Welcome to the Hey Docs! Podcast with your host Jill Allen. 

In this special episode, I will be exploring the journey of launching a successful orthodontic practice with one of my very own start-ups Dr. Adam Reynolds of OrthoDesignCo. Adam will share the inspiring process of creating and staying true to a practice vision, even in the face of challenges, and how fully embracing digital solutions from day one has shaped their practice. We’ll also dive into the strategic decision to outsource key functions, allowing the practice to operate with the efficiency of a DSO while maintaining independence, along with top advice for anyone looking to start their own practice.
 
Let’s get into it!


Summary
 
Dr. Adam Reynolds shares his journey of starting his own orthodontic practice and offers advice for doctors considering a startup or acquisition. He emphasizes the importance of having a clear vision and sticking to it, as well as finding mentors who can guide and support you. Dr. Reynolds also discusses the benefits of implementing digital technology in the practice, such as custom braces and remote monitoring. He highlights the impact these technologies have on patient experience, convenience, and communication. Overall, Dr. Reynolds' story showcases the possibility of starting a successful digital practice from the beginning. In this conversation, Adam Reynolds shares his experience with outsourcing and using third-party companies to streamline his orthodontic practice. He discusses the benefits of using orthodontic software systems and details how outsourcing certain tasks, such as phone answering services and virtual assistants, has allowed his team to focus on patient care. Adam emphasizes the importance of creating systems and regularly refining them through team meetings. He also highlights the value of open communication and a positive team culture in managing a successful practice.
 
https://orthodesignco.com/
https://www.instagram.com/OrthodonticDesignCo https://www.facebook.com/p/Orthodontic-Design-Co-100074576224017 https://www.youtube.com/channel/UCxitKOFl72o25CQANCjLeGg/videos

Takeaways

• Having a clear vision and sticking to it is crucial when starting a practice.
• Finding mentors who can guide and support you is invaluable.
• Implementing digital technology, such as custom braces and remote monitoring, can greatly enhance patient experience, convenience, and communication.
• Starting a digital practice from the beginning is possible and can lead to a successful and efficient practice. Outsourcing certain tasks can streamline operations and free up time for the team to focus on patient care.
• Using orthodontic software systems can simplify ordering and streamline office processes.
• Regular team meetings and open communication are essential for creating and refining systems.
• Building a positive team culture and encouraging team members to take ownership of systems can lead to a more successful practice.

Chapters
 
00:00 Introduction and Background
03:03 The Importance of Having a Clear Vision
08:02 The Value of Mentors in the Startup Journey
14:03 The Benefits of Implementing Digital Technology
20:09 Starting a Successful Digital Practice from the Beginning
27:19 Streamlining Operations Through Outsourcing and Software Systems
29:22 Creating and Refining Systems Through Regular Team Meetings
36:28 The Value of Open Communication and Positive Team Culture 


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OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!

Let’s dive in!


Summary

In this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.

https://thekaleidoscope.com/
https://www.facebook.com/KaleidoscopeDigitalMarketing
https://www.instagram.com/kaleidoscopedigitalmarketing/
https://www.linkedin.com/company/kaleidoscope-digital-marketing
https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw



Takeaways

• Mary Kay Miller is a leading digital marketing consultant in the orthodontic industry.
• Invisalign's recent legal issues have significant implications for orthodontic practices.
• Practices must be aware of trademark laws when using the term 'Invisalign'.
• Google's AI is increasingly involved in business verification processes.
• Orthodontists need to regularly check their Google Business Profile for updates.
• Practices must provide accurate documentation to Google to avoid losing their online presence.
• The importance of SEO and proper online marketing strategies cannot be overstated.
• Practices should be transparent about the products they offer to avoid legal issues.
• AI can impact how businesses are ranked and verified online.
• Staying informed about industry changes is crucial for success.

Chapters

00:00 Introduction to Mary Kay Miller and Kaleidoscope

01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices

10:15 Understanding Trademark Infringement Risks for Invisalign Providers

15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products

21:50 Navigating Google AI and Business Verification Challenges

27:10 Real-World Examples of Google Business Profile Verification Issues

36:30 Preparing for Future Digital Marketing and AI Changes

42:40 Speed Round: Fun Questions and Final Advice for Orthodontic Practices


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OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today I am joined by special guest Brian Wright from New Patient Group. In this episode we are talking tech, and how it can impact your growth. From changing your mindset, to being mindful of the technology and systems you are bringing into your practice we are covering it all.
 
