In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. 

Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns. 

Tune in to gain insights into the future of audio and the endless possibilities it holds.


Timestamps:

00:00 Introduction and Guest Background

00:26 Early Career and Business Ventures

01:14 Transition to Dubai and Universal Music Group

02:09 Joining Spotify and Expanding Markets

03:05 Passion for Audio and Podcasting

06:04 The Evolution of Radio and Audio Advertising

12:06 Impact of Music Streaming Platforms

19:12 Podcast Popularity in the Middle East

20:04 Lowering Barriers to Podcast Creation

21:04 The Organic Growth of Podcasts

22:36 Diverse Podcast Formats and Their Appeal

23:50 Podcasts as a Learning Tool

24:41 Podcasts and Music: A Symbiotic Relationship

26:12 Monetizing Podcasts: New Tools and Strategies

29:14 The Role of Brands in Podcasting

33:53 Advertising and Targeting in Podcasts

41:46 The Future of Podcasting

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