Hey Docs!

"You can't change a design flaw easily."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this conversation, Jill sits down with Felipe Lopez from JoeArchitect to discuss the intricacies of designing dental and orthodontic practices, emphasizing the importance of functional design, the differences between architects and designers, and the value of full-service architecture. They explore the role of MEP (mechanical, electrical, plumbing) in the design process, the necessity of detailed drawings, and the concept of value engineering to manage costs. The discussion also provides insights for doctors on how to choose the right design services and the importance of investing in a well-thought-out design for long-term success.


Connect With Our Guest

JoeArchitect - https://joearchitect.com/


Takeaways

• Designing an orthodontic office requires a focus on functionality first.
• The difference between architects and designers is significant in service levels.
• Full-service architecture provides comprehensive support throughout the process.
• MEP engineering is crucial for a successful design and construction.
• Detailed drawings are essential to avoid costly surprises during construction.
• Value engineering can help reduce costs without compromising design integrity.
• Doctors should be proactive in understanding their design services.
• Investing in quality design is critical for long-term practice success.
• Communication between all parties is key to a smooth construction process.
• Reaching out early in the design process can save time and money.

Chapters
 
00:00 Introduction to Felipe and JoeArchitect
04:02 The Importance of Functional Design
08:14 Understanding Full Services vs. Limited Packages
14:07 The Role of MEP in Architectural Projects
23:51 The Importance of Detailed Drawings
29:16 Challenges in Construction Detailing
30:33 Visualizing Complete Drawings
33:56 Bidding and Value Engineering
41:18 Advice for Doctors on Design Services
48:38 Contact Information and Final Thoughts 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"Peace of mind about supplies is our goal."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this engaging conversation, Jill chats with Nick Wangler to discuss the evolution of Details, a platform designed to streamline supply ordering for orthodontic practices. They explore the challenges of inventory management, the importance of technology in modernizing ordering systems, and the hidden costs associated with traditional supply ordering methods. Nick shares insights on identifying red flags in inventory systems, budgeting for effective solutions, and the resilience required in building a startup. The discussion emphasizes the need for practices to adapt and innovate in order to thrive in a competitive landscape.


Connect With Our Guest

Details - https://orthodonticdetails.com


Takeaways

• Nick Wangler's background in technology and consulting led to the creation of Details.
• Details aims to simplify the supply ordering process for orthodontic practices.
• Inventory management is crucial for maintaining efficiency and reducing costs.
• Practices often struggle with hidden costs in their supply ordering.
• Technology can help practices modernize their inventory systems.
• Identifying red flags in inventory management can prevent future issues.
• Budgeting for inventory solutions is essential for practice growth.
• Resilience is a key trait for success in business and startups.
• The importance of adapting to new technologies in orthodontics.
• Practices should focus on efficiency to improve patient care and business outcomes.

Chapters
 
00:00 Introduction to Nick Wangler and Details
03:18 Challenges in Orthodontic Supply Management
04:06 Benefits of Using Details for Supply Management
05:37 Inventory Management Insights
08:50 Modernizing Orthodontic Practices
23:20 Planning for the Future: Budgeting and Embracing Technology
24:17 Inventory Management Tips
29:24 Efficiency in Ordering and Outsourcing
31:04 Building a Startup: Lessons and Insights
36:55 Get in Contact and Final Thoughts 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"Private practice conceded the battle."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this conversation, John Marvin shares his extensive journey in healthcare marketing, particularly focusing on the challenges faced by private practices due to corporate influences. He emphasizes the importance of understanding consumer needs through research and the necessity for private practices to engage with their communities authentically. The discussion also highlights the critical role of patient experience and convenience in retaining clients and competing against larger corporate entities.


Connect With Our Guest

John D. Marvin - [email protected] 


Takeaways

• John's journey in healthcare marketing began in the early 80s.
• He emphasizes the importance of consumer research in marketing strategy.
• Private practices must engage with their communities to thrive.
• Convenience is a key factor in patient retention.
• Marketing should focus on building authentic relationships with patients.
• Corporate influences can negatively impact private practices.
• Practices need to justify their pricing through value and service.
• Community involvement can differentiate private practices from corporates.
• Every patient interaction should feel special and engaging.