Let’s get into it!

Summary
 
Brian Wright shares his background as a serial entrepreneur and how his experience in professional baseball shaped his career. He emphasizes the importance of having a growth mindset and investing in solutions to fix common problems in the orthodontics industry. He discusses the concept of customer service and how it should be defined as getting what you want from your customers and exceeding their expectations. Brian also highlights the significance of training team members in sales, leadership, and hospitality skills to create a unique and exceptional patient experience. In this conversation, Brian Wright discusses common complaints in the dental industry and highlights the importance of investing in high-quality services and partnerships. He emphasizes the need for orthodontists to shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth and success. Wright also emphasizes the significance of culture and leadership in creating a thriving practice. For new orthodontists, he advises being proactive, implementing systems and outsourcing from the beginning, and focusing on creating exceptional patient experiences.

https://newpatientgroup.com/
https://www.facebook.com/NewPatientGroup1/
https://twitter.com/NewPatientGroup
https://www.instagram.com/newpatientgroup/ https://www.linkedin.com/company/newpatientgroup/ https://www.youtube.com/c/NewPatientGroupHouston


Takeaways

• Having a growth mindset and investing in solutions is crucial for success in the orthodontics industry.
• Customer service should be defined as getting what you want from your customers and exceeding their expectations.
• Training team members in sales, leadership, and hospitality skills is essential for creating a unique and exceptional patient experience.
• Reducing no-shows and improving conversion rates can significantly impact practice growth.
• Digital marketing and technology can be utilized to enhance the patient experience and improve practice efficiency. Investing in high-quality services and partnerships is crucial for the success of dental practices.
• Orthodontists should shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth.
• Culture and leadership play a significant role in creating a thriving dental practice.
• New orthodontists should be proactive, implement systems and outsourcing from the beginning, and focus on creating exceptional patient experiences.

Chapters
 
00:00 Introduction and Background
07:19 The Power of a Growth Mindset
15:23 Redefining Customer Service in Orthodontics
19:22 Investing in Team Training for Success
21:53 Reducing No-Shows and Improving Conversion Rates
25:27 Leveraging Digital Marketing and Technology for Practice Growth
29:39 Common Complaints in the Dental Industry
36:41 The Importance of Being Proactive
43:46 Implementing Systems and Outsourcing from the Beginning
50:44 The Significance of Culture and Leadership
53:39 Advice for New Orthodontists 

Connect With Our Advertisers
 
OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Streamlining Success: Revolutionizing Patient Experience and Practice Efficiency

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

In this  episode, we are diving into the world of practice management software with WaveOrtho, a company that’s pushing the boundaries of technology in the orthodontic space. Paula, our guest today, will share what sets Wave apart from the competition and how they’re keeping tech at the forefront of their software offerings. We’ll also explore how Wave’s flexible, CRM approach can help practices customize their experience and avoid common pitfalls when implementing new systems

Let’s get into it! 


Summary

Paula, from WaveOrtho, discusses her background in the orthodontic industry and the evolution of the company. She emphasizes the importance of improving the patient experience, saving time for the doctor and team, and adding value to the practice. Paula highlights the flexibility of WaveOrtho's software, which can be run via cloud or server and is compatible with both Windows and Mac computers. She also discusses the company's focus on integrating technology and staying ahead of industry trends. WaveOrtho offers different packages to meet the needs of different practices, including features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system that includes features such as online scheduling, two-way texting, automated reminders, and treatment card automation. The system is designed to improve the patient experience and streamline administrative tasks. WaveOrtho offers different packages to cater to the specific needs of orthodontic practices, allowing them to choose the features that are most important to them. The company emphasizes the importance of involving the team in the decision-making process and preparing for a smooth transition when switching to a new software system.

https://www.instagram.com/waveortho/
https://www.waveortho.com/
https://www.linkedin.com/company/waveortho/
https://www.facebook.com/waveortho



Takeaways

• Improving the patient experience is a top priority for WaveOrtho.
• WaveOrtho's software is flexible and can be run via cloud or server, and is compatible with both Windows and Mac computers.
• The company focuses on integrating technology and staying ahead of industry trends.
• WaveOrtho offers different packages to meet the needs of different practices, with features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system with features designed to improve the patient experience and streamline administrative tasks.
• The system includes online scheduling, two-way texting, automated reminders, and treatment card automation.
• WaveOrtho offers different packages to cater to the specific needs of orthodontic practices.
• Involving the team in the decision-making process and preparing for a smooth transition are important when switching to a new software system.

