Hy-YAH!!! In this episode, Brett shares his brilliance about how his business has thrived for more than twenty years. He talks about not just making money in business, but how his business is more than teaching martial arts to his students. His mission is to empower them and help them become better people in the world. Brett shares many gold nuggets as he speaks about the pivot they had to make when Covid-19 pandemic hit, and what they have done to continue to stay on course and keep his students engaged.

He shares marketing strategies that not only helped his business grow, but it gives back to his community and makes a difference to help others.

(0:00) Introduction and Guest Introduction: Brett Lechtenberg

(4:14) Brett's Podcast, Book Writing, and Business Strategy

(8:52) Coping with COVID-19's Impact on Business

(15:03) Importance of Resilience and Congruence in Business

(17:05) Community Involvement and Impact in Business

(24:14) Personal Philosophy on Martial Arts and its Role in Business

(26:40) Creativity, Uniqueness, and Customer Service in Business

(30:49) Building a Strong Business Culture and its Impact on Personal Life

(32:03) Fun Segment and Contact Information for Brett Lechtenberg

(35:32) Recap of the Episode and Looking Outside Your Industry for Strategies