Chapters
 
00:00 Introduction and Guest Welcome
01:46 John D Marvin's Journey with TSO
06:41 Challenges in Private Practices and Marketing Strategies
13:50 Combating Low-Cost Competitors
19:54 Community Involvement and Private Practice
36:15 Final Thoughts and Contact Information 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"70 million Americans have criminal records."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this conversation, Jill Allen and David Harris discuss the critical aspects of hiring practices in orthodontic practices, focusing on how to prevent embezzlement and ensure a safe working environment. They delve into the importance of pre-employment screening, criminal background checks, drug testing, and social media scrutiny. The discussion also covers the significance of dividing duties among team members to mitigate risks, the challenges posed by electronic payments, and the necessity of financial oversight. David emphasizes the need for practice owners to be proactive in safeguarding their practices against potential fraud and to maintain clear communication with their teams.


Connect With Our Guest

Prosperident - https://www.prosperident.com/


Takeaways

• Hiring practices should focus on preventing the wrong hires.
• 70 million Americans have criminal records, making background checks essential.
• Drug testing is becoming easier and should be a standard practice.
• Social media can reveal a lot about a candidate's character.
• Dividing duties among team members can significantly reduce embezzlement risk.
• Electronic payments are easier to divert than physical payments.
• Regularly reconcile collections with bank deposits to catch discrepancies.
• Practice owners should print their own financial reports for accuracy.
• Discrepancies should be investigated through documentation, not just staff explanations.

Chapters
 
00:00 Introduction
01:47 Reintroducing David Harris and His Work
03:00 The Importance of Hiring Right
04:41 Pre-Employment Screening Essentials
05:20 Criminal Records and Background Checks
07:36 Talking to Former Employers
09:05 Drug Testing and Social Media Checks
13:41 Legal Considerations in Hiring
18:57 Dividing Duties to Prevent Embezzlement
26:47 Digital Payments and Fraud Risks
28:32 Preventing Employee Theft
31:16 Reconciling Payments and Deposits
34:44 Ensuring Financial Integrity
41:39 Final Thoughts and Contact Information

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"Spear phishing is a direct attack."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary

In this conversation, Gary Salman, CEO of Black Talon Security, discusses the critical importance of cybersecurity in the dental and orthodontic fields. He shares insights on the evolution of cyber threats, particularly focusing on social engineering and phishing attacks. Gary emphasizes the need for comprehensive training for dental staff to recognize and prevent these threats. He also highlights the significance of understanding cyber risk ratings and the role of AI in enhancing cybersecurity measures. The discussion concludes with practical advice for practices to safeguard patient data and navigate the complexities of modern cybersecurity challenges. 


Connect With Our Guest

Black Talon Security - https://www.blacktalonsecurity.com/


Takeaways

• Gary has over 33 years of experience in dental technology.
• He emphasizes the importance of cybersecurity in practices.
• Social engineering is a major threat, often leading to phishing attacks.
• Training staff is crucial as 60% of cyber attacks result from human error.
• Spear phishing is a targeted attack that can compromise email accounts.
• Antivirus software may not detect legitimate software used by hackers.
• Cybersecurity requires a proactive approach, similar to healthcare.
• Understanding cyber risk ratings is essential for practices.
• AI can enhance cybersecurity but requires due diligence.
• Practices must be aware of their vulnerabilities and take action.