Chapters

00:00 Introduction and Background
03:01 Improving the Patient Experience
07:05 Flexibility and Compatibility
09:24 Integrating Technology and Staying Ahead of Trends
13:01 Customizable Packages for Different Practice Needs
28:15 Streamlining Appointment Management
30:04 Lightning Fast Clinical Appointments
33:44 Tasking Team Members for Follow-Up
36:53 All-In-One Solution
41:48 Pitfalls and Advice for Software Transition


Connect With Our Advertisers

OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host, Jill Allen.
 
In today's episode, we're diving deep into the world of storytelling and branding with our very own Marketing Director Jessi from Jill Allen & Associates. She will shed light on how storytelling in branding has evolved, what makes a brand instantly recognizable, and why strong branding is vital for orthodontic practices. If you're looking to refine your brand and create a lasting impression, this conversation is one you won't want to miss.
 
Let’s dive in!

Summary

In this conversation, Jill and Jessi discuss the importance of branding and storytelling in building a successful practice. They emphasize the need for authenticity and cohesion in branding, ensuring that the brand reflects the values and vision of the practice. They also highlight the power of storytelling in marketing, but caution against manipulative tactics. Brand recognition is another key topic, with a focus on using consistent visual elements and providing a consistent experience to create recognition. Overall, the conversation emphasizes the importance of intentional and authentic branding in building a successful practice. In this conversation, Jessi Megna and Jill discuss the importance of branding and marketing in orthodontic practices. They emphasize the need for a strong and cohesive brand that creates a lasting impression on patients. They highlight the role of storytelling, visuals, and consistency in branding. They also provide practical tips for refining a brand, such as creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast. They encourage orthodontists to learn more about marketing and branding through social media, books, and resources like JA&A. The conversation concludes with a speed round of questions.

https://www.practiceresults.com/
https://www.facebook.com/JillAllenandAssociates
https://www.instagram.com/jillallenandassociates/
https://www.linkedin.com/in/jilljallen/

Takeaways

• Authenticity and cohesion are crucial in branding to ensure that the brand reflects the values and vision of the practice.
• Storytelling in marketing can be powerful, but it should be done thoughtfully and without manipulation.
• Consistent visual elements and a consistent experience are key to creating brand recognition.
• Surrounding yourself with smart people and being willing to voice your opinion are important in the branding process.
• Brand recognition takes time and intentional effort. A strong and cohesive brand is essential for orthodontic practices to create a lasting impression on patients.
• Storytelling and visuals play a crucial role in branding, and consistency across platforms is key.
• Practical tips for refining a brand include creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast.
• Orthodontists can learn more about marketing and branding through social media, books, and resources like JA&A

Chapters

00:00 Introduction and Background
03:02 The Importance of Authenticity and Cohesion in Branding
08:11 The Power and Pitfalls of Storytelling in Marketing
13:52 Creating Brand Recognition through Consistency
18:03 Surrounding Yourself with Smart People in the Branding Process
25:01 The Time and Effort Required for Brand Recognition
33:28 The Importance of Branding and Marketing
36:32 Practical Tips for Refining Your Brand
38:19 Learning and Resources for Marketing and Branding

Connect With Our Advertisers

Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover.

Let’s get into it! 

Summary
 
Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.
 
https://www.pplpractice.com/
https://www.facebook.com/pplpractice
https://www.instagram.com/pplpractice/
https://www.linkedin.com/company/people-&-practice/


Takeaways

• Messaging is the key to effective marketing in orthodontics.
• It is important to identify a differentiator that sets your practice apart from the competition.
• A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.
• A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.
• Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.
• Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.
• People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.
• They aim to provide a 6-10x return on investment for their clients.
• Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.
• They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.
• People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.

