Soul Song Express

Unveiling Your Potential: Courage, Transformation, and Building a Soul-Led Business with Jenna Chaffey


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Welcome, beautiful souls, to another transformative episode of Soul Song Express!


In this episode, I’m joined by the incredible Jenna Chaffey, founder of Beat Freakz Fitness, Mindset/Business Coach, and all-round powerhouse. Jenna shares her inspiring journey of personal growth, from overcoming fear and self-doubt to building an inclusive fitness community that empowers women to reconnect with their bodies and minds.


In this episode, Jenna and I dive deep into:

✨ Overcoming subconscious blocks to unlock potential

✨ The power of mindset in fitness and life transformation

✨ Navigating the challenges of starting a business during COVID

✨ Embracing all aspects of yourself—light and shadow

✨ Building confidence and authentic self-expression


Whether you're starting a business, focusing on self-acceptance, or looking for inspiration to pursue your dreams, this episode is packed with wisdom, actionable insights, and a whole lot of soul.


Timestamps:

  • [00:00] Welcome and Introduction

  • Annalie welcomes Jenna Chaffey and reflects on their four-year friendship.

  • [04:10] Jenna’s Early Journey

  • Jenna shares her childhood in rural New Zealand, her overachieving tendencies, and the pivotal moment of choosing to follow her passions.

  • [10:45] From Corporate to Courage

  • How Jenna transitioned from a corporate role to founding Beat Freakz Fitness during COVID and the mindset shift that made it possible.

  • [18:30] Facing Fear and Building Confidence

  • Jenna opens up about the challenges of showing up on social media and how stacking positive evidence helped her overcome self-doubt.

  • [26:50] The Role of Mindset in Fitness Transformation

  • Jenna explains how working with clients’ subconscious minds leads to powerful, lasting results.

  • [33:15] Navigating Judgment and Staying Authentic

  • Jenna and Annalie discuss dealing with judgment, staying true to yourself, and the importance of self-acceptance.

  • [42:05] Unlocking Potential Through Personal Development

  • The significance of seeking help, learning from experts, and facing discomfort as part of growth.

  • [50:20] Ego vs. Soul: Leading with Love

  • How living a soul-led life allows Jenna to continually evolve and expand her impact.

  • [58:10] The Power of Giving and Building Relationships

  • Jenna shares how leading with generosity has opened doors and grown her business organically.

  • [01:05:25] Exciting Future Plans

  • Jenna talks about expanding Beat Freakz Fitness online, mentoring others, and stepping into the coaching space.

  • [01:10:45] Final Reflections and Closing Thoughts

  • Jenna and Annalie reflect on the importance of embracing all aspects of ourselves and creating a life of authenticity and fulfilment.


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    If you enjoyed & resonated with this episode or feel that someone in your life would benefit from hearing it, please share the love 💕


    This is more than just a podcast episode—it’s a reminder that YOU have the power to rewrite your story and step into the most authentic version of yourself. 🌈


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    Connect with Jenna Chaffey:

    • Instagram: @beatfreakzfit
    • Instagram: @jenna_chaffey
    • Website: https://www.beatfreakzfit.com.au

    • Connect with Soul Song Express or Annalie:

      • Instagram: @soulsongexpress
      • Instagram: @annalie1111
      • Youtube: @annalie1111
      • Website: https://annalie.earth

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        Soul Song ExpressBy Annalie Mckeough