By JoAnn Holmes
5
44 ratings
The podcast currently has 6 episodes available.
Ally Agenda™
Both software developers and professional advisors can increase scale, and multiply revenue, through strategic copyright licensing. Leverage your business content, and avoid the biggest mistake jeopardizing your profit plans.
1. Distinguish copyrights from trademarks, trade secrets and patents.
2. Transform ideas into protectable business copyrights.
3. Amplify income with copyright licensing ladders.
Assure Action™
Consider how you're currently delivering code or distributing consulting expertise. Take a moment to strategize new licensing models, whether directly to individual clients, or at scale to multiple customers.
We can help! Our Assure Architect™ strategy framework is designed to monetize your successful brands, software, expertise and business content. From idea to implementation - we collaborate to identify what to license, highlight target customers, develop pricing models, and establish a go-to market sales plan.
Resource Links
Contact us, Allies!
www.holmesatlaw.com
JoAnn Holmes on LinkedIn
@HolmesAtLaw on LinkedIn, Facebook, Twitter & Instagram
@YourBizAlly Facebook, Twitter & Instagram
Ally Agenda™
What's in a name? A better bottom line! License your company's brands, logos and slogans to expand into new channels, and grow recurring revenue. We make it easy, Allies!
1. What's a trademark? Understanding the assets - brands, logos and slogans.
2. Goodwill is Good for You: The financial value of your trademark's great reputation.
3. Monetize in New Markets: License trademarks to expand your reach, and amplify income.
Assure Action™Who are your big fans? Brainstorm ideas to leverage your brands, slogans and logos to expand into new channels and markets.
We can help! Monetize your trademarks, and build a successful licensing program - from idea to implementation. Check out our Assure Architect IP framework for more details.
Resource Links
Contact us, Allies!
Ally Agenda™
Leverage your company's innovation to unlock new revenue! Learn to identify intellectual property ("IP"), determine its value, and negotiate licenses for recurring profit.
1. IP Explainer: Master the four key IP types - trademarks, copyrights, trade secrets (know-how) and patents.
2. What's It Worth? Three methods to assess IP value, and strategies to monetize through franchising and licensing.
3. Negotiate Like a Pro: Manage your license scope, term, channels, territory, price, and quality standards to protect and grow ongoing IP revenue.
Assure™ Action
Inventory your trademarks, copyrights, trade secrets (know-how), and novel innovations. How could you earn more revenue by licensing them into new channels and markets?
Resource Links
Contact us, Allies!
Ally Agenda™
Fortune 500 clients can add significant revenue to your bottom line. We've got insider tips to help midsize company leaders earn the business, and evaluate whether it's worth keeping.
1. Stand Out: Use your location, technology, certifications and network to establish and reinforce your unique value.
2. Understand Your Customer: Capitalize on internal and external resources to clarify an enterprise client's culture. Build meaningful and multiple internal sponsor relationships. Support your advocates' incentives and motivations. And, operate within the (target) client's budget and sales cycles.
3. Know Your Why: Be clear on the impacts that a Fortune 500 deal will have on your business - including resources, costs and revenue. Strategize and plan to achieve your goals in the relationship, so you're deliberate about those objectives - both during negotiations and throughout the sales cycle.
Assure™ Action
Never stop networking, Allies! Reach out to an internal advocate at a Fortune 500 company. Ask how you can support their objectives, whether professional or personal. Consistently support those goals.
If you don't have a connection with a target customer, review your network and devise a plan to start building relationships. Ask your professional advisors to support your strategy, and help build those connections.
Resource Links
Contact us, Allies!
Ally Agenda™
Improve your legal return on investment. These attorney attributes help middle market leaders enhance profit on business contracts, intellectual property licensing, and dispute resolution.
1. Collaboration: Clarify the key business objectives.
2. Pragmatic Judgment: Cost effectively resolve disputes.
3. Business Acumen: Foresight to identify revenue opportunities.
4. Efficiency: Legal synergies save time and support successful deals.
5. Benchmarking: Identify best practices by comparing against other industries.
Assure™ Action
Send a quick email to your professional advisors with this question: "What are your other clients doing to earn more profit from their existing teams and assets?" Chances are, you'll learn something that you can adapt and implement for your team's success.
Contact us, Allies!
Welcome to Your Business Ally™! We help midsize growth company leaders achieve your highest business objectives, and tackle the most expensive problems. Host JoAnn Holmes of HOLMES@LAW has advised middle market companies for 20 years. She shares how to negotiate profitable contracts, protect and monetize intellectual property, and provides insightful business strategy. Let's start a conversation, Allies. Here's to your success!
Contact us, Allies!
The podcast currently has 6 episodes available.