What does it look like to bet your business on resonance, not reach?

In this one-shot, we explore the problems with how "story" is taught, and why rather than focusing on understanding story, we might want to understand how to be storytellers.

In this miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how the words we write can make people feel seen.

From a popular video featuring artists Pharrell Williams and Maggie Rogers, an overlooked lesson for doing more meaningful creative work.

We're sharing a favorite from the archives, a classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret.

Derek DelGaudio and his one-man show, In and Of Itself, offers a masterclass in how to customize any story we find to fit our unique situation, goals, audience, and message.

Hrishikesh Hirway, musician and creator/host of Song Exploder, dissects clips from his show. Plus, we explore the overlap of grand ideals and the daily grind, both found when doing creative work.

How did we arrive at a place where so many creators view AI tools like ChatGPT as a killer robot coming to beat down their doors and crush them? Why do we worry these tools are greater masters of our craft than we are?

We celebrate 200 episodes by facing a scary question about the show, then exploring the riddle underpinning every creator's work.

Inside a project, which represents a movement, which represents some hope for reconciling creativity, community, and capitalism.