Up to So Good: The Purpose of Business

Untours doesn’t just lead in travel experiences, it leads in purpose. In fact, UnTours holds the distinction of being the world’s first Certified B Corporation, certified back in 2007. This unique travel company offers a deeper, more authentic way to explore travel destinations. Instead of rushing from city to city on a packed itinerary, UnTours invites travellers to slow down, unpack once, and live like a local.

They create immersive travel experiences where you stay in your own apartment and explore the surrounding region at your own pace. They also provide a local “UnGuide” to share insider tips and help you discover the area.

But what really makes UnTours stand out is their purpose. Since 1993, UnTours has donated 100% of its profits to the UnTours Foundation, which uses the money to invest in fair and sustainable enterprises around the world.

It’s travel that feels authentic, does good, and supports communities long after you’ve come home.

Sarah Payne is the Senior Director of Impact & Operations at the UnTours Foundation, which has spent over 30 years investing its entire endowment into changemaking businesses around the world. The UnTours Foundation is also the proud owner of the world’s first Certified B Corporation, UnTours, a slow travel company that donates 100% of its profits to the foundation. Joining the team in 2023, Sarah leads the management of the foundation's investment portfolio with a focus on providing flexible, affordable capital to impact-driven businesses. Sarah has an interdisciplinary background history, business, and economic development which led her to study social entrepreneurship while earning her Master of Business Administration in Economic Development from Eastern University. She spent her early career consulting with businesses to improve their social and environmental impact, believing passionately in the power of people to use business as a force for good.

Sarah on YouTube

@untoursfoundation on Instagram

Sarah's Facebook page

Sarah's Website

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We're taking a little recording break for August and September, but don’t worry, we’ll be back with Season Three in October 2025. We're signing off with SPF 50 and planet-positive energy, so soak up every last drop of summer. Thank you again for tuning in!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

The digital advertising world moves fast, but at what cost? Every impression, click, and video view comes with an invisible carbon footprint. In this episode, we’re joined by Avril Tomlin‑Hood, CEO of BOA, a groundbreaking media-buying agency that’s challenging the status quo and proving that scaling a brand doesn’t have to come at the planet’s expense.

BOA is pioneering a new model of sustainable media buying, one that actually improves ad performance. Avril shares how her team is using data science, statistical process control, and values-driven strategy to help brands cut wasted ad spend and dramatically reduce their digital carbon emissions. Boa's vision is both practical and ambitious: a digital advertising landscape that’s not only smarter and more efficient but cleaner and more aligned with the future we all want to build.

Avril Tomlin-Hood is the founder & CEO of boa, a sustainable media buying agency. Over her 17 years in the marketing industry, she has partnered with some of the world’s most recognizable brands—including USTA, the NBA, Scotiabank, SoFi, and many more—bringing deep technical acumen and strategic insight to every engagement.

Avril's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

What if a film studio could be more than just lights, cameras, and actiona nd become a force for real environmental change? In this episode, we sit down with Beverley Dondale, founder and CEO of Alpha Select Production Services, who’s on a mission to reshape the future of film from the ground up. Beverley shares how she’s building the first zero-waste, net-zero film studio on Vancouver Island in collaboration with the Malahat Nation, rooted in circular economy principles and deep community impact. From rethinking how sets are built to creating sustainable infrastructure that lasts, Beverley’s story is one of innovation, passion, and bold leadership. If you’ve ever wondered what a greener future for the film industry looks like, then this is it.

I’ve been an entrepreneur and was one of the first in Ottawa to use biodegradable cleaning products and recycling at the age of 17. Moved to Victoria in 1996. Had a vacation Rental company and houses many of the film crew, talent and producers. Started in locations, worked in Production office, accounting and art department. I did clearances and product placement. I worked for the Victoria film commission organizing and updating their locations database, showed locations to producers. Met some LA producers’ - I later partnered with them and that is where I decided I needed to start a film studio. 2011. I saw the waste that film generated and bought a complete location kit, wardrobe kit and a complete office with phone system to divert them from the landfill - from that moment zero waste and no single plastic was born.

Beverley's Website

Beverley's Facebook group

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

In this episode, we sit down with acclaimed screenwriter and director Carl Bessai of Raven West Films to explore his raw, human approach to storytelling. Known for embracing imperfection and championing underrepresented voices, Carl shares how real life, with all its messiness, complexity, and beauty, inspires his work. Carl’s commitment to honest moments and inclusive narratives proves that the most compelling stories come from the heart. Tune in for a conversation that celebrates the beauty of being real and the power of telling stories that truly matter.

Carl Bessai

Carl Bessai is a filmmaker based in Vancouver, BC. He has made over 25 narrative feature films and documentaries and has directed an impressive range of acting talent including Sir Ian McKellen (Emile), Carrie-Anne Moss (Normal ), Bruce Greenwood (Rehearsal ), Amy Smart (No Clue) and Bruce Dern (The Lears). He has received numerous jury awards, critics’ prizes and nominations and his films have played in some of the world’s leading film festivals and retrospectives including Toronto, Sundance, Berlin, the

Carl's Website

@carlbessai on Instagram

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

In this episode, we sit down with Jeanette Jackson, CEO of Foresight Canada, the country’s leading cleantech acceleration platform. Jeanette shares how Foresight is driving the transition to a net-zero economy by supporting startups, scaling ventures, and connecting the dots between industry, government, and investors. We discuss Canada’s role on the global cleantech stage, and why collaboration is key to climate solutions. Whether you're a founder, investor, policymaker, or just cleantech curious, this episode is packed with insight and inspiration from one of the sector’s top changemakers.

Jeanette Jackson is the CEO of Foresight, the nation’s largest cleantech accelerator. Foresight works with innovators, industry, investors, government, and academia across Canada to identify, develop, and ensure the adoption of cleantech solutions.

Jeanette's Facebook page

@foresightcac on Instagram

Jeanette's Website

@ForesightCAC on X

Jeanette on YouTube

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

In this episode, we sit down with Roya Aghighi, Co-founder and CEO of Lite-1, a Vancouver-based biotech startup transforming the colour industry. We explore how traditional fabric dyes are harmful to both people and the planet, and how her team is harnessing microorganisms that naturally produce pigments to grow safe, sustainable colours for textiles. Roya also shares the challenges and breakthroughs in scaling this technology, the role of biodesign in sustainable manufacturing, and her journey leading a company committed to environmental stewardship. Tune in to discover how Lite-1 is colouring the future, naturally and responsibly.

She has two Industrial Design degrees from IUST & Emily Carr & research collaborations with UBC, and lead researcher at TU Delft Netherlands. Design and science experience in Canada & Europe gives her a solid foundation in scientific methodologies & problem-solving.

@Lite_1.bio on Instagram

Roya's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Thank you so much for tuning in to Season One! We’ll be back in late April with Season Two of Up to So Good: The Purpose of Business. See you soon!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We are taking a little break from recording during the holiday season. Our next episode will drop on January 17th, 2025. Thank you for listening and we wish you all a fantastic holiday season and New Year!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!