Chapters
 
00:00 Introduction
02:02 Gary Salman's Background and Black Talon Security
06:33 Understanding Social Engineering Attacks
14:14 Preventative Measures and Training
25:58 Understanding Cyber Risk in Dental Practices
27:52 The Importance of Cyber Risk Ratings
28:19 Known Exploitable Vulnerabilities and Network Security
33:13 AI in Healthcare: Benefits and Risks
36:09 Best Practices for Using AI in Practices
38:49 Final Thoughts and Contact Information 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"It's hard enough doing an ortho startup practice."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary

In this engaging conversation, Jill Allen speaks with husband-and-wife duo Drs. Lauren Carlson and Mike Seelig about their journey in starting an ortho-pedo practice together. They discuss their backgrounds, the challenges of balancing family life with a startup, and the importance of structuring their practice for efficiency. The couple emphasizes the significance of building a supportive team culture and enhancing patient experiences through convenience and communication. They also share insights on fostering relationships with referring doctors and the importance of clear expectations in collaborative care. 


Connect With Our Guest
 
Shine Pediatric Dentistry & Orthodontics - https://shinepdo.com


Takeaways

• Mike and Lauren met in dental school and started their practice together.
• They faced challenges balancing family life with their startup.
• Cross-training staff was crucial for their practice's efficiency.
• They emphasize the importance of a supportive team culture.
• Patient convenience is a top priority in their practice.
• Building relationships with referring doctors is essential.
• They aim to eliminate unnecessary appointments for families.
• Clear communication with referring doctors is vital.
• They encourage staff to grow within the practice.
• Their journey highlights the importance of teamwork.

Chapters
 
00:00 Introduction
01:41 Starting the Conversation: Lauren & Mike’s Background
02:01 The Journey to Opening a Practice
03:37 Challenges and Benefits of Working Together
07:28 Balancing Family and Business
11:04 Structuring the Practice: Ortho and Pedo
18:42 Building a Strong Team Culture
26:10 Continuous Growth as Leaders
29:37 Vision for In-House Patient Experience
35:57 Building Relationships Between Orthodontists and Pediatric Dentists
45:26 Final Thoughts and Contact Information

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"Your people are your business."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary

In this engaging conversation, Cary Smith shares his journey in the orthodontic industry, emphasizing the importance of compliance, risk management, and team engagement. He discusses how business owners can navigate challenges, the significance of a strong team culture, and the need for proactive leadership. The discussion highlights the role of software in modern business practices and the necessity of investing in people to ensure success. Cary encourages listeners to take actionable steps towards improving their practices and achieving their desired outcomes. 


Connect With Our Guest

Done Desk - https://www.donedesk.com/


Takeaways

• Cary Smith has been working with dentists for 15 years.
• Done Desk was created to help dental practices manage compliance and risk.
• Compliance should be viewed as a pathway to business success.
• Proactivity is essential to avoid burnout and stress in business.
• Team engagement directly impacts the success of a practice.
• Investing in people is crucial for business growth.
• Culture is an output of how well a team functions together.
• Leadership should empower team members to take initiative.
• Software plays a vital role in modern business operations.
• Business owners must prioritize their time effectively.

Chapters
 
00:00 Introduction and Guest Introduction
01:45 Cary Smith's Background and Done Desk Overview
02:06 The Importance of Compliance and Training
10:31 Proactivity vs. Reactivity in Business
18:13 Investing in People and Processes
23:15 Addressing Doctor Satisfaction
26:36 Leadership and Team Culture
30:04 Optimizing Employee Roles and Rewards
34:34 The Importance of Culture in Business
38:56 Final Thoughts and Contact Information

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"No two businesses are the same."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this conversation, Jill Allen and Artin Safarian discuss the intricacies of starting a dental practice, focusing on project management, budgeting, and the importance of value engineering. Artin shares his journey from HVAC to dental project management, emphasizing the need for comprehensive management in dental practices. They explore the challenges of construction, zoning, and the necessity of due diligence, while also providing insights into effective budgeting for a successful startup.
 
Connect With Our Guest

Arminco Inc. - https://www.armincoinc.com/


Takeaways

• Artin Safarian's journey from HVAC to dental project management.
• The importance of comprehensive project management in dental practices.
• Value engineering can significantly reduce costs for dental startups.
• Understanding the unique needs of each dental practice is crucial.
• Zoning and due diligence are often overlooked but essential.
• Budgeting should include all aspects of the practice setup.
• Effective communication among team members is vital for success.
• Construction challenges can arise unexpectedly without proper management.
• Doctors should not assume that all necessary infrastructure is in place.
• Planning ahead can prevent costly mistakes during the startup phase.

