What a great word – brilliant!

I was reading a magazine the other day and stumbled over an article that discussed the proposed “downsizing” of a company. The outcome of this “downsizing” exercise was supposed to be a “20% reduction in our workforce”.

Time to dust off the soapbox and address one of my pet hates …

Why, in business, do we continually use euphemisms for people?

OK, so the word complexification may not appear in your dictionary so let me define it for you:

COMPLEXIFICATION – the often sub-conscious urge to take something that was once simple, re-engineer it and produce a result that is significantly more complex than the original version. It is the direct opposite of simplification (the deliberate act of taking something complex and making it simple).

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