South Africa has dropped two places in the 2026 Global Soft Power Index, now coming in at 43rd overall. Nzinga Qunta and Jeremy Sampson, chairman, Brand Finance Africa, take a closer look at what this ranking means for South Africa, how we stack up against regional peers, and what needs to happen to restore confidence in the country’s economic and global standing. <a href="http://www.kayafm.co.za/">Kaya FM </a>

South Africa has dropped two places in the 2026 Global Soft Power Index, now coming in at 43rd overall. Nzinga Qunta and Jeremy Sampson, chairman, Brand Finance Africa, take a closer look at what this ranking means for South Africa, how we stack up against regional peers, and what needs to happen to restore confidence in the country’s economic and global standing. Kaya FM

South Africa has dropped two places in the 2026 Global Soft Power Index, now coming in at 43rd overall. Nzinga Qunta and Jeremy Sampson, chairman, Brand Finance Africa, take a closer look at what this ranking means for South Africa, how we stack up against regional peers, and what needs to happen to restore confidence in the country’s economic and global standing. <a href="http://www.kayafm.co.za/" rel="noopener noreferrer">Kaya FM </a>

Unpacking 2026 global soft power index

From the heart of Gauteng wherever you may be, Kaya 959 connects with our loyal listeners through a range of digital and on-air platforms. At the core of their listening experience is a variety of familiar songs that they love including soul and R&B, kwaito, jazz, chart-toppers and old school jams.

We bring them news that is relevant and conversations that inspire. Our presenters may be big names, but out of the speaker they are just the friend from around the corner. They are authentic and relatable. They engage with listeners on topics that affect their everyday life. Kaya 959 is committed to ensuring that we portray a true representation of our listeners’ richness, depth, and diversity. On the Street. On the Air.

From the heart of Gauteng wherever you may be, Kaya 959 connects with our loyal listeners through a range of digital and on-air platforms. At the core of their listening experience is a variety of familiar songs that they love including soul and R&B, kwaito, jazz, chart-toppers and old school jams. We bring them news that is relevant and conversations that inspire. Our presenters may be big names, but out of the speaker they are just the friend from around the corner. They are authentic and relatable. They engage with listeners on topics that affect their everyday life. Kaya 959 is committed to ensuring that we portray a true representation of our listeners’ richness, depth, and diversity. On the Street. On the Air.

From the heart of Gauteng wherever you may be, Kaya 959 connects with our loyal listeners through a range of digital and on-air platforms. At the core of their listening experience is a variety of familiar songs that they love including soul and R&amp;B, kwaito, jazz, chart-toppers and old school jams.

We bring them news that is relevant and conversations that inspire. Our presenters may be big names, but out of the speaker they are just the friend from around the corner. They are authentic and relatable. They engage with listeners on topics that affect their everyday life. Kaya 959 is committed to ensuring that we portray a true representation of our listeners’ richness, depth, and diversity. On the Street. On the Air.

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Unpacking 2026 global soft power index

Unpacking 2026 global soft power index