A key to developing Recognized Expert Status is putting out EPM.  What makes the best Expert Proof Material?

6 min 01 sec

A good place to start listening if you've never heard the show before.  Very short intro to the series.

5 min 45 sec

Your marketing materials should explain the "What" and "Why" in order to sell the "How."

4 min 34 sec

Make giving to others a year-long habit.  Only then can you "get caught in the act of doing good."

5 min 33 sec

If you could spend half an hour doing something that costs you nothing, but had the value of thousands of dollars worth of advertising, would you do it?

5 min 18 sec

The next few holiday season episodes are short, but hammer home some important marketing points.  Today we talk about setting your prices so that you can afford to add extra value to your products and services.

5 min 53 sec

I speak with Dr Michelle Mazur about public speaking - a fantastic way to promote you and your business.

She even has some links for you!

Results ebook: https://drmichellemazur.com/result

Strategy session: https://drmichellemazur.com/speak

28 min 8 sec

Some people get freaked out when they realize that math plays a function in marketing their business!  But you won't be worried about it after Irene and I explore the very simple math you'll need.

26 min 58 sec

Expand your business and influence by finding a business that provides complimentary products and/or services, and cross-promoting to each others' target markets.

12 min 53 sec

Irene and I talk about getting started with public relations.  It's all about letting people know what you and your business are up to, and beginning to build rapport with them.

16 min 37 sec