Ally Agenda™

Leverage your company's innovation to unlock new revenue! Learn to identify intellectual property ("IP"), determine its value, and negotiate licenses for recurring profit.

1. IP Explainer: Master the four key IP types - trademarks, copyrights, trade secrets (know-how) and patents.

2. What's It Worth? Three methods to assess IP value, and strategies to monetize through franchising and licensing.

3. Negotiate Like a Pro: Manage your license scope, term, channels, territory, price, and quality standards to protect and grow ongoing IP revenue.

Assure™ Action

Inventory your trademarks, copyrights, trade secrets (know-how), and novel innovations. How could you earn more revenue by licensing them into new channels and markets?

Resource Links

• Assure Architect™ IP Licensing Framework
• Trademark Clearance to Avoid Infringement
• US Trademark Office Registration Process
• Federal Trademark Registration Timeline
• US Copyright Office
• US Patent Office
• NameMesh Domain Names Generator
• ICANN Domain Names Listing
• FTC Franchise Rule Compliance Guide

Contact us, Allies!

• www.holmesatlaw.com
• JoAnn Holmes on LinkedIn
• @HolmesAtLaw on LinkedIn, Facebook, Twitter, & Instagram
• @YourBizAlly on Facebook, Twitter, & Instagram