Unprompted: AI, Marketing and You

In this episode, co-hosts Pete Housley and Jess Petrella wrap up the season by finally answering the question that started it all: Are robots coming for your jobs? And they’re doing it live in New York at Hotjar’s HOTSAUCE Conference. They are sharing their top AI marketing tools they’ve discovered in this season’s research, advice for marketers in the age of AI, and predictions for the future of the marketing world.

Do you have an AI playbook? In this episode, co-hosts Pete Housley and Unbounce Director of Product Marketing and in-house AI expert Jess Petrella are giving you your AI playbook for the year ahead. To do that, they’re tapping into the genius of Mike Kaput, Chief Content Officer at the Marketing AI Institute. Together, they share use cases for AI marketing, advise on the best AI-powered marketing tools, and give five steps to launching your company on its very own AI journey. Tune in to find out more on this episode of Unprompted.

Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.

There are lots of concerns with the development of AI—but do the negatives outweigh the benefits? In this episode, co-hosts Pete Housley and Unbounce Senior Creative Director James Thomson play judge with special guest Aaron Kwittken, Founder and CEO of PRophet. Together, they talk about all things AI ethics. Should agencies disclose that they use AI? Should they be paid based on time and materials or value of work? Can the government regulate AI? Tune in to this episode of Unprompted to learn about how you should - and shouldn’t - navigate the use of AI in the marketing world today.

Everyone is talking about AI today. But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. Together, they’re exploring the history of the secret arms race that’s been raging in Silicon Valley for the past decade—and what might come next. Is there an end goal? What effect will deepfakes and other AI-generated content have on the coming election? How should marketers be adjusting their workflow to rise to the AI occasion? We’re answering these questions and more on this episode of Unprompted. So tune in to get caught up on the history of AI, and to prepare for what’s on the horizon.

Just about everyone has heard of ChatGPT, Midjourney and Dall-E, but these just scratch the surface of all the wild and cool AI tools out there. So the Unbounce team has taken it upon themselves to review nearly 150 AI tools, and they are bringing you their recommendations for best in class. In this episode, co-hosts Pete Housley and Garrett Hughes welcome special guest Saba El-Hilo as they review a plethora of AI tools and answer the questions: Would we use it? Do we see value in it? Or is it junk? Tune in to find out for yourself, and you might just walk away with your new favorite AI-powered marketing tool.

In this episode, co-hosts Pete Housley and Faye Campbell explore a crucial aspect of modern marketing: shaping data to fuel AI technologies. As marketers embrace artificial intelligence and its potential, the quality and structure of their data play a pivotal role in unlocking the true power of AI. We'll be diving into how marketers shape their data and highlighting a few cutting-edge marketing technology tools that fuel AI-driven initiatives and anchor it all back to a day in the life of a digital marketer.

In this episode, co-hosts Pete Housley and James Thomson take a look at how businesses are using AI tools to create the sort of marketing that previously required a digital agency. How are digital, analytics, and creative agencies adapting? In this episode, they find out by going inside the minds of a data-focused agency to learn how they’re using AI themselves to win in this new world.

In this episode, co-hosts Pete Housley and Garrett Hughes ask AI experts to gaze into the crystal ball and predict what AI marketing will look like in the future. They’re welcoming special guests Molly St. Louis, Head of Marketing at Dealtale, and Unbounce’s own Director of Product Marketing, Jess Petrella, to answer questions like: What would happen if creators sue to exclude their work from image or text generation models? What if OpenAI becomes completely closed source? What do you—the marketer—need to be prepared for next? You won’t want to miss this very special episode of Unprompted.

In this episode, co-hosts Pete Housley and James Thomson explore whether generative AI can successfully take over the job of the marketer. So they’re putting robots to the test and sending off their team of marketing gurus to do an exercise they’re calling, “Can you not?” In other words, are the marketing gurus able to not write copy, design graphics, strategize, etc., but instead hand it all over to AI? So marketers, can robots take your job? You might be surprised to find the answer right here in this episode of Unprompted.