In this episode, I sat down with Ezra Goldman, Founder, and CEO of Upshift. Upshift is a fractional car subscription company that aims to revolutionize transportation in the urban setting. It has the convenience of having a car you can use every time you need it sans the hassle of maintenance.

We had an exciting throw of ideas on how to address current and future concerns for their business. Listen up and learn from this value-packed episode.

In this episode, we talked about:

1. The concept of the fractional subscription business, their system, and how it helps their members with the convenient transportation method.
2. Their vision of replacing car ownership with fuel efficiency, saving money, and eventually improving cities and the environment is their end goal.
3. How they came up with the business idea and how it transitioned to what it is now.
4. The improvements they are implementing like the app for members to make it easier for them to access the vehicles they need.
5. Being dedicated enough to your vision.

As Ezra shares with us their plans and concerns in their business, like parking constraints and availability, we brainstormed and came up with some interesting ideas and solutions:

1. Survey the users. They are the ones who know about their neighborhood, and therefore, their input can contribute a lot to solving concerns in the parking space.
2. Partnering up with apartment complexes for parking spaces.
3. Looking into churches as options for parking because they mostly are just full on Sundays.
4. Increasing availability through a more streamlined and efficient service experience.
5. Looking into better data and better technology to maximize parking capacity of certain areas.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.