The Mix Zone

Sports fans are connected to their teams and leagues at all times, and this includes watching sports live, from any and all devices. This means sports need to adapt the way they cater to fans, and ensuring fans don't have to be connected to cable TV and can watch events on apps and web browsers whenever they want. We chat with Head of Tech Jan Umansky and Head of R&D at Applicaster Ran Meirman about ways sports organizations can reach fans on sport streaming apps easily and swiftly.

Understanding sports fans is crucial for commercial success. But many sports organisations still haven't mastered the art of data collection and leveraging this data to improve marketing and monetisation efforts. Pasi Lankinen, former consultant for City Football Group and FC Barcelona, Menino Pereira, formerly of Arsenla, and Alon Hemsani of Infront Lab give their tips and tricks for everything sports data.

Joining us for the episode is Gustavo Arellano of the international basketball governing body, FIBA, to share how they launched their eFIBA tournament, working with and learning from their international federations.

Securing information has become more important than ever. When you're at the office, it's a given that there will be solutions in place. But what happens when you're always on the road, as is the case for many employed in the sports world? On this episode of The Mix Zone, we host Perimeter 81's VP of R&D to talk about the dangers and techniques of securing data, even while away from the comforts of an office.

The eSports is showing now sign of slowing down....and for many, it' not simply about sitting down and playing. Streaming and watching eSports tournaments is continuing to rise in popularity and many top leagues around the world now have leagues that are complementary to their own original leagues. We chat with Infront Productions about how they built the eSerie A League and are continuing to upgrade features and opportunities every season.

One of the biggest concerns nowadays is around cybersecurity. The risks of cyber attacks and the ramifications they may have become increasingly troubling and the sports world is not immune to these attacks. On this episode of the Mix Zone we host Jonathan Roizin, CEO and Co-Founder of Flow Security, to chat about the cyber threats the sports world faces and how sports organisations can protect fan data.

Load management has become a more widespread practice in recent years; letting star athletes rest and recuperate in order to maximize their potential in the long run, and in important matches. To navigate the waters of load management properly, you need to monitor athletes closely, how much energy are they exerting, should they put their 80% or 120% in today's game or practice? We chat with co-founder and CEO of Zone7, Tal Brown, to learn about how their AI system helps teams with load management and injury prevention.

How do you engage fans and test technologies? We previously hosted Philipp Liesenfeld of 1.FC Koln to discuss plans around the Innovation Game. Several months after the event, he joined Infront Lab and Infront Germany at SPOBIS for a Masterclass to discuss the outcomes and learnings from the joint project.

Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital & Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.