Chapters
 
00:00 Introduction
01:54 Meet Artin Safarian: CEO of Arminco
02:33 Artin's Journey into the Dental Industry
04:33 Comprehensive Project Management in Practices
09:11 The Importance of Value Engineering
16:36 Real Estate Considerations for Practices
18:21 Challenges with Post Tension Cables
19:07 Importance of Project Management
21:26 Common Assumptions and Oversights in Construction
23:23 Zoning and Parking Issues
29:01 Budgeting and Construction Costs
32:27 Contact Information and Final Thoughts

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

“We need to balance efficiency and humanity.”
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary


In this conversation, Jill Allen chats with Amy Cromwell to discuss the critical role of communication in orthodontic practices, emphasizing the evolution of communication methods, the importance of adapting to different generations, and leveraging technology for better patient interactions. They explore the significance of first impressions, the use of analytics to improve communication, and the necessity of training and coaching for staff. The discussion also touches on the balance between efficiency and humanity in communication, the role of AI, and the importance of creating a positive patient experience through effective communication strategies. 


Connect With Our Guest

Jill Allen & Associates - https://www.practiceresults.com/


Takeaways

• Communication is essential in orthodontic practices.
• Different generations require different communication styles.
• Technology has transformed communication methods.
• First impressions can significantly impact patient experience.
• Handling communication breakdowns is crucial for patient satisfaction.
• Analytics can help identify communication gaps.
• Training and coaching are vital for effective communication.
• AI can enhance communication but should not replace human interaction.
• Celebrating progress in communication is important for team morale.
• Understanding the patient's perspective is key to effective communication.

Chapters
 
00:00 Introduction
03:24 Evolution of Communication in Orthodontics
05:43 Generational Communication Differences
07:08 Effective Communication Techniques
08:56 Importance of Positive Communication
12:00 Leveraging Technology for Better Communication
20:03 New Patient Call Strategies
27:15 Analyzing Communication Analytics
29:27 The Importance of Technology in Communication
33:07 Celebrating Progress and Building Trust
35:36 Coaching and Training Programs
38:07 Balancing AI and Human Touch
41:18 Communication Training and Coaching Packages
48:24 Final Thoughts

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

"Answer Engine Optimization is the future."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary

In this conversation, Jeff Slater discusses the evolving landscape of digital marketing, particularly in the orthodontic field. He emphasizes the importance of adapting to new trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while still maintaining a strong foundation in traditional SEO practices. The discussion also highlights the critical role of Google reviews, content structuring for AI, and the necessity of leveraging technology to enhance patient engagement and streamline marketing efforts. 


Connect With Our Guest

Kaleidoscope Orthodontic Digital Marketing - https://thekaleidoscope.com/


Takeaways

• AEO focuses on AI-driven search results and voice assistants.
• Content should be structured in a Q&A format to align with user queries.
• Google reviews significantly impact search rankings and visibility.
• Encouraging detailed patient reviews can enhance credibility.
• The traditional SEO foundation remains crucial amidst evolving strategies.
• Regularly testing website functionality is essential for user experience.
• Utilizing technology like NFC cards can simplify the review process.
• Marketing strategies must adapt to changing consumer behaviors.
• Creating engaging content for humans is key to successful marketing.
• Being proactive in your career can lead to greater opportunities.

Chapters
 
00:00 Introduction
01:58 Jeff Slater's Background and Role at Kaleidoscope
03:53 AI in Orthodontic Marketing: AEO and GEO Explained
12:04 Optimizing Content for AI: Strategies and Tips
21:13 Importance of Google Reviews in AI and SEO
27:44 Avoiding Review Contests
28:43 Leveraging Staff and Close Contacts
29:45 Using NFC Technology for Reviews
34:30 The Importance of SEO and AI
39:49 Testing and Optimizing Your Website
44:09 Final Thoughts and Contact Information 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!