Is your small business banking experience disconnected and cumbersome? In this episode, Eytan Bensoussan, CEO and Co-Founder of NorthOne, explores solutions for the challenges small businesses face in banking. Eytan, leveraging his expertise in finance and technology, sheds light on innovative strategies to streamline banking processes for small businesses.

Key Takeaways:

(02:19) Trend of connecting back-office processes in mid-market companies.

(03:11) Disconnected systems in small businesses and the concept behind NorthOne.

(04:16) NorthOne's market differentiation as a connected bank account for small businesses.

(07:04) Streamlining banking processes for business owners.

(10:08) Challenges and strategies in launching NorthOne.

(14:37) Changes in the fintech macro environment, including venture capital.

(18:16) Using customer data to focus on profitable and engaged segments.

(21:01) Evolving competition in banking and digital offerings by traditional banks.

(24:27) Core technology trends impacting banking today.

Resources Mentioned:

Eytan Bensoussan -

https://www.linkedin.com/in/eytanbensoussan/?originalSubdomain=ca

NorthOne | LinkedIn -

https://www.linkedin.com/company/northone/

NorthOne | Website -

https://www.northone.com/

McKinsey & Company -

https://www.mckinsey.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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