Chapters
 
00:00 Introduction and Background
03:24 The Importance of Messaging and Differentiation
07:49 Enhancing the Patient Experience with Digital Tools
12:40 The Role of Differentiation and Messaging
20:53 Maximizing ROI with People + Practice
23:44 Startup Success with the Startup Plus Program
29:35 No Leaky Buckets: Covering All Marketing Bases
32:39 Adaptability and Open-Mindedness for Success
34:37 The Future of Orthodontics: AI and Data-Driven Decision Making
37:17 Investing in Smart People 40:03 Work-Life Balance and Stress Management 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   


Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today, I am so excited to have Jeremy Salaz from Neon Canvas on the pod. In this episode, we are talking about marketing and why it is so important to take a holistic approach to your brand. From creating your brand identity to marketing with a cohesive brand story, we are covering it all.
 
Let’s get into it!

Summary
 
In this conversation, Jill interviews Jeremy, the Director of Sales for Neon Canvas, about marketing strategies for dental practices. They discuss the patient journey and how it relates to marketing, the importance of branding and storytelling, and the essential elements of a successful marketing strategy. They also emphasize the need for ongoing optimization and data analysis. Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and support. Neon Canvas is a marketing agency that specializes in healthcare marketing, including orthodontics. They emphasize the importance of having a comprehensive marketing strategy that aligns with the goals and needs of the practice. They believe that marketing is not just advertising, but a holistic approach that encompasses branding, identity, and patient experience. They also stress the importance of working with a knowledgeable and experienced agency that understands the healthcare market. They caution against making marketing decisions based solely on cost and emphasize the need for custom content and targeted strategies. They also discuss the importance of staying informed about marketing trends and being willing to adapt and pivot when necessary.

https://neoncanvas.com/
https://www.instagram.com/neoncanvas/
https://www.facebook.com/NeonCanvas https://www.youtube.com/channel/UCrcI7AeHOfHM4OMgqm9EcCw

Takeaways

• The patient journey is a crucial aspect of marketing for dental practices, and it can start from various entry points such as online ads, social media, or word-of-mouth recommendations.
• Branding and storytelling are essential for dental practices to differentiate themselves and attract the right patients.
• It's important to have a cohesive brand across all platforms, including the website, social media, and traditional marketing.
• Marketing is not a one-time effort but an ongoing process that needs to evolve with changing technology and patient behavior.
• It's crucial to stay up-to-date with marketing strategies and continuously analyze data to optimize results.
• Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and ongoing support.
• They emphasize the importance of communication and collaboration between the marketing company and the dental practice.
• It's important for dental practices to ask questions and seek clarification if they don't understand certain aspects of marketing.
• Open communication and understanding are key to a successful marketing partnership.
• Marketing is a comprehensive and holistic approach that encompasses branding, identity, and patient experience.
• Working with a knowledgeable and experienced agency is crucial for healthcare marketing success.
• Custom content and targeted strategies are essential for effective marketing.
• Staying informed about marketing trends and being willing to adapt and pivot is important.
• Making marketing decisions based solely on cost can lead to poor results.

Chapters

00:00 Introduction and Background
02:58 Understanding the Patient Journey
11:33 The Power of Branding and Storytelling
17:45 Essential Elements of a Successful Marketing Strategy
22:04 The Importance of Ongoing Optimization and Data Analysis
26:32 Neon Canvas: Taking a Holistic Approach
31:26 Working with a Knowledgeable and Experienced Agency
35:26 The Value of Custom Content and Targeted Strategies
37:20 Staying Informed and Adapting to Marketing Trends
43:30 Avoiding Cost-Based Marketing Decisions 


Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion 
Audio Engineering by Garrett Lucero 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

On this episode, I am joined by Frank Quinn from LightForce. We all know personalization is becoming a major part of life, but how are we utilizing it for sales in our orthodontic offices? Listen in to find out how personalization might be just the thing you need to set your practice apart.
 
Let’s get into it!
 
