Unstoppable Success Podcast

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Is your marketing budget reaching real customers, or is a growing share of it being eaten by bots?

In this episode of the Unstoppable Success Podcast, Jaclyn Strominger sits down with Anna Covert, founder and CEO of Covert Communication, one of Hawai'i's leading digital agencies and a nationally recognized firm in technology consulting and full-funnel digital marketing. Anna is the Forbes Books author of The Covert Code: Mastering the Art of Digital Marketing, a number one new release on Amazon, and she hosts The Covert Code Podcast, which has more than 250,000 subscribers on YouTube.

If you are a CEO, founder or business owner spending money on Google Ads, Facebook ads or programmatic advertising, this conversation gives you a practical way to protect your investment. Anna shares why she believes bot and non-human traffic has climbed from about 30% to about 60% since her book came out in 2024, how the online ad exchange really works, and one Google Ads location setting she says can waste 30 to 50% of a budget.

In this episode you will learn:

• The one question to ask any agency before you sign: how can you prove my ad ran?
• Why you should never set and forget your ads, or trust an algorithm to bid on your behalf
• How to read ad frequency, and why seeing your ad once or twice rarely builds trust
• Red flags that point to fraud, including geofencing promises that sound too good to be true
• How to map your customer journey, build a budget around your objective, and avoid pulling back too soon
• Why time decay, constant discounts and old data can quietly hurt your results

Plus how AI and technology can help your business instead of adding noise.

Connect with Anna Covert: https://thecovertcode.com/.    https://annacovert.com/ LinkedIn: Anna Covert 

Work with Jaclyn: Book a complimentary CEO Strategy Session: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Get the extra show notes, tips and Anna's resources inside the Unstoppable Success Community: https://www.skool.com/unstoppable-success-9143/about

Support the show for $3 a month: https://podcast.jaclynstrominger.com/2614235/supporters/new

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If you are ready to become unstoppable and create real momentum, here is your next step:

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Book a Strategy Call

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 Get the Book:
Charting True North

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What if the setback you are in right now is the thing that builds the next version of you? In this episode of the Unstoppable Success Podcast, host Jaclyn Strominger sits down in person with Victoria Buckmann, a sales leadership strategist and founder of the Life Academy Movement, for a real conversation about how to bounce back from a major setback and create lasting change with small, consistent steps.

Victoria shares what happened when she lost half a million dollars in savings to a financial advisor, the panic attack on a California freeway that became her turning point, and the 3 a.m. moment when the idea of "look inside for everything" came to her. She explains why the people around you matter most when you are down, why limiting beliefs are just perspectives you gave meaning to, and how the words you tell yourself shape your identity, your business, and your results.

If you are a CEO, entrepreneur, or sales leader who feels stuck, or you simply want to know how to change your habits without overwhelm, Victoria breaks down the brain science of fear, the Japanese philosophy of Kaizen, and the power of the compound effect. You will leave with simple practices you can start today: slow down, ask yourself better questions, rewrite your self-talk, and take the next tiny step.

In this episode: how to recover from financial loss and failure, how to find your genius and own it, why small consistent actions beat big leaps, how to quiet the fear response in your brain, and how to shift your identity so your goals finally stick.

Key takeaways

• Hard things happen for your growth. The setback may be the thing that builds the next version of you.
• When you are down, lean on people who love you AND tell you the truth. Connection is how Victoria came back.
• A limiting belief is a perspective you created in a moment and gave meaning to. It is not the truth, and you can clear it.
• Your self-talk becomes your identity. If you want a different result, change the sentence you keep repeating.
• Big change comes from tiny steps. Small steps slip past the fear response in your brain, and they compound.
• Try this today: slow down, get off your phone, and ask yourself one honest question.

Connect with Victoria at lifeacademymovement.com. 

Resource mentioned: The Compound Effect by Darren Hardy.

Want to talk about your own next step? Book a complimentary strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Subscribe and follow the show so you never miss an episode, and share this one with someone who needs to hear it today.

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Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

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Your business is working. The revenue is there, the team is there, and you’re putting in more effort than ever. But growth has stalled.

