals
56:01 The importance of clear communication and building relationships


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OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I can’t wait to take deep dive into a topic that resonates with many of us—self-doubt and its impact on our potential with returning guest Dr. Tarryn MacCarthy from The Business of Happiness. She will share insights into how self-doubt is fostered by societal and educational structures and how it holds us back from achieving our full potential. We’ll also explore practical strategies for overcoming self-doubt and how doing so can unlock greater success in both our personal and professional lives.

Let’s dive in! 


Summary

Tarryn MacCarthy shares her journey of finding happiness and success as an orthodontist and how self-doubt can lead to burnout. She discusses the societal and educational factors that contribute to self-doubt and the importance of self-belief. Tarryn emphasizes the need for self-forgiveness, self-compassion, and setting boundaries to overcome self-doubt. She also highlights the impact of external validation and the importance of recognizing situational factors in evaluating feedback. Tarryn encourages listeners to foster resilience and embrace personal growth. In this conversation, Tarryn MacCarthy and Jill discuss the importance of self-belief and overcoming self-doubt. They explore the concept of the inner critic, or 'Bitchy Becky,' and how to separate ourselves from negative thoughts. They emphasize the power of change and stepping outside of our comfort zones to foster growth. Tarryn shares practical exercises for building self-belief, such as celebrating ourselves and reflecting on past challenges. They also discuss the importance of investing in oneself and taking time for self-care.


https://thebizofhappiness.com/
https://www.instagram.com/thebizofhappiness/
https://www.facebook.com/thebusinessofhappiness
https://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/
https://podcasts.apple.com/us/podcast/the-business-of-happiness/id1537122859


Takeaways

• Self-doubt can lead to burnout and hinder personal and professional growth.
• Societal and educational factors contribute to self-doubt, but it can be unlearned.
• Self-belief is crucial for happiness and success.
• Recognize the situational factors and set boundaries to overcome self-doubt.
• Practice self-forgiveness and self-compassion to foster resilience and personal growth. Separate yourself from negative thoughts and recognize that they are often echoes from other people or past experiences.
• Stepping outside of your comfort zone is necessary for growth and change.
• Investing in yourself and building self-belief is crucial for success.
• Take time for self-care and celebrate your achievements.

Chapters

00:00 Introduction and Background
03:00 The Journey of Finding Happiness and Success
06:23 Unlearning Self-Doubt: Societal and Educational Factors
09:49 The Power of Self-Belief
14:10 Recognizing Situational Factors and Setting Boundaries
17:33 Self-Forgiveness and Self-Compassion
24:05 Separating Yourself from the Inner Critic
26:43 The Power of Change: Stepping Outside of Your Comfort Zone
29:28 Investing in Yourself: Building Self-Belief for Success
35:37 Self-Care and Celebration: Taking Time for Yourself


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OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your guest host Jessi Megna.  

Today, Jill and I will be diving into some game-changing concepts and her favorite ideas from the book Who Not How. This episode is all about looking for ways to improve your practice through delegation and goal setting. We’ll explore why the idea of 'Superman Syndrome' might not be all it’s cracked up to be and how shifting your focus from doing everything yourself to finding the right 'who’s' can transform your practice. 
 
Let’s get started!

Summary
 
In this episode, Jessi and Jill discuss the importance of delegation and the concept of 'Who Not How' in business. Jill shares her passion for outdoor activities and how it reflects her adventurous spirit. They delve into the challenges of Superman syndrome, where business owners feel the need to do everything themselves, and how this can hinder growth. The conversation emphasizes the significance of surrounding oneself with the right people and leveraging networks for success. Jill provides practical examples of how to shift from a self-centered approach to a more collaborative one, ultimately leading to greater freedom and success in both personal and professional life. 

https://www.instagram.com/jillallenandassociates/
https://www.linkedin.com/in/jilljallen/
https://tiktok.com/@jillallenandassoc
https://www.facebook.com/JillAllenandAssociates/


Takeaways

• Surround yourself with the right people to grow.
• Recognize and address your Superman syndrome.
• Start small by delegating one task at a time.
• Identify what you truly want from your business.
• Trust but verify your team members' capabilities.
• The multiplier effect can enhance your network.
• Investing in yourself is crucial for growth.
• Don't be afraid to start, even if it's messy.
• Evaluate what tasks are bottlenecking your success.
• Always seek out those who can do it better than you.

