Untangle Your Marketing Moment: Marketing that works with your life—not against it

Today we are asking the most COMMONLY asked question of entrepreneurs.

“What should I ACTUALLY be posting?”

First, let’s clarify that

Not every post needs to sell.

Not every post needs to teach.

And not every post needs to go viral.

You have the permission to stop chasing viral trends. Oftentimes, companies that go viral in the ways we dream - aren’t ready for it and cannot meet the sale demands.

What Should I Post? The 4 Things Your Content Actually Needs to Do

Content should land in one of these four categories:

1. Connect

2. Educate

3. Build trust

4. Invite action

Check out Episode 10 of Untangle Your Marketing on how to STOP Starting Over When Posting and Creating a Content Library

It will answer the question with what should I post based on what you have shared before and preformed well with your audience.

We don't need more to say we need to say the right things more often - one message point can be a

• post

• reel

• story

• highlight

• e-newsletter

Stop trying to come up with a brand-new idea every day.

Remember, your content gets scrolled by and has four main jobs.

CONNECT — Let people see themselves in your story.

TEACH — Help them understand something.

TRUST — Show them why you’re the person to help.

INVITE — Tell them what to do next.

That’s it.

You don’t need 30 content pillars.

You need clarity.

Thank you for tuning in to this episode! I hope you found it insightful and engaging.

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

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• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Your Marketing Feels SOOOO Complicated when you start each week asking yourself these questions:

• Why isn’t my marketing working?
• Do I need to be on every platform?
• How often should I post?
• Why do I keep changing my strategy?
• Am I actually just BAD at marketing—should I just stop running this ALL together?

You don’t have a marketing problem.

You may have a too-many-decisions problem.

Because ... every time you open up social media for work or personally you are being told:

• Post this.
• Use this platform.
• Start a podcast.
• Create a funnel.
• Make a reel.
• Build an email list.
• Use AI.
• Go live.
• Create a lead magnet.

And somewhere along the way, your actual business got buried underneath your marketing. It has started to make being a business owner less fun.

TRUTH You don’t need another marketing strategy.

You just need to Untangle the one you already have.

Because if your week looks like:

→ “I need to post more.”

→ “Should I be on Instagram?”

→ “Maybe I need TikTok.”

→ “Everyone says I need a funnel.”

→ “I should probably start a newsletter.”

→ “Wait…what am I even selling?”

You’re not failing at marketing.

You’re overwhelmed by marketing noise.

And those are two very different problems.

This week on Untangle Your Marketing Moment with Tiffany, we’re talking about why marketing has become so complicated—and what to do instead.

And if you’re ready to stop collecting strategies and actually create a marketing plan that fits YOUR business and YOUR life…

I’ve got something coming.

The Untangle Your Marketing Moment Sneak Peek Workshop.

It’s FREE.

And it’s designed to help you see what your marketing actually needs next.

 Grab your seat through the link below:

https://www.justimaginemarketing.com/service-page/untangle-your-marketing-workshop?referral=service_list_widget

Like what you heard today? Give some other episodes a listen. Be sure to Subscribe.

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Bulk creation and scheduling aren't about becoming robotic or "doing more." They are about getting marketing out of your mental space.

Real entrepreneurs' problems settle in

"I have to post today."

"What am I going to say?"

"I haven't posted in three days."

"I need to get something up!"

If you shift into BULK Creation with dedicated time for your marketing work each week. With my clients I like to have 30 - 30 -30 minutes all at once or in chunks with set timers and a focus of captions, graphic designs, and then scheduling.

Assists with the following:

• Creating space for creative mindset - several pieces.
• Consistency DOESNT mean showing up every single day - IN REAL TIME. It means showing up messaging.
• Batching helps with the unexpected commands on your time - illness, increased workload, or time away.
• Can plan for dedicated time away - maternity leave, vacation, or more.
• Mental freedom created when you know your marketing is already in motion - done and taken care of.
• Scheduled marketing is NOT being unavailable or authentic - it is strategic and makes more mental space and time in the schedule for real relationship building.

When you CONTENT is handled - planned, drafted, scheduled - you have room to be a person again. Mentally focused on where your feet stand. Present in the moment.

You can be fully where you are:

• networking,
• brainstorming,
• having coffee with a new contact,
• notice a potential opportunity for growth

Your marketing shouldn't consume all your capacity and time - focusing on your marketing in dedicated blocks - gives you back more time.

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

HEY-O Marketing doesn’t stop when someone buys.

Thats just the beginning to a beautiful relationship. Well if you do it right.

