Just because you’re not the most popular sport doesn’t mean you can’t be leading the way when it comes to innovation. On this episode of The Mix Zone we’re joined by the European Handball Federation’s Director of Media and Communications to discuss how EHF approaches tech.

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On this episode of The Mix Zone we’re joined by Monika Reinhard, Communication & Digital Media Director for Champions Hockey League. We chat with Monika about the role tech and innovation play in a league that’s less than a decade old, how they cater to varying fans and her tech wishlist for improved fan experiences.

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The German DFL Bundesliga is always one step ahead when talking about innovation. On this episode we chat with Andreas Heyden, CEO of DFL Digital Sports, who is in charge of innovation at the DFL about their tech selection strategies, how they stay one step ahead, and why they’re in the business of educating others.

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Have you seen the Ninja Turtles playing football? Or watched your favorite team play on Mars? We hosted the Head of BizDev and Marketing for Beyond Sports to talk about how they’re creating new viewing experiences for sports fans, with both B2B and B2C offerings.

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The FIFA World Cup is closer than you think. We’re starting our prep by hosting FIFA Social Media Manager William Kennedy to talk about the Federation's preparations and what we can expect from a digital content perspective in November.

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Oftentimes we’re so focused on the future that we forget to appreciate what we’ve already accomplished. The sports broadcasting industry has been turned on its head over the last couple of decades. In this episode of the Mix Zone we take a trip down memory lane with Marc Zumoff, legendary voice of the Philadelphia 76ers, who witnessed some of the biggest changes first hand throughout his career.

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Think you know your fans? Think again. In this episode of The Mix Zone, we chat with the CEO and Co-Founder of Pico, Get Personal, to learn more about their “intelligent fan-centric marketing,” which helps sports organizations get to know their fans properly.

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