Synthetic data is reshaping how organisations build, test and scale AI.

In our upcoming conversation, three industry leaders unpack where this technology is heading:

🎙️David Roth, CEO, WPP Europe and Asia
🎙️Daniel Haville, CEO, BI:PROCSI
🎙️Pavel Dolezal, CEO, Keboola

They explore the big questions, including value, real-world use cases, privacy, governance, bias and how modern AI is accelerating adoption.

In this episode, we’re excited to welcome the Global Head of Data Management at WPP, Vipul P. to discuss some of the most pressing topics in data today. 

Here’s a look at what’s in store:

🌟 When Data Really Matters: Unpacking the pivotal moments when data truly drives decisions.

🎯 Leveraging AI for Campaign Success: Insights into how WPP uses AI to boost their marketing impact.

🔍 Focus on Problems, Not Technology: A refreshing shift towards problem-solving rather than tech obsession.

🤝 Building Trust in Competitive Environments: Gaining trust with teams and across organisations.

🚨 Quick Fixes vs. Solving Problems: Tackling root causes, not just symptoms.

🏆 The Ideal Data Leader: Defining the attributes that make data leaders effective.

🌐 Adaptability in Leadership: Why being adaptable is critical in today’s evolving landscape.

🔥 Driving Change through Data Leadership: How data leaders can inspire lasting impact within their organisations.

🚀 The new episode of Untold Insights is here! 🎙️

This time, BI:PROCSI’s James Collier sits down with Nik Lampropoulos, Founder & CEO of Shapes + Numbers, to dive into some of the most pressing topics in the world of AI and data strategy:

💡 How to kick off the AI conversation internally 
💸 The game-changing impact of data monetisation 
📊 What it really means to be data-driven 
🧠 Is AI a barrier to creativity or a boost? 
🔑 Data governance as the critical enabler 
🛡️ Why choosing the right data strategy is crucial for your industry 

Stay tuned to hear insights that could shape your organisation’s next big move!

- Navigating the new data landscape
- Data storytelling
- AI & Data Quality
- The expanding AI horizon

Serg Masis, Lead Data Scientist at Syngenta joins James Collier on Episode 3 of the Untold Insights Podcast.

Chris Walker joins James Collier on our latest episode of Untold Insights

Simply put, Chris is a problem solver.

In his early career, Chris spotted a problem in the sales and marketing engine of multiple mature organisations that executives never picked up on.

He solved that problem with Refine Labs.

Now he's got his eyes on another problem.

"Executives don't have access to the data they need to make decisions that should be fast, easy, and obvious."

Listen to this episode to hear how this problem is solved!

Get ready to dive headfirst into the world of data with BI:PROCSI’s brand new podcast series, "Untold Insights"!

We're thrilled to announce that our first episode will be featuring Kudzayi Chakahwata, the Global Director of Data, Audiences & Technology Solutions at Publicis Groupe. Joined by host James Collier, the first episodes will be packed with hard-hitting discussions and practical advice that you won't want to miss.

Kudzayi's journey into data began long before her professional career, starting with a deep-rooted passion for mathematics during her master's studies at Kings College. With over a decade of experience in the field, she's a force to be reckoned with when it comes to navigating the complexities of data-driven decision-making.

Kudzayi and James will discuss key topics including:

- The crucial role of data quality and accessibility in shaping organisational decisions.
- Why data leaders need to challenge stakeholders to drive business success.
- Practical strategies for navigating change management with ease.
- The latest insights on harnessing AI and bold predictions for the future of data.