Inspired. That's how I left this episode. Completely inspired. Jordan Fliegel is the founder of CoachUp, a company that helps match athletes (or wanna be athletes) with professional coaches. Not just any type of coach but some of the most elite athletes-turned-coaches in the United States. His company has attracted over 13,000 coaches and they are all available to help you achieve your athletic goals.

 

With the growing popularity of coaching applications strewn across mobile - where the emphasis seems to be on peer-to-peer apps, CoachUp focuses on using mobile to help bring coach and student together, in real life. There are a number of ways this happens and they all happen on mobile. From finding a coach, to a coach setting appointments and getting paid, the CoachUp app is at the centre and is the glue that binds the two sides together.

 

Jordan's journey is a great story of a pro athlete - who was influenced by coaching his whole life - moving from the court to the front office (sorry!).

 

Full show notes can be found here.

If you've ever been watching a movie and wondered what brand of watch the lead was wearing or what car they were driving or where they were eating lunch then The Take is for you. Chuck explains how this app brings you a little closer to being a part of the movie experience while cataloging and selling the brands found inside a film.

Welcome to episode #212. On the show: Live deals on posters; TGI Fridays' drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the Hyatt - in Australia; Maps on clothes with Monochome; Feed America with Jawbone and Quaker Oats; Pop-up Libraries; Smart screens by Photon and Panasonic; eBay Australia's 24-hour Christmas Windows.

 

Full show notes can be found here

Stuck for great ideas for Christmas presents? Ian Klassen joins us from a Starbucks in Seattle to show us how 4 companies can help you find and personalize gifts that will be cherished, eaten or worn by your loved ones. Yes, eaten.

Do you know what the true cost is of your app? Not the baked costs - labour, assets, distribution, marketing - those are easy and visible. The costs we are talking about are the subtle ones that have the biggest impact. Battery consumption, data consumption, processor consumption. They are killers when it comes to the cost of experience and need to be part of your equation when looking to build a successful app. Here's why you should be considering these as you build and refine your app.

David Senior doesn't hold back. He is the co-founder of a new kind of service that helps put your upcoming meetings in context called Lowdown. We get to that in this episode, as well as their newest app release called Here, but the real reason you NEED to watch or listen to this episode is for the truth. The truth about how difficult it is to find good advice that is worth listening to. The truth about how hard it is to build a company with staying power in this era of temporary companies. How hard it is to equip yourself to compete globally. How hard this "simple" business of mobile really is.

 

David says that he asked 100 people their advice over the year he has been building Lowdown and everything they've offered - some of the typical advice you would get from so-called "experts" - was wrong. This last year has been an incredible learning experience for the company and he is offering it up for all of us right here, in this episode. 

 

We talk about the products, the growth hacking he's experimented with, the impact of his appearance on Bloomberg, his philosophy on the right number of customers, his thinking on "lean methodology", what their app ecosystem strategy is and how he maintains his positivity through the ups and downs of running a startup.

 

I know I think very highly of the guests we have on UNTETHER.tv but this episode with David is one I've listened to a number of times already simply because of the unbelievable insight he brings to that early stage of a startup in the mobile world. If you are building a business in the mobile industry, this is a must watch episode. Prepare to learn.

 

Full show notes can be found here.

Here is the definitive number for you in the ongoing "mobile app versus mobile web" battle being waged in retail provided by Skava: 90% of revenue comes from the mobile web. That is a crazy high number that really does show the importance of nailing that experience for your customers. The problem? If you are a retailer you still need both the mobile web AND a mobile app - unless you can afford to give up the other 10% of revenue (and 15% of visits) that come via the app. These numbers, and more, are what we cover in this episode.

Welcome to episode #211. On the show: Snapchat opens geofilters to everyone; Barclay's Bank enlists beacons to help customers with disabilities; Cab Share Canada launches; Girl Scout's launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; KLM's "Cover Greetings" campaign; Location Guard for FireFox; The Neighbrhds app; Liberty Stores builds app on Instagram for customer loyalty; Target + Google's Art Copy & code program. Special guest is Michael Provenzano of Vistar Media

 

Full show notes can be found here.

The countdown is on to Christmas - signalled by Black Friday and Cyber Monday. If you were out there you know that insanity that comes with it. Sometimes you win with great deals and sometimes you don't. We cover 3 products that you can use right now to help ensure you will receive the best price on your products. Shopping doesn't have to be war, these 3 products will equip you with the information you need to make the right tactical strikes and get home before the crowds descend.

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.

 

We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.