Hospitality Kicks in -Because The Client Experience Is Part of Your Marketing

TRUTH IS ... Your reputation grows through:

• communication
• consistency
• care

Pausing to Create Simple Client Systems - sets you up for success in taking them from client signed/sold to client loved

Starts with :

• Thank you Email
• Welcome emails
• Onboarding forms - check in did you did what you needed did this work for you - customer care
• Quick scheduling

• FAQs - pulled from prior experience what have others asked or brought to you to make sure people know- customer care

Time Saver Removing Repetitive Tasks - by Automating:

• reminders
• check-ins
• resources
• follow-ups

Creating Clients Who Become Your Best Marketing Assets is Pulled When You Talk about:

• requesting referrals
• obtaining testimonials
• building community
• create brand loyalty
  

Untangling your marketing isn’t about adding more. It’s about removing what’s creating noise so your business can communicate clearly, connect deeply, and grow intentionally.

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Marketing isn’t just being seen—it’s creating pathways.

A Lead Generator/Magnet is a tactic to invite them into relationship - its a trust builder a peak into what you do and how you do it.

Lead Generation Is Actually NOT chasing stangers.

Its a billboard inviting them to come to your backyard cookout.

No REALLY its about:

• starting conversations
• creating trust
• sharing a sneak peak of working with you
• providing them quick success / shifts
• inviting next steps

Let's Create a Simple Lead Magnets:

• checklist
• guide
• worksheet
• quiz
• resource

The KEY is you MUST be Building a Follow-Up System:

• email sequences - 5 times in the first 7 days
• nurturing - 3 times a week for the next 2 weeks
• staying connected - once completed - enroll them into your email campaigns - newsletters and continued communication

That is when you start to Create Your Client Journey

Map it out:

Awareness → Connection → Trust → Purchase

Grab your FREE Vision Casting Calendar HERE Value $250

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Your Newsletter Is Your Relationship Builder

Your email list is where DEEPER connection happens.

Pause - Are you Subscribed to Untangle Your Marketing Moment Newsletter from Just Imagine Marketing?!?!?!

Let's FIX that now! Click ⁠here⁠.

Phew now that is out of the way- email me your newsletter link I would love to be subscribed.

Why Email Still Matters

• Owned communication - its yours - signed approved -not at risk to loose it
• Permission-based relationship - they said YES - YES please share more with me - they WANT to hear from you
• Less dependent on algorithms - Less of a guessing game - you can use analytics for open rates and click through etc. but you can know its been delivered versus just hoping it hits

Creating Your Newsletter Rhythm

Examples:Weekly / Monthly with a Email Letter Check-in

• story
• lesson
• value
• offer/promotion

ALLLL Based in Your Communication Pillar GOALS

MINDSHIFT That MAKES the DIFFERENCE = Letting Email Drive Your Marketing

Your newsletter becomes the “source”

Your newsletter becomes the "captain to the ship"

Your newsletter becomes the "first stop"

Your newsletter becomes "where people want to be - they are the 1st thought of best served audience"

Then you PULL from it for:

• social media
• blogs
• videos
• posts
• stories

Space to BE Selling Without Feeling Salesy

Achieved when you lead by:

• invitation
• conversation
• solving problems

Seriously LEAD your marketing with Newsletters and watch the SHIFT it makes to the way you organize and promote your brand and offers.

TRUELY Would love to be on your newsletter - invite me message me on Instagram. ⁠@Just.Imagine.MarketingLLC

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Scheduling Your Marketing: Creating a Rhythm That Works

Your marketing needs a HOME on your calendar.

Truth is Good Intentions Don’t Create Results

• “I’ll post when I have time”
• Marketing gets pushed behind everything else - client work, new idea, laundry etc.

Building a Weekly Marketing Rhythm that builds upon the concept discussed in a earlier episode - 30 minutes total 90 minutes core marketing work for social media.

Example:

• Monday: plan outline check-ins on the big goals and what is ahead this week and next
• Tuesday: create, take the inspiration, and make the visuals and caption copy to share - aim for bulk
• Wednesday: engage, consider 5/5/5 engage with 5 potential new leads or connections, 5 past clients or industry colleagues and 5 current clients
• Thursday: email map out and execute the monthly news letters, and monthy storytelling check-ins what do you need to be promoting and sharing - with the lens of value adding to the reader - your audience
• Friday: review - what got done - what is outstanding can you wrap it up before the weekend? what can wait and where does it fall in the list needs attention for your marketing

Using Scheduling Tools Strategically

Start Utilizing these for scheduling and giving your time back:

• social schedulers Meta Business Suite
• email scheduling - Gmail - Outlook - Wix - Flowdesk
• reminders Client Check-ins - vendor connections
• templates - note which automations you wish you had in place - in one place titled "Emails In the Works" and start drafting them out and adding them to your automation sequences via your website or Flowdesk

KEY is Creating Space to Work ON Your Business - BECAUSE Your Business, YOU, Your Family Deserve that Investment of Time

• CEO time > Hustling Entrepreneur
• Space to Vision Casting Dream BIG and Take it to the Drawing Board Outline How to Get There
• Leads to REAL Growth in the Future

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Your strongest marketing asset is YOUR perspective.

