Discover how an ordinary water cooler transformed into a $300 status symbol without being different OR unique. In this episode, I break down YETI's extraordinary influence strategy that turned customers into brand evangelists.

I reveal the three key principles behind YETI's massive success:

Identity Over Innovation- Why YETI sells who you become, not what you buy

Community Over Commodity- How they created an exclusive club people pay to join

Movement Over Marketing- The genius of having customers pay to advertise for you

As someone who's built a career studying influence and developed MBA curriculum at institutions like Kellogg School of Management and Bocconi University, I share practical insights on what makes brands truly influential.

YETI didn't try to stand out from the crowd - they became the crowd everyone wanted to stand in.

Learn the difference between attention and true influence, and why emotional connection trumps rational features every time. Whether you're a marketer, entrepreneur, or just curious about brand influence, this case study offers valuable lessons on creating movements instead of just marketing products.

Learn more about your ad choices. Visit megaphone.fm/adchoices