"Answer Engine Optimization is the future."
 
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Summary

In this conversation, Jeff Slater discusses the evolving landscape of digital marketing, particularly in the orthodontic field. He emphasizes the importance of adapting to new trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while still maintaining a strong foundation in traditional SEO practices. The discussion also highlights the critical role of Google reviews, content structuring for AI, and the necessity of leveraging technology to enhance patient engagement and streamline marketing efforts. 


Connect With Our Guest

Kaleidoscope Orthodontic Digital Marketing - https://thekaleidoscope.com/


Takeaways

• AEO focuses on AI-driven search results and voice assistants.
• Content should be structured in a Q&A format to align with user queries.
• Google reviews significantly impact search rankings and visibility.
• Encouraging detailed patient reviews can enhance credibility.
• The traditional SEO foundation remains crucial amidst evolving strategies.
• Regularly testing website functionality is essential for user experience.
• Utilizing technology like NFC cards can simplify the review process.
• Marketing strategies must adapt to changing consumer behaviors.
• Creating engaging content for humans is key to successful marketing.
• Being proactive in your career can lead to greater opportunities.

Chapters
 
00:00 Introduction
01:58 Jeff Slater's Background and Role at Kaleidoscope
03:53 AI in Orthodontic Marketing: AEO and GEO Explained
12:04 Optimizing Content for AI: Strategies and Tips
21:13 Importance of Google Reviews in AI and SEO
27:44 Avoiding Review Contests
28:43 Leveraging Staff and Close Contacts
29:45 Using NFC Technology for Reviews
34:30 The Importance of SEO and AI
39:49 Testing and Optimizing Your Website
44:09 Final Thoughts and Contact Information 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
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