Up in the Air with Beacon

In the first part of our discussion with Pak Eddy Soemawillaga, President of ASEANTA on Southeast Asia Tourism Outlook 2022, he was showing the optimism on the recovery path taken by Southeast Asian governments to recover the industry. Though it may need a little more time to fully recover, but this year we had shown many people movement and the enthusiasm of the industry players and government by start reopening their borders and ease the travel regulation. Furthermore cooperation are hoping to move from bilateral to unilateral relationship to finalised this pandemic especially for ASEAN countries in 2022. 

Listen for more of his point of view about the industry and its outlook in 2022 only in UP IN THE AIR with Beacon. 

Southeast Asian nations has entered another cycle of the pandemic with the new variant, omicron and closing the 2021 with rising infection number. In Indonesia, as many as 50 thousand people were traveling internationally during Christmas and Year End holiday last year. And there were around 3 million travellers who were traveling domestic in the month of November 2021 only.

The situation in 2021 was not any better for the industry in comparison to 2020, especially within Southeast Asia. The Delta Variant overtook the spread and shook the healthcare systems in some countries between June – July 2021 while the end of the year, Omicron took over. There was little breathing space for the tourism industry in 2021. So, how will 2022 look like for the tourism industry in SEA region? How should nations within this region restart the industry? And how can countries should work together?

I am honoured to have a discussion with Bapak Eddy Soemawilaga, the President at Association of Southeast Asian Nation Tourism Association (ASEANTA) about Southeast Asia Tourism Outlook 2022.

Hitting hard by the pandemic, MICE sectors revenue has been declined significantly 60% compared to 2019 number right before the pandemic. Many virtual format are changing the behaviour how people are networking until now. From the virtual events to hybrid event lately are the way of how this industry is trying to survive during to the pandemic. For almost 2 years, we had experiences how virtual events has replaced the offside events, and we know that the feeling of socialising during conferences where the energy of meeting new people, exchange knowledge, and even walking the alley in an exhibition meeting up the buyers for your products are something we had missed lately. It is indeed  very different experiences and energy that we would never get in online events. With the new variant omicron, the sector must need to face another term of wait and see and depending more on virtual events. 

Will we ever going to experiences offside event again? Or will offside event be replaced with virtual event forever? Tonight, I am discussing with Mr. Suhaimi Sainy, Senior Manager of RX in Singapore to discuss more about The Future of MICE Sector Under The New Normal only on UP IN THE AIR with Beacon.

Hitting hard by the pandemic, MICE sectors revenue has been declined significantly 60% compared to 2019 number right before the pandemic. Many virtual format are changing the behaviour how people are networking until now. From the virtual events to hybrid event lately are the way of how this industry is trying to survive during to the pandemic. For almost 2 years, we had experiences how virtual events has replaced the offside events, and we know that the feeling of socialising during conferences where the energy of meeting new people, exchange knowledge, and even walking the alley in an exhibition meeting up the buyers for your products are something we had missed lately. It is indeed  very different experiences and energy that we would never get in online events. With the new variant omicron, the sector must need to face another term of wait and see and depending more on virtual events. 

Will we ever going to experiences offside event again? Or will offside event be replaced with virtual event forever? Tonight, I am discussing with Mr. Suhaimi Sainy, Senior Manager of RX in Singapore to discuss more about The Future of MICE Sector Under The New Normal only on UP IN THE AIR with Beacon. 

Listen more to understand how social media content should be attractive and power tools to promoting a destinations in our discussion with Damon Hakim, Managing Partner RedAsia and a well-known travel content creator I Made Wahyu Mahendra only on UP IN THE AIR with Beacon. And listen on how a great content should be. 

In Indonesia only, research by HOOTSUITE had shown that in average a person could use social media for more than 3 hours in a day. This has shown the importance of social media in our everyday life. Many brands and destination marketers have utilised social media as one of their communication strategies to hook and generate more audience. Not to mention destination marketers. As a destination marketers we need to understand how to utilise social media in promoting and communicating on our destinations. 