What holds you back is the Comparison Trap

• Borrowing someone else’s voice - is like wearing a mask and hoping people still invest and work with you
• Chasing trends - dilutes your messaging and confuses those watching - makes it less clear what you do and why they should care
• Losing your unique positioning - your own ideas get buried in a million little inspirations and the weight of not doing what everyone else is doing gets too big to lift off

Realize that Your Story Is Part of Your Strategy: SOOOO Talk about:

• why you started
• lessons learned
• personal transformations
• personal wins
• Most Importantly share WHY you care - because people listen when they know you care

Creating Connection Content by Sharing Often:

• What you believe
• What you’ve learned
• What you wish clients knew

Building a Brand People Remember by Being YOU ...

BECAUSE People Remember MOST ....

• how you make them feel
• your perspective
• your values

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Systems should create freedom - NOT make you feel or sound robotic.

Last week, we created our very own Content Library with images, videos, and inspiration, and bucketed them into our communication pillars.

What Batch Creating Looks like the Just Imagine Marketing Way:

• Breaking out your marketing work into 60 minutes a week this works for messaging within Social Media, Newsletter, Automated emails and more.
• Grab the timer and your favorite drink - leave the phone in the other room.
• 20-minutes Captions ONLY- Draft as many as you can based on the prompts and n
• 20-minutes Visuals (photos, graphics, videos etc.) Create in Canva your templates, saving brand colors and fonts, and work within a document for the month, creating your visuals pulling from your library of images and videos.
• 20-minutes Scheduling. Within whatever your favorite scheduling system is Meta has one for Facebook and Instagram easily linked. Schedule away. A TRUE Set it and Forget it Method.

Important to pause and recognize that most people feel like Captions are HARD. Here is what will take away the weight of creating captions:

• Stop TRYING to sound so professional. You are a Professional - they want to hear from YOU.
• Stuck in the overthinking and editing - suck time away from us the timer and goal to write 5-7 captions each time - moves this away. Have to work this muscle of confidence by just leaning it and doing it a little scared and overthinking.
• Most people will edit their personality out of the caption. But people choose to work with people they like - they need a chance to hear from and get to know you. Your voice consistently builds trust and connection.

Write like talk ... simply said.

Staying Authentic while Creating Ahead

• Leave space for real-time moments.
• Keep stories personal share your life.
• Don't remove the human element the typo, the mispronunciation.

Creating Consistency That Fits Your Life

KEY Point: Scheduling time within your calendar to work ON your business NOT just IN your business.

• Sustainability > perfect
• Build it messy in public
• Action > inaction
• Realistic Rhythms

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!

Your business is already creating content - you just need a system to capture it.

The BIG WHY Content Creation Feels Exhausting

• Find yourself starting from zero each week.
• Waiting for inspiration
• Creating only when you need something - failing to market

How to Start Building a Content Bank: Create Categories for

• Frequently asked questions from clients, friends, family, etc.
• Client conversations- real interactions and feedback
• Lessons learned ... I have learned XYZ from my # years doing XYZ
• Stories from clients, your work, your behind-the-scenes
• Common mistakes or misunderstandings of your industry - DEBUNK
• Industry opinions

Creating a "Never Run Out of Ideas" System

• Set up a "place" to organize and keep your notes
• iphone notes, Canva Doc, Google Doc, Voice Memos, or Google Sheets
• Save notes from conversations - use note takers and ask for clients themes questions to share and more for highlights
• Create a shared album with yourself - business partner - spouse - best friend or parent and save images there you may want to share on your account.

ROMANTICIZE Your Life - take away the burden of content capturing by collecting what brings joy, batch scheduling and working from your own content library.

Taking these steps - and reclaim your time and clarify your messaging.

Sneak Peek, we are taking on BATCH Creating without Losing Your Voice.

Want More Encouragement and Clarity on Your Marketing

• Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable!

• Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here.

• Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC

• Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions.

• Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com to explore ways we can work together.

Thank you for being part of our community. Until next time, keep imagining and creating!