Chapters
 
00:00 Introduction and Passion Pursuits
02:46 Exploring 'Who Not How' and Its Impact
07:14 Superman Syndrome: The Limiting Factor
12:29 Shifting from 'I' to 'Who' in Business
18:58 The Multiplier Effect: Leveraging Your Network
23:43 Delegation: The Key to Freedom
31:25 Top Takeaways and Final Thoughts 



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SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co) Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jessi Megna 
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

In this special episode, I will be exploring the journey of launching a successful orthodontic practice with one of my very own start-ups Dr. Adam Reynolds of OrthoDesignCo. Adam will share the inspiring process of creating and staying true to a practice vision, even in the face of challenges, and how fully embracing digital solutions from day one has shaped their practice. We’ll also dive into the strategic decision to outsource key functions, allowing the practice to operate with the efficiency of a DSO while maintaining independence, along with top advice for anyone looking to start their own practice.
 
Let’s get into it!


Summary
 
Dr. Adam Reynolds shares his journey of starting his own orthodontic practice and offers advice for doctors considering a startup or acquisition. He emphasizes the importance of having a clear vision and sticking to it, as well as finding mentors who can guide and support you. Dr. Reynolds also discusses the benefits of implementing digital technology in the practice, such as custom braces and remote monitoring. He highlights the impact these technologies have on patient experience, convenience, and communication. Overall, Dr. Reynolds' story showcases the possibility of starting a successful digital practice from the beginning. In this conversation, Adam Reynolds shares his experience with outsourcing and using third-party companies to streamline his orthodontic practice. He discusses the benefits of using orthodontic software systems and details how outsourcing certain tasks, such as phone answering services and virtual assistants, has allowed his team to focus on patient care. Adam emphasizes the importance of creating systems and regularly refining them through team meetings. He also highlights the value of open communication and a positive team culture in managing a successful practice.
 
https://orthodesignco.com/
https://www.instagram.com/OrthodonticDesignCo https://www.facebook.com/p/Orthodontic-Design-Co-100074576224017 https://www.youtube.com/channel/UCxitKOFl72o25CQANCjLeGg/videos

Takeaways

• Having a clear vision and sticking to it is crucial when starting a practice.
• Finding mentors who can guide and support you is invaluable.
• Implementing digital technology, such as custom braces and remote monitoring, can greatly enhance patient experience, convenience, and communication.
• Starting a digital practice from the beginning is possible and can lead to a successful and efficient practice. Outsourcing certain tasks can streamline operations and free up time for the team to focus on patient care.
• Using orthodontic software systems can simplify ordering and streamline office processes.
• Regular team meetings and open communication are essential for creating and refining systems.
• Building a positive team culture and encouraging team members to take ownership of systems can lead to a more successful practice.

Chapters
 
00:00 Introduction and Background
03:03 The Importance of Having a Clear Vision
08:02 The Value of Mentors in the Startup Journey
14:03 The Benefits of Implementing Digital Technology
20:09 Starting a Successful Digital Practice from the Beginning
27:19 Streamlining Operations Through Outsourcing and Software Systems
29:22 Creating and Refining Systems Through Regular Team Meetings
36:28 The Value of Open Communication and Positive Team Culture 


Connect With Our Advertisers
 
OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!

Let’s dive in!


Summary

In this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.

https://thekaleidoscope.com/
https://www.facebook.com/KaleidoscopeDigitalMarketing
https://www.instagram.com/kaleidoscopedigitalmarketing/
https://www.linkedin.com/company/kaleidoscope-digital-marketing
https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw



Takeaways

• Mary Kay Miller is a leading digital marketing consultant in the orthodontic industry.
• Invisalign's recent legal issues have significant implications for orthodontic practices.
• Practices must be aware of trademark laws when using the term 'Invisalign'.
• Google's AI is increasingly involved in business verification processes.
• Orthodontists need to regularly check their Google Business Profile for updates.
• Practices must provide accurate documentation to Google to avoid losing their online presence.
• The importance of SEO and proper online marketing strategies cannot be overstated.
• Practices should be transparent about the products they offer to avoid legal issues.
• AI can impact how businesses are ranked and verified online.
• Staying informed about industry changes is crucial for success.

Chapters

00:00 Introduction to Mary Kay Miller and Kaleidoscope

01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices

10:15 Understanding Trademark Infringement Risks for Invisalign Providers

15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products

21:50 Navigating Google AI and Business Verification Challenges

27:10 Real-World Examples of Google Business Profile Verification Issues

36:30 Preparing for Future Digital Marketing and AI Changes

42:40 Speed Round: Fun Questions and Final Advice for Orthodontic Practices


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OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today I am joined by special guest Brian Wright from New Patient Group. In this episode we are talking tech, and how it can impact your growth. From changing your mindset, to being mindful of the technology and systems you are bringing into your practice we are covering it all.
 