With social media has become the important tools of communications we need to understand how to break the clutter-ness in social media in order to reach out to our target audiences in Southeast Asia, as well as how to create effective content to win the game in this market. 

Listen to our discussion with Damon Hakim, Managing Partner RedAsia and a well-known travel content creator I Made Wahyu Mahendra only on UP IN THE AIR with Beacon. 

Domestic travellers play important roles in the recovery of Indonesian tourism, especially with the rising number of Indonesian rich and super rich people. Insightful discussion with Mimi Hudoyo, Indonesia Editor TTG Asia.

Blessed with greatest population Indonesian domestic market is surely a huge market. In 2018 there were more than 300 million domestic travellers, while the international travellers only reached nearly 16 million. Though the number was slightly reduced in 2019, where Indonesian domestic travellers were more than 280 million and the international travellers were only 16 million.

With the complexity due to the pandemic situation, where restriction has limited the people movement that caused many border closed. Therefore, having international visitors is a great challenge for any destination. Since this crisis is different, I must say that pushing hard on international market could harm the domestic market.

Interestingly, data from Credit Suisse showed that number of Indonesia rich in 2020 are increased 61,69% and its increased 22,29% for the super-rich in 2020 compared to the same period in 2019. Should this be interesting market for Indonesia to tap in during the pandemic? And should Indonesia pay more focus on this market before opening the border for international market, knowing many expert is saying that Indonesia will face the 3rd wave of the pandemic? Could this market be a moment to restart and to recover for Indonesia tourism?

Read also The Fresnel article on: https://beacon-strategygroup.com/the-fresnel-/post/1265603/indonesia-domestic-tourism-the-rising-of-indonesian-rich-and-a-moment-to-restart 

Blessed with greatest population Indonesian domestic market is surely a huge market. In 2018 there were more than 300 million domestic travellers, while the international travellers only reached nearly 16 million. Though the number was slightly reduced in 2019, where Indonesian domestic travellers were more than 280 million and the international travellers were only 16 million.

If we compared of the tourism receipt, the international visitors had contributed USD 16,9 billion in 2019, while while the domestic travellers contributed IDR 271 billion rupiah

With the complexity due to the pandemic situation, where restriction has limited the people movement that caused many border closed. Therefore, having international visitors is a great challenge for any destination. Since this crisis is different, I must say that pushing hard on international market could harm the domestic market.

Interestingly, data from Credit Suisse showed that number of Indonesia rich in 2020 are increased 61,69% and its increased 22,29% for the super-rich in 2020 compared to the same period in 2019. Should this be interesting market for Indonesia to tap in during the pandemic? And should Indonesia pay more focus on this market before opening the border for international market, knowing many expert is saying that Indonesia will face the 3rd wave of the pandemic? Could this market be a moment to restart and to recover for Indonesia tourism?

I am honoured to invite Ibu Mimi Hudoyo, Editor Indonesia - TTG Asia, to talk with me. And today we are going to discuss “Indonesia Domestic Tourism: A moment To Restart ” only here on UP IN THE AIR with Beacon.

Listen for more about the Singapore Vaccinated Travel Lane plan and the market sentiment towards the plan from Mr. Samson Tan, Chairman - Inbound of NATAS (National Association of Travel Agent of Singapore) only on UP IN THE AIR with Beacon. 

Singapore recently announce its Travel Lane for Vaccinated Travellers from Germany and Brunei. The announcement has given a breeze for the city state travel agent as well as its residences. There are also significant jump on the booking as well. How the travel agents in Singapore respond to this plan? And how the regulations that travellers must pay attention to before their departure? Listen to our discussion with Mr. Samson Tan, Chairman - Inbound of NATAS (National Association or Travel Agents Singapore) only on UP IN THE AIR with Beacon.