The Unstoppable Success Podcast is for CEOs and entrepreneurs who have hit a plateau and are ready to break through it. Host Jaclyn Strominger works with leaders who are done doing more of what got them here. Every week she sits down with CEOs, founders, and experts who have been exactly where you are, and they get specific about what opens up the next level: leadership shifts, strategic relationships, and the decisions that move a business forward.

No fluff. No hype. Just what works.

What to expect:

• Real conversations with CEOs, founders, and business experts
• Practical leadership and business growth strategies you can use this week
• Relationship Capital: how the right relationships break through a plateau
• Straight talk for leaders who are already performing and want more

Hit follow so you never miss an episode, and leave a 5-star rating if the show helps you.

Learn more at jaclynstrominger.com

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
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Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

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What do you do when the product you need doesn't exist? Reid Robinson built it in his garage with a MIG welder, Home Depot aluminum and an IKEA cutting board.

In this episode of the Unstoppable Success Podcast, host Jaclyn Strominger talks with Reid Robinson, inventor and founder of the X-Leg, a wearable, hands-free crutch alternative made in Calgary, Alberta. After a serious car accident and 13 surgeries, Reid struggled with crutches, tried the alternatives on the market, and built the first X-Leg himself between surgeries.

Reid walks through the founder side of the story: searching the patent databases before filing, iterative engineering (build it, test it, find the problems, go back), designing for 52 size combinations, selling through his own website, and winning a local startup pitch competition that began with 52 companies. He also gets candid about the hard parts: why physiotherapy clinics and the healthcare system are slow to adopt a new device, why product awareness is his biggest challenge, and the clinical studies he hopes will lead to insurance coverage. Reid is careful to say he makes no medical claims until the clinical data is in.

In this episode you will learn

• How a personal problem became a patented product
• Why Reid searched the patent databases before building, and what he asked himself when nothing existed
• How iterative engineering got the X-Leg to a version designed to fit about 95% of people
• Why healthcare is slow to adopt something new, and what 'standard of care' means for a new device
• What a pitch competition win changed: leaving IT to go full-time, marketing investment and higher-volume manufacturing
• Why product awareness is the hardest part of launching a physical product

About Reid Robinson

Reid Robinson is the inventor and founder of the X-Leg, a wearable, hands-free crutch alternative made in Calgary, Alberta. After a serious car accident and 13 surgeries, he built the first prototype himself, then spent years refining it into a product sold through xleg.ca.

Links

Website: https://xleg.ca

YouTube: https://www.youtube.com/@the_xleg

Instagram: https://www.instagram.com/the_xleg

Facebook: https://www.facebook.com/shopxleg

Book a complimentary strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Free 7-Day Relationship Capital Challenge: https://go.jaclynstrominger.com/7-day

Support the show: https://podcast.jaclynstrominger.com/2614235/supporters/new

Listen and follow: https://jaclynstrominger.com/podcast/#listen

If this conversation helped, send it to one leader who needs to hear it today.

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

Thinking about writing a book? A survey Kevin Anderson cites says 85% of Americans have thought about it, and only 5% ever finish.

In this episode of the Unstoppable Success Podcast, host Jaclyn Strominger talks with Kevin Anderson, bestselling author and founder and CEO of Kevin Anderson & Associates (KAA), a book writing, editing and publishing firm with in-house teams in the United States and the UK. Kevin explains why a book is one of the strongest authority-building assets a CEO, founder or business leader can own, and why you should not expect book sales to pay the bills.

Kevin shares how a tutoring business he started while studying at Harvard grew into a firm that works on about 500 books a year with clients in 75 countries. He explains why he hired people who had edited bestsellers instead of trying to do it all himself, how to weigh paid chapter and co-author offers, why AI cannot replace your unique experience, and how to spot the fake agents, fake publishers and AI-written pitches that target new authors.

In this episode you will learn

• Why the authors who finish a book are the ones who get help and accountability
• Why you do not have to "arrive" before you write: your lessons help the people one step behind you
• How to judge a book's real return: authority, press, podcast invitations and speaking fees versus book sales
• Why Kevin says to be careful paying for a chapter in someone else's book
• How to protect yourself from book scams, including AI-generated emails and made-up credentials
• Why traditional publishers care about AI-written manuscripts, and why your raw human experience is the edge

33:21  Book scams and AI writing: how to protect yourself

Favorite quote

“People learn best from those who are just in front of them.”  Kevin Anderson

About Kevin Anderson

Kevin Anderson is a bestselling author, entrepreneur, and the founder and CEO of Kevin Anderson & Associates (KAA), a book writing and publishing firm. His team has helped thousands of authors bring their ideas to life, working alongside bestselling writers, former Big Five publishing executives, literary agents and entrepreneurs.

