Up Your Marketing!

Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave.

7 min 12 sec

WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction.

Three things you should do for your business -

Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach

8 min 29 sec

If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company!

6 min 13 sec

You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process.

7 min 38 sec

We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone.

Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview!

Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com

You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com .

He's also got his own podcast. For those episodes, visit TheArtOfSales.com

47 min 36 sec

Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:

Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results

7 min 31 sec

52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast.  I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items.

7 min 32 sec

It's very easy to add video into your marketing mix.  I talk about a few of the points you want to keep in mind.

10 min 26 sec

I've told you before, you need to put out press releases on a regular basis.  But don't feature yourself - make one of your clients the hero of each new press release!

8 min 41 sec

Businesswoman raising hand during meeting in office

Two action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year.

6 min 17 sec