Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.

This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.

Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

DOOH it better in 2024

“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, Veridooh

Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence

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