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Prepare to navigate the symbiotic paths of industry insights and marketing savvy with our special guest, Terri Martin. This episode promises to equip you with the compass you need to chart your course through the ever-changing landscapes of the outdoor sector. From understanding the imminent census deadline to grappling with climate reporting gaps highlighted by the NATCORR survey, we're setting you up to not just survive but thrive amidst the tides of 2024's McCrindle research trends.

Sustainability isn't just a buzzword; it's a lifeline for medium to large businesses aiming to resonate with conscientious consumers. 

Lori Modde unpacks strategies that leverage programs like Destination NSW and the tools at business.gov to cultivate growth. You'll get a firsthand look at how our Connect and Shares happy hours and strategic forums such as the Land Manager Forum foster community engagement and professional development, while our discussions on event marketing and compliance with photo checklists ensure your business remains at the forefront of the outdoor industry's best practices.

Finally, we cast our spotlight on the art of crafting compelling narratives for specific outdoor experiences. Whether it's kayak tours or forest therapy sessions, learn how to attract your ideal customer with precision-targeted marketing strategies. We share stories from the trenches like Julie's journey with Canberra Forest Therapy, offering real-world insights into defining customer bases and optimizing service schedules. As we dissect the nuances of appealing to varying demographics, from families to solo adventurers, this episode serves as your guide through the dynamic waters of marketing in the world of outdoor adventure.

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