Let’s get into it!

Summary
 
Brian Wright shares his background as a serial entrepreneur and how his experience in professional baseball shaped his career. He emphasizes the importance of having a growth mindset and investing in solutions to fix common problems in the orthodontics industry. He discusses the concept of customer service and how it should be defined as getting what you want from your customers and exceeding their expectations. Brian also highlights the significance of training team members in sales, leadership, and hospitality skills to create a unique and exceptional patient experience. In this conversation, Brian Wright discusses common complaints in the dental industry and highlights the importance of investing in high-quality services and partnerships. He emphasizes the need for orthodontists to shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth and success. Wright also emphasizes the significance of culture and leadership in creating a thriving practice. For new orthodontists, he advises being proactive, implementing systems and outsourcing from the beginning, and focusing on creating exceptional patient experiences.

https://newpatientgroup.com/
https://www.facebook.com/NewPatientGroup1/
https://twitter.com/NewPatientGroup
https://www.instagram.com/newpatientgroup/ https://www.linkedin.com/company/newpatientgroup/ https://www.youtube.com/c/NewPatientGroupHouston


Takeaways

• Having a growth mindset and investing in solutions is crucial for success in the orthodontics industry.
• Customer service should be defined as getting what you want from your customers and exceeding their expectations.
• Training team members in sales, leadership, and hospitality skills is essential for creating a unique and exceptional patient experience.
• Reducing no-shows and improving conversion rates can significantly impact practice growth.
• Digital marketing and technology can be utilized to enhance the patient experience and improve practice efficiency. Investing in high-quality services and partnerships is crucial for the success of dental practices.
• Orthodontists should shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth.
• Culture and leadership play a significant role in creating a thriving dental practice.
• New orthodontists should be proactive, implement systems and outsourcing from the beginning, and focus on creating exceptional patient experiences.

Chapters
 
00:00 Introduction and Background
07:19 The Power of a Growth Mindset
15:23 Redefining Customer Service in Orthodontics
19:22 Investing in Team Training for Success
21:53 Reducing No-Shows and Improving Conversion Rates
25:27 Leveraging Digital Marketing and Technology for Practice Growth
29:39 Common Complaints in the Dental Industry
36:41 The Importance of Being Proactive
43:46 Implementing Systems and Outsourcing from the Beginning
50:44 The Significance of Culture and Leadership
53:39 Advice for New Orthodontists 

Connect With Our Advertisers
 
OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Streamlining Success: Revolutionizing Patient Experience and Practice Efficiency

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

In this  episode, we are diving into the world of practice management software with WaveOrtho, a company that’s pushing the boundaries of technology in the orthodontic space. Paula, our guest today, will share what sets Wave apart from the competition and how they’re keeping tech at the forefront of their software offerings. We’ll also explore how Wave’s flexible, CRM approach can help practices customize their experience and avoid common pitfalls when implementing new systems

Let’s get into it! 


Summary

Paula, from WaveOrtho, discusses her background in the orthodontic industry and the evolution of the company. She emphasizes the importance of improving the patient experience, saving time for the doctor and team, and adding value to the practice. Paula highlights the flexibility of WaveOrtho's software, which can be run via cloud or server and is compatible with both Windows and Mac computers. She also discusses the company's focus on integrating technology and staying ahead of industry trends. WaveOrtho offers different packages to meet the needs of different practices, including features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system that includes features such as online scheduling, two-way texting, automated reminders, and treatment card automation. The system is designed to improve the patient experience and streamline administrative tasks. WaveOrtho offers different packages to cater to the specific needs of orthodontic practices, allowing them to choose the features that are most important to them. The company emphasizes the importance of involving the team in the decision-making process and preparing for a smooth transition when switching to a new software system.

https://www.instagram.com/waveortho/
https://www.waveortho.com/
https://www.linkedin.com/company/waveortho/
https://www.facebook.com/waveortho



Takeaways

• Improving the patient experience is a top priority for WaveOrtho.
• WaveOrtho's software is flexible and can be run via cloud or server, and is compatible with both Windows and Mac computers.
• The company focuses on integrating technology and staying ahead of industry trends.
• WaveOrtho offers different packages to meet the needs of different practices, with features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system with features designed to improve the patient experience and streamline administrative tasks.
• The system includes online scheduling, two-way texting, automated reminders, and treatment card automation.
• WaveOrtho offers different packages to cater to the specific needs of orthodontic practices.
• Involving the team in the decision-making process and preparing for a smooth transition are important when switching to a new software system.

