As a component of your digital content strategy, blogging poses a bottom line: if you can’t keep it going, don’t create it.

A successful blog is another way to get keywords to rank in search engine results, but it requires value and time. Here, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, describe blogging as a potential SEO goldmine. They also talk about the value of backlinks as they relate to blog posts. Creating a successful digital content strategy can be a daunting task, but implementing effective digital marketing strategies that were discussed in this series is a great first step.

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