<p>Tina Banerjee talks to Christoph Eikmeier, Lead Product Owner at real.digital (now Kaufland.de) one of Germany's leading FMCG online retailers residing in Cologne, Germany. Christoph is responsible for the product teams shaping the checkout and aftersales processes.</p>

Tina Banerjee talks to Christoph Eikmeier, Lead Product Owner at real.digital (now Kaufland.de) one of Germany's leading FMCG online retailers residing in Cologne, Germany. Christoph is responsible for the product teams shaping the checkout and aftersales processes.

UPT#2: Talking FMCG online retail, UX in eCommerce and the Google HEART framework with Christoph Eikmeier of real.digital

Tina Banerjee, co-founder of Userpeek, talks to some of the world's most interesting people in the fields of user experience, SaaS, digital business and marketing about how to design and drive the best and most successful products and business models.

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UPT#2: Talking FMCG online retail, UX in eCommerce and the Google HEART framework with Christoph Eikmeier of real.digital

UPT#2: Talking FMCG online retail, UX in eCommerce and the Google HEART framework with Christoph Eikmeier of real.digital