If you're looking for an easy listens episode, this one is it. Me and Kori talk casually about copywriting, how she got started and what she loves to do. We also got into the topic of market research, the role it plays in copywriting and outsourcing to any type of creative for your business.
Kori is a conversion copywriter and messaging strategist based in Chicago, IL. She is f*cking obsessed with helping six and seven-figure coaches, designers, and service providers scale their businesses to new heights. Kori believes you need an infallible strategy, an instantly recognizable brand voice, and magnetic copy that opens the doors to endless opportunities.