"All You Need Is Good Design." - Unkown.

Bullshit.

Design, in and of itself, won't do fuck all for your business. That is why your logo sucks. But...it isn't your fault. It's mine. It's the fault of graphic designers who don't what tf they are doing. It's graphic designers who think design can solve problems. The truth is, it can't. At least, not the way that we've been doing it.

The truth is, unless your logo design has been paired with strategy, it's 100% pointless. Actually...I would go as far as to say that it's working against your business. Why? Because your logo is supposed to be the first impression, and without a strategy, that first impression is going to be a little confusing.

For the longest time, I didn't see how strategy and design were related. I was trying to solve my business problems purely through design. I would create interesting graphics for my posts and hope they caught people's attention, and create gorgeous layouts for my website. I learned the hard way that design without a strategy is actually pointless. That's coming from a former graphic designer. Now that I know the truth, I really do feel like every single entrepreneur out there needs to know what I know. "It doesn't matter how good your logo looks, if it doesn't have a strategy behind it, has no purpose." 

Your logo should have a purpose. It isn't just something that every business should have because that's what's expected. Every business should have a logo because logos are what set you apart from your competitors and draw the right attention from the right people. I know you've been wanting your business to stand out, so you need to level up your game.

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