Here at Rea, we spend a lot of time getting to know more about our marketplace and the various people in it. Customers, competitors, community leaders, you name it – we always want to learn more… but why?
On this episode of unsuitable, we’re joined by Kevin Bill, a manager in Rea’s Lima office. Kevin has found great success in his own career by simply taking the time to learn a little bit more about his clients, competitors, and other leaders in the communities and markets he serves. You may be wondering how learning more about someone’s dreams and aspirations can actually be good for business, but Kevin is here to clear up any confusion.
All Your Clients Are Different, But There’s Always Common Ground
Client-professional relationships are built on common ground, like every other relationship in your life. The easiest way to foster these relationships is simply asking questions, listening to their answers, and letting them drive the conversation. As you learn more and the relationship grows, you will better position yourself as their trusted advisor.
If you want to leverage every opportunity with your clients and within your community, you will be interested in these topics discussed in this episode:
Why businesses that take an active interest in their clients are seen as more approachable, and are more likely to become trusted advisors.
Why building client loyalty makes it more difficult for clients to leave and work with one of your competitors.
How close client relationships allow you to identify your clients’ pain points and the solutions to problems they are unaware of (which will, in turn, enhance your expertise and strengthen their loyalty).
It really is amazing what happens when you simply take a little time to get to know the people you do business with.
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