Chapters

00:00 Introduction and Background
03:01 Improving the Patient Experience
07:05 Flexibility and Compatibility
09:24 Integrating Technology and Staying Ahead of Trends
13:01 Customizable Packages for Different Practice Needs
28:15 Streamlining Appointment Management
30:04 Lightning Fast Clinical Appointments
33:44 Tasking Team Members for Follow-Up
36:53 All-In-One Solution
41:48 Pitfalls and Advice for Software Transition


Connect With Our Advertisers

OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host, Jill Allen.
 
In today's episode, we're diving deep into the world of storytelling and branding with our very own Marketing Director Jessi from Jill Allen & Associates. She will shed light on how storytelling in branding has evolved, what makes a brand instantly recognizable, and why strong branding is vital for orthodontic practices. If you're looking to refine your brand and create a lasting impression, this conversation is one you won't want to miss.
 
Let’s dive in!

Summary

In this conversation, Jill and Jessi discuss the importance of branding and storytelling in building a successful practice. They emphasize the need for authenticity and cohesion in branding, ensuring that the brand reflects the values and vision of the practice. They also highlight the power of storytelling in marketing, but caution against manipulative tactics. Brand recognition is another key topic, with a focus on using consistent visual elements and providing a consistent experience to create recognition. Overall, the conversation emphasizes the importance of intentional and authentic branding in building a successful practice. In this conversation, Jessi Megna and Jill discuss the importance of branding and marketing in orthodontic practices. They emphasize the need for a strong and cohesive brand that creates a lasting impression on patients. They highlight the role of storytelling, visuals, and consistency in branding. They also provide practical tips for refining a brand, such as creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast. They encourage orthodontists to learn more about marketing and branding through social media, books, and resources like JA&A. The conversation concludes with a speed round of questions.

https://www.practiceresults.com/
https://www.facebook.com/JillAllenandAssociates
https://www.instagram.com/jillallenandassociates/
https://www.linkedin.com/in/jilljallen/

Takeaways

• Authenticity and cohesion are crucial in branding to ensure that the brand reflects the values and vision of the practice.
• Storytelling in marketing can be powerful, but it should be done thoughtfully and without manipulation.
• Consistent visual elements and a consistent experience are key to creating brand recognition.
• Surrounding yourself with smart people and being willing to voice your opinion are important in the branding process.
• Brand recognition takes time and intentional effort. A strong and cohesive brand is essential for orthodontic practices to create a lasting impression on patients.
• Storytelling and visuals play a crucial role in branding, and consistency across platforms is key.
• Practical tips for refining a brand include creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast.
• Orthodontists can learn more about marketing and branding through social media, books, and resources like JA&A

Chapters

00:00 Introduction and Background
03:02 The Importance of Authenticity and Cohesion in Branding
08:11 The Power and Pitfalls of Storytelling in Marketing
13:52 Creating Brand Recognition through Consistency
18:03 Surrounding Yourself with Smart People in the Branding Process
25:01 The Time and Effort Required for Brand Recognition
33:28 The Importance of Branding and Marketing
36:32 Practical Tips for Refining Your Brand
38:19 Learning and Resources for Marketing and Branding

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Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover.

Let’s get into it! 

Summary
 
Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.
 
https://www.pplpractice.com/
https://www.facebook.com/pplpractice
https://www.instagram.com/pplpractice/
https://www.linkedin.com/company/people-&-practice/


Takeaways

• Messaging is the key to effective marketing in orthodontics.
• It is important to identify a differentiator that sets your practice apart from the competition.
• A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.
• A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.
• Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.
• Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.
• People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.
• They aim to provide a 6-10x return on investment for their clients.
• Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.
• They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.
• People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.

Chapters
 
00:00 Introduction and Background
03:24 The Importance of Messaging and Differentiation
07:49 Enhancing the Patient Experience with Digital Tools
12:40 The Role of Differentiation and Messaging
20:53 Maximizing ROI with People + Practice
23:44 Startup Success with the Startup Plus Program
29:35 No Leaky Buckets: Covering All Marketing Bases
32:39 Adaptability and Open-Mindedness for Success
34:37 The Future of Orthodontics: AI and Data-Driven Decision Making
37:17 Investing in Smart People 40:03 Work-Life Balance and Stress Management 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   


Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero