There's a LOT to learn about marketing in the cannabis space, and Brady Madden, founder of has seen a LOT. 

In this conversation, Mack Lunn interviews Brady Madden, the founder of Evergreen SEO, an agency focused on the cannabis industry. Brady shares his journey from working in digital marketing to establishing his own agency, highlighting the unique challenges and opportunities within the cannabis market. He discusses the importance of SEO strategies tailored to cannabis businesses, the significance of brand recognition, and the role of technical SEO.

Brady also emphasizes the need for measurable success through KPIs and the impact of AI on SEO practices. The conversation concludes with insights on navigating state regulations and how to reach Brady for potential collaboration.