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New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Va... more
FAQs about Up Next with Gabriella Mirabelli:How many episodes does Up Next with Gabriella Mirabelli have?The podcast currently has 557 episodes available.
March 10, 2022Dropp. The Power & Potential of Micropayments.You’ve seen the signs at coffee shops and delis: minimum credit card charge: $10. You’ve also likely been informed by hairdressers, gas stations and doctors’ offices that you’re able to use your credit card,......more26minPlay
March 03, 2022UN 204 - Modeling short-and long-term marketing effects in the consumer purchase journey.Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey....more30minPlay
March 03, 2022Modeling short- and long-term marketing effects in the consumer purchase journey.One of the most challenging things marketers deal with is determining the effectiveness of their efforts. Marketing touch-points with consumers have grown, but marketing budgets haven’t. Understanding where to place your spend is ever more......more30minPlay
February 24, 2022UN 203 - Jukin Media. UCG & GenZ.Gabriella Mirabelli interviews Jonathan Skogmo from Jukin Media about how his business harnesses UGC....more26minPlay
February 24, 2022Jukin Media. UGC & GenZ.User generated content (UGC) helps brands engage and connect with consumers. Authenticity is important to young consumers and, as a result, many of them find UGC content more influential than highly produced advertising campaigns.......more26minPlay
February 17, 2022UN 202 - Ypulse. Young Consumers & Content CreationGabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the new generation of nano-influencers and content creators....more27minPlay
February 17, 2022YPulse. Young Consumers & Content Creation.In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers, content creation and why it’s time to redefine what the word “influencer” means. Topics include: How......more27minPlay
February 10, 2022UN 201 - Dan Coates. How to Approach Market Research.Gabriella Mirabelli interviews Ypulse's President Dan Coates about how people should approach their market research needs....more29minPlay
February 10, 2022Dan Coates. How to Approach Market Research.In this podcast Dan Coates, President of YPulse, shares with us how we should be approaching our market research needs. Topics include: Where to start your market research project, when to participate in a......more29minPlay
February 03, 2022UN 200 - Dimensions of brand-extension fitGabriella Mirabelli interviews Paul Messinger about what brand-extension fit actually is and how brands can successfully approach expanding their footprint....more28minPlay
FAQs about Up Next with Gabriella Mirabelli:How many episodes does Up Next with Gabriella Mirabelli have?The podcast currently has 557 episodes available.