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Unlock the strategies behind the marketing rockstar Grant Johnson, CMO extraordinaire, as he lays out the roadmap to sync marketing objectives with the beating heart of a company's goals. In our candid chat, you'll gain a VIP pass to the inner workings of successful marketing tactics, as Grant highlights the critical role of authentic management and team investment—a lesson he's learned over a career sprinkled with B2B tech triumphs.

Prepare for a masterclass on scaling businesses and fostering intellectual curiosity within your team, as we dissect the complexities of expanding product lines, navigating mergers, and acquisitions with finesse. With Grant's veteran insights and our discussion on Billtrust'ss strategic focus on midsize to large enterprises, you'll be equipped to chart a course for growth and innovation. As we wrap things up, I share my excitement for his upcoming tennis tournament, underscoring the importance of personal growth and the power of community—a perfect backhand to end a session that's as much about building marketing muscle as it is about personal endurance on and off the court.

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