J. Byrne Murphy’s captivating memoir, Le Deal provides valuable lessons for students, entrepreneurs and business leaders.

In today’s podcast Byrne discusses his book and shares some of the business insights and lessons he learned while building McArthurGlen, the developer/owner of the first fashion outlet centers in Europe.

A discussion about how anxiety relates to consumer behavior, why we saw certain activities and purchases increase during the pandemic and what we are likely to see as the pandemic ends.

A lot is written about programmatic advertising and brand safety, but the same cannot be said about the impact of website quality. As a result, marketers have been making decisions on instinct. Thanks to research on the topic, marketers’ decisions can lean a little less on their gut and a little more on the science of human behavior. This episode explores a recently published article concerning programmatic advertising and website quality.

An interview with Bruce Taub about his new venture, The Principal Post, an innovative digital publishing platform for self-authored narratives and press.  

YPulse has recently released a report on how young consumers’ feel about their privacy and the way brands handle their data. MaryLeigh Bliss, their VP of content, dives into the details and explains what their research can tell us about how young consumers are feeling about their digital privacy and what it means for brands.