In this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context, alongside adapting strategies to individual and audience needs. Bev also shares insights on maintaining engagement through a strong initial relationship and an effective welcome sequence.  

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com