Overview

In this episode of the Ironclad Underwriting Podcast, hosts Jason Williams and Frank Patalano break down one of the biggest sticking points for new and seasoned investors alike: choosing the right market. The conversation unpacks why so many students struggle to justify their market selections, what truly matters when evaluating where to invest and how understanding market cycles can dramatically reduce risk.

Topics Covered

• Why most new investors don’t know how to choose a market

• The importance of aligning market choice with personal investing criteria

• How to avoid spreading yourself too thin across too many markets

• Understanding the multifamily market cycle

• Expansion, hyper supply, recession and recovery explained

• Why money can technically be made anywhere and how to mitigate risk

• The value of focusing on one market before expanding

• How partnerships influence multi-market investing

• What data and signals actually matter when determining whether a market fits your strategy

Notable Quotes

• “Money can be made anywhere, but what you’re trying to do is mitigate your risks as much as possible with your market analysis.”
• “If you pick twenty markets, you’re going to go through the steps for all twenty of them and it gets overwhelming. Concentrate on a single market first and then expand once you know everything.”
• “Real estate is cyclical. If there’s high demand and low supply, rents go up. Once people start building, if they overbuild, that is when the cycle shifts.”

Resources Referenced

• Multifamily Market Cycle Framework: (Expansion, Hyper Supply, Recession, Recovery)

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🎧 Connect with Frank:

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