<p>Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital & Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.</p>

Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital & Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.

<p>Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital &amp; Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.</p>

Up close and personal: How FC Bayern Munich Basketball retains their close relationship with fans

Welcome to the Mix Zone by Infront Lab, a podcast that is all about sports technology and innovation. Join our host Merav Savir for candid chats with tech and sports leaders from around the globe, discussing the newest technologies, products, trends, business models, the innovation process and the do's and don'ts of the business.

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Up close and personal: How FC Bayern Munich Basketball retains their close relationship with fans

Up close and personal: How FC Bayern Munich Basketball retains their close relationship with fans