How do advertisers, publishers, and tech platforms share responsibility for user data under the GDPR? In this episode of The Data Chronicles, Scott Loughlin is joined by Etienne Drouard to break down the IAB Europe Transparency and Consent Framework, exploring how recent court rulings clarify liability in the complex ad tech ecosystem. They discuss what this means for organizations’ compliance strategies and why clear documentation and contracts are now more important than ever for managing risk in digital advertising.