Summary
 
Frank Quinn, Chief Revenue Officer of LightForce, discusses how the company is helping orthodontic practices personalize their treatment plans and improve the patient experience. LightForce offers a fully digital business model that allows doctors to customize their treatment plans and use personalized brackets that are made to fit each patient's tooth anatomy. This level of personalization not only improves treatment outcomes but also enhances the patient's perception of the practice. LightForce's system is efficient and time-saving, allowing doctors to see more patients and reduce the need for additional team members. The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors. In this conversation, Frank Quinn, the Chief Revenue Officer of LightForce Orthodontics, discusses the benefits of digital bracket systems and aligner systems in orthodontics. He emphasizes the importance of having similar workflows and the ability to customize treatment plans to meet the needs of each individual patient. Quinn shares his own experience of transitioning his IT business to a cloud-based model and highlights the importance of introducing new technology into a practice gradually. He also explains the unique features of LightForce Orthodontics, including their personalized and modular approach, just-in-time inventory, and in-house manufacturing facility. Quinn expresses his optimism about the future of the orthodontic industry and the continuous improvement of LightForce Orthodontics.

https://www.linkedin.com/company/lightforceortho/ https://www.instagram.com/WeAreLightForce/
https://www.facebook.com/LightForceOrtho/
https://lf.co/

Takeaways

• LightForce helps orthodontic practices personalize their treatment plans and improve the patient experience.
• Their fully digital business model allows doctors to customize treatment plans and use personalized brackets.
• Personalization improves treatment outcomes and enhances the patient's perception of the practice.
• LightForce's system is efficient and time-saving, reducing the need for additional team members.
• The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors.
• Digital bracket systems and aligner systems offer similar workflows, making it easier for orthodontists to transition between the two.
• Introducing new technology into practice gradually can help mitigate costs and stress.
• LightForce Orthodontics differentiates itself through its personalized and modular approach, just-in-time inventory, and in-house manufacturing facility.
• The orthodontic industry is resilient, and LightForce Orthodontics is committed to continuous improvement and customer satisfaction.

Chapters
 
00:00 Introduction and Background
03:21 Personalizing Orthodontic Treatment Plans
09:24 Efficiency and Time-Saving in Orthodontic Practices
12:51 Improving the Patient Experience
18:18 Reducing the Need for Additional Team Members
23:26 The Future of Orthodontics: Fully Digitized Practices
25:20 Gradual Practice Transformation: Mitigating Costs and Stress
28:00 Implementing Technology without Disrupting the Practice
31:54 LightForce Orthodontics: Personalized, Modular, and Efficient
34:19 Differentiating LightForce Orthodontics from Other Players
37:54 The Impact and Scale of LightForce Orthodontics' 3D Printing
40:57 LightForce Orthodontics' Commitment to Continuous Improvement
45:12 The Importance of Understanding Values in Leadership 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. 
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero



Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today, I have the pleasure of hosting returning guest Davin Bickford from WildSmiles. Today, Davin is here to discuss the latest trends in marketing and brand messaging within the orthodontic industry. From statistics on market share and growth, to the impact of declining birth rates on practices, we are getting into it. This is an episode you won’t want to miss.
 
Let’s get started!
 
Summary
 
In this conversation, Jill and Davin discuss the importance of focusing on the younger demographic in orthodontic marketing. They highlight the need to attract more kids and their parents to orthodontic practices, as they make up a significant portion of the market. They emphasize the importance of creating a fun and exciting experience for kids and offering a variety of treatment options. They also discuss the challenges and market forces that orthodontists face, such as declining birth rates and increased competition. They suggest that practices should strategize and adapt to these changes to protect their market share. In this conversation, Davin Bickford and Jill discuss the importance of creating a positive and personalized experience for orthodontic patients, particularly children. They emphasize the need for orthodontic practices to focus on the overall experience, from the initial website visit to the in-office treatment. They also highlight the significance of authenticity in messaging and the value of offering choices to patients. Davin shares examples of how practices can enhance the patient experience, such as providing customized pamphlets and interactive tools for children to design their own braces. The conversation concludes with a discussion on the impact of grit and compassion in business.
 
https://www.instagram.com/wildsmilesbraces/ https://www.linkedin.com/company/wildsmilesbraces/ https://www.facebook.com/wildsmilesbraces
https://www.wildsmilesbraces.com/

