Karen Eber is an author, leadership consultant, and keynote speaker. Her TED Talk on how your brain responds to stories continues to inspire millions. Her book, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire, was selected as a Next Big Ideas Club must read.

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps Fortune 500 companies like GE and Microsoft build leaders, teams, and culture, one story at a time.

She guest lectures at universities, including MIT and Stanford. She is a former Head of Culture, Learning, and Leadership Development at GE and Deloitte, and is a frequent contributor to media, including Fast Company and Business Insider.

 

What You’ll Learn

●      The difference between influence and manipulation.

●      How to approach stories from a different perspective.

●      Feel-good vs uncomfortable stories.

●      How to use stories to inspire during difficult times.

●      Using parallel stories to convey a difficult message.

 

Timestamps

·       [03:04] A bit about Karen.

·       [06:55] How to navigate change through stories.

·       [14:42] Are we all storytellers?

·       [16:36] A real-life illustration.

·       [23:07] To be a truly good storyteller.

·       [26:04] Stories vs fear.

·       [31:31] Leveraging stories to create possibility.

·       [35:17] The fear of being alone.

·       [37:43] Embracing change.

·       [45:34] Telling parallel stories.

 

Memorable Quotes

·       “You learn a lot from the way people talk to you and how they’re framing things.” –  Karen Eber [22:57]

·       “People aren’t buying a product or service; they’re buying an aspiration.” – Karen Eber [23:47]

·       “Stories do not have to be happy.” – Karen Eber [27:10]

 

 

Social Media

LinkedIn:         Karen Eber.

Instagram:       @kareneber1.

Twitter:            @kareneber1.

 

 

Websites

www.kareneber.com.