Have a Cup of Johanny

Unveiling Book Marketing Magic: Lessons from The Barbie Movie Campaign


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Welcome to "Have a Cup of Johanny," the podcast that delves into the world of marketing and shares valuable insights from industry experts. In this special episode, join your host, Johanny Ortega, as she takes you behind the scenes of The Barbie Movie's marketing campaign. Discover the strategies and techniques used by the marketing team and listen as Johanny turns movie marketing into book marketing effectively. Learn how to get in early, evolve with the campaign, create a snowball effect, leave your audience hungry for more, and infuse fun into your book marketing. Tune in for expert tips to elevate your own book marketing game.

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If today’s episode hit you in the chest the way it hit me, don’t just walk away—walk toward something that reflects you.

Subscribe to the podcast, hit that YouTube channel for the behind-the-scenes, and if you’re ready to read a story about what it really means to come home to yourself—
👉🏽 Preorder The Ordinary Bruja.

https://haveacupofjohanny.com/product/the-ordinary-bruja-book-one-of-las-cerradoras-series-j-e-ortega/

It’s about a Dominican-American bruja who’s been running from herself her whole life until ancestral magic, generational wounds, and a haunted-ass hill force her to face the truth.

If you’ve ever felt “too much,” “not enough,” or like you don’t fit anywhere, you’re exactly who this story was written for.

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📺 Follow on YouTube. https://www.youtube.com/channel/UC2SRDePbyy8M85Wbf25VUCg
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Because becoming who you are is the bravest kind of magic.

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Have a Cup of JohannyBy Johanny Ortega

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