Takeaways

• Focusing on attracting kids and their parents is crucial for orthodontic practices
• Creating a fun and exciting experience for kids can help grow the practice
• Offering a variety of treatment options and custom braces can attract more patients
• Orthodontists should strategize and adapt to market changes to protect their market share Orthodontic practices should prioritize creating a positive and personalized experience for patients, especially children.
• The patient experience begins with the website and extends to social media and in-office interactions.
• Authenticity in messaging is crucial to building trust with patients.
• Offering choices and engaging patients through personalized experiences can enhance their overall satisfaction.
• Grit and compassion are important business skills that contribute to success.

Chapters
 
00:00 Introduction and Recap of Wild Smiles
02:03 Shift in Orthodontic Marketing Focus
06:06 The Importance of Focusing on Kids and Parents
08:23 Growing Market Share and Observations
11:15 Evaluating Demographics for Startup Practices
13:35 Protecting Practices from Market Forces
17:10 Addressing Declining Birth Rates and Increased Competition
21:37 Strategies to Overcome Challenges
23:23 The Importance of Custom Braces and Choice
25:36 Taking Advantage of Opportunities
27:34 Creating a Positive and Personalized Experience
29:28 The Role of Authenticity in Messaging
32:21 Enhancing the Patient Experience through Choices
46:23 The Impact of Grit and Compassion 


Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up
Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by Dr. Michael Capogna from PracticeAscend. Dr. Capogna is here to discuss the importance of follow-ups in busy practices, how PracticeAscend can make these tasks more manageable, and the role of AI and automation in maintaining a personal touch with patients. We'll also explore the future of AI in orthodontics and how practices can leverage these innovations at different stages of their lifecycle.
 
Let’s get into it!

Summary
 
Michael, an orthodontist, discusses his company Practice Ascend, which helps orthodontic practices with systematic patient follow-up. He explains that the idea for the company came about when they realized they weren't effectively following up with patients who didn't start treatment right away. They initially used a notebook and then a Google spreadsheet but wanted a better, simpler way to automate and streamline the follow-up process. Practice Ascend was born out of this need. Michael highlights the importance of follow-up in increasing conversion rates and providing a better patient experience. He also discusses how Practice Ascend uses AI to automate tasks and improve efficiency for treatment coordinators and front desk staff. The system includes features like drag-and-drop follow-up tiles, automated Google reviews, call connect for Google ads and customizable follow-up reminders. Michael emphasizes the simplicity and user-friendliness of Practice Ascend, making it accessible to all levels of technical ability. Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices. It allows practices to track and categorize patients based on their status and automate drip campaigns to reach out to patients who haven't started treatment or have been unresponsive. The software also integrates with email and provides customizable options for follow-ups. In orthodontics, AI is expected to improve virtual monitoring, automate tasks like generating videos for patient support, and enhance digital workflow. It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend. 

https://www.practiceascend.io/
 
Takeaways

• Practice Ascend helps orthodontic practices with systematic patient follow-up
• Automating follow-up tasks improves efficiency and increases conversion rates
• AI is used to streamline processes and provide a better patient experience
• Features like drag-and-drop follow-up tiles and call connect for Google ads simplify the follow-up process
• Practice Ascend is user-friendly and accessible to all levels of technical ability Practice Ascend is a software that helps with follow-ups and communication in orthodontic practices.
• The software allows practices to track and categorize patients based on their status and automate drip campaigns.
• AI in orthodontics is expected to improve virtual monitoring and automate tasks like generating videos for patient support.
• It is important for practices to clean up their statuses and have a clear follow-up process in place before implementing Practice Ascend.

Chapters
 
00:00 Introduction and Background
02:22 The Need for a Better Follow-Up System
08:31 The Importance of Follow-Up and Conversion Rates
11:10 Using AI to Automate Tasks and Increase Personal Touch
18:57 Simplicity and User-Friendliness of Practice Ascend
21:37 Follow-Up with Google Ads Patients
24:42 Marketing to Cold Leads and Drip Campaigns
34:20 The Future of Orthodontics: AI and Virtual Monitoring
37:32 Preparing for Success with Practice Ascend 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday! 
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!