<p>This episode was created to help small business owners determine and practice what truly matters for their businesss, when it comes to branding and positioning for sales. Harachiello and Abel Idume, a brand strategist discuss what truly matters in branding, so business owners stop chasing after shiny objects.</p>

This episode was created to help small business owners determine and practice what truly matters for their businesss, when it comes to branding and positioning for sales. Harachiello and Abel Idume, a brand strategist discuss what truly matters in branding, so business owners stop chasing after shiny objects.

Unsexy Branding: Creating and sustaining a memorable brand beyond fancy logos, brand colours and instagram followers.

Ello is an Igbo word that means to contemplate a matter gravely. On the Ello podcast, my guests and I would have honest and vulnerable conversations about highs and lows of our journey through growing up and adulting.

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Unsexy Branding: Creating and sustaining a memorable brand beyond fancy logos, brand colours and instagram followers.

Unsexy Branding: Creating and sustaining a memorable brand beyond fancy logos, brand colours and instagram followers.