Links

Website: https://www.ka-writing.com 

Book A Consultation https://www.ka-writing.com/contact-ghostwriting-services/

LinkedIn: https://www.linkedin.com/company/kevin-anderson-associates

Instagram: https://www.instagram.com/kawriting

Book a complimentary strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Free 7-Day Relationship Capital Challenge: https://go.jaclynstrominger.com7-day

Support the show: https://podcast.jaclynstrominger.com/2614235/supporters/new

Listen and follow: https://jaclynstrominger.com/podcast/#listen

If this conversation helped, send it to one leader who needs to hear it today.

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

Have you ever looked at something inside your business and wondered why it is so much harder than it should be? Operations and automation specialist Jimena Serfaty joins Jaclyn Strominger on the Unstoppable Success Podcast to explain why. Jimena works with service-based business owners on process mapping, systems, strategy, automation and implementation, and she never starts with a tool. She starts with questions. In this leadership and business growth conversation, you will hear why so many small businesses hit a ceiling without an operations foundation, why chasing popular platforms leaves you with ten tools that do not talk to each other, how to spot the early warning signs that you have outgrown your current system, and a free way to find out where your time really goes. If you run a company and want fewer manual tasks, smarter automation and a business that scales with clarity and momentum, start here.

In this episode:

- Why most businesses stall without an operations foundation, and how a simple process map shows you what is missing

- Why following every popular platform leaves you with tools that do not talk to each other, and create more work

- The early warning signs you have outgrown your process: manual reminders, workarounds and hours of hidden admin

- A free way to see where your time goes: track every minute you work for two weeks

- How to find the real bottleneck (technology, process or people) by asking questions, then test, measure and adjust

- How Jimena landed her first client before her contracts and invoicing were fully set up

Tool mentioned: Clockify (free time tracker), https://clockify.me. No affiliate relationship.

Work with Jaclyn:

Book a complimentary strategy session: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Join the free 7-Day Relationship Capital Challenge: https:/go.jaclynstrominger.com7-day

Become a supporter of the show: https://podcast.jaclynstrominger.com/2614235/supporters/new

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

What would you do if the worst news of your life arrived tomorrow? Bart Merrell asked one question: how can I monetize it?

In this episode of the Unstoppable Success Podcast, host Jaclyn Strominger talks with Bart Merrell, author of Monetize Your Mindset, host of the Monetize Your Mindset podcast and creator of the Side Hustle Samurai. Bart shows entrepreneurs, CEOs and professionals how to build multiple income streams from the skills, experiences and relationships they already have.

Bart has never had a traditional job. He turned bungee jumping in Japan, dog training and even the amputation of his leg into income, and his rule is simple: good, bad or ugly, anything that crosses his path is an opportunity. He explains why job security is an illusion, why a second income stream is your real safety net, and how the right mindset carried him through the hardest day of his life.

In this episode you will learn

• Why job security is an illusion and a second income stream protects you
• How to find the side hustle that fits your skills, experience and interests
• Why the people and groups around you shape your mindset and your results
• How to act on an aha moment the same day, before it disappears
• How Bart takes people from idea to cash flow in six months

Bart Merrell: monetizeyourmindset.com and bartmerrell.com

Book a complimentary strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection

Free 7-Day Relationship Capital Challenge: https://go.jaclynstrominger.com/7-day

Support the show for $3 a month: https://podcast.jaclynstrominger.com/2614235/supporters/new

Listen and follow: https://jaclynstrominger.com/podcast/#listen

If this conversation made you think about your next income stream, send it to one friend who needs to hear it today.

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

What do civil engineering, a bank merger, and a message written on a pillow have in common? They all led Emily Atlantis Wolf to the work she was meant to do.

On this episode of the Unstoppable Success Podcast, I sit down with Emily Atlantis Wolf, intuition teacher, medical massage therapist, and self-described "human bridge." Emily has worked with more than 3,000 clients. Today she leads a 6-month Intuition Academy and hosts spiritual tourist retreats around the world.

We talk about why job security is an illusion, how to stop treating rejection as failure, what pain in your body is trying to tell you, and how to trust your intuition enough to act on it. If you are a leader or entrepreneur who feels stuck, this conversation will help you find the thing that makes your heart sing.

In this episode:

• Why Emily earned both an English degree and a civil engineering degree
• The bank merger that let go of 1,200 consultants in one day, and why security is an illusion
• The prayer, and the answer on her pillow, that led her to quit her corporate job the same day
• Why pain is always a message, and what happens when you ignore it
• Rejection is redirection: turning every "failure" into information
• How the Intuition Academy helps people turn a dream into reality
• Inside the Connected Queens Conference, a women's networking event in Cleveland

Connect with Emily Atlantis Wolf:

• Website: https://www.atlantiswolf.com
• Intuition Academy: https://www.atlantiswolf.com/intuition-academy
• Connected Queens Conference (October 16-18, 2026, Cleveland, in person and online): https://www.atlantiswolf.com/connectedqueeensconference-registration
• Peru 2027 Retreat: https://www.atlantiswolf.com/peru-2027-co-ed-retreat
• Instagram: https://www.instagram.com/dragonmedicinewoman/
• LinkedIn: https://www.linkedin.com/in/emily-atlantis-wolf
• YouTube: https://www.youtube.com/@DragonMedicineWoman

Connect with Jaclyn Strominger:

• Become a Show Supporter ($3/month): https://podcast.jaclynstrominger.com/2614235/supporters/new
• Free 7-Day Relationship Capital Challenge: http://go.jaclynstrominger.com/7-day
• Join the Unstoppable Success Community: https://www.skool.com/unstoppable-success-9143/about
• Book a strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection
• Apply to be a guest on the show: https://go.jaclynstrominger.com/podcast-guestapplication
• Website: https://jaclynstrominger.com

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

A patient who felt uncomfortable in a traditional gown left Shawn Gibbs's clinic without having a concerning mole examined. She returned about a month later, and the mole was diagnosed as melanoma. Shawn cannot say what would have happened with an earlier exam, but the experience made him ask a powerful question: Why accept a patient experience that leaves people feeling exposed?

Shawn, CEO and co-founder of GIV Gowns, joins Jaclyn Strominger to share how he spent three years developing patient attire with more thoughtful access and coverage. He also shares how existing relationships helped him find manufacturing partners, why he made direct asks to build new opportunities, and how he stays connected to his purpose when progress is slow.

Listen for practical lessons on healthcare innovation, relationship-driven business growth, patient dignity, and serving a clear audience.

Learn about GIV Gowns: https://www.givgowns.com/
Connect with Shawn: https://shawngibbs.com/

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]

Send us Fan Mail

What if a full calendar is hiding the one thing your business needs most?

Jaclyn Strominger talks with Lena Khais about the human side of business growth. Lena explains why the label “small business” can narrow a founder’s sense of possibility, why growth calls for more capacity than an old identity can hold, and how unclear priorities can turn busyness into what she calls “performative avoidance.”

They also explore two deceptively simple questions: “What do I want?” and “What would having that give me?” Lena shares how she distinguishes work that is hard because it is new from work that feels heavy, and why that difference matters when deciding what to pursue.

If you lead a business and feel busy without moving forward, this conversation offers a practical place to pause, question your focus, and choose your next action.

Connect with Lena: https://atlas-paradigm.com/  

Support the show

Support the Show - subscriber and get a Unstoppable Success Badge@

If you are ready to become unstoppable and create real momentum, here is your next step:

Book a private strategy call:
Let’s map your next level of growth
Book a Strategy Call

Join the Unstoppable Success Community:
Surround yourself with high-performing leaders and real conversations
Skool Community: Unstoppable Success

 Get the Book:
Charting True North

Stay connected and visible:
Unstoppable Success Podcast
Connect with Jaclyn on LinkedIn

Become a Sponsor. Learn more!  Email: [email protected]