Untangling Tourism Tech

Untangling Tourism Tech

By Tourism TribeTechnology
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Untangling Tourism Tech episodes

  • Episode 2 - Smart tech at ATE, CRMs & Trade page

    In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE.  Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology can greatly improve the efficiency and effectiveness of these efforts, but also acknowledged the need for a human touch to build meaningful relationships with potential customers.

    Key Takeaways

    • Create a hidden "trade page" on your website with all trade-facing assets like logos and brochures.
  • Set up your CRM to automate follow ups with segmented emails and use it to schedule follow up tasks.
  • Take photos with leads at ATE to include in personalised follow up emails.
  • Consider attending ATE in the future by exhibiting on your tourism organisation's booth
    • 9 min

About Untangling Tourism Tech

From